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<title>9 CAS SHOPPER Archives - STRADA Marketing</title>
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<title>9 CAS SHOPPER Archives - STRADA Marketing</title>
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<title>Montebello Brasil – Brand Activation magasin</title>
<link>https://strada-marketing.com/cases/montebelo-brasil-brand-activation/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Mon, 20 Oct 2025 15:14:44 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=24299</guid>
<description><![CDATA[<p>Un concept positif et rassurant, qui incarne à la fois les valeurs et les engagements de la marque, tout en reflétant l’esprit festif du Brésil.</p>
<p>The post <a href="https://strada-marketing.com/cases/montebelo-brasil-brand-activation/">Montebello Brasil – Brand Activation magasin</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"D\u00e9finir le concept de communication global permettant \u00e0 Montebelo Brasil d\u2019affirmer son positionnement premium et de se d\u00e9marquer durablement de la concurrence.","paragraph2":"Concevoir un concept positif et rassurant, qui incarne \u00e0 la fois les valeurs et les engagements de la marque, tout en refl\u00e9tant l\u2019esprit festif du Br\u00e9sil. Le fil rouge d\u2019un plan de marketing op\u00e9rationnel 360\u00b0.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Un <strong><mark style="background-color:#309C53" class="has-inline-color has-white-color">concept de communication 360°</mark> au service de la marque</strong><br></h2>
</div>
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<p>Chez <strong>STRADA Marketing</strong>, nous avons imaginé et déployé pour Montebelo Brasil un <strong><a href="https://strada-marketing.com/metier/brand-activation/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">concept de communication global</mark></a></strong> capable de traduire toute l’énergie et l’authenticité de la marque.</p>
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<p>Sur un marché ultra-concurrentiel, Montebelo Brasil souhaitait affirmer son <strong>positionnement premium et responsable</strong>. En valorisant la qualité de son <strong>jus 100 % traçable</strong> et en exprimant <strong>la joie de vivre brésilienne</strong>.</p>
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<p>Pour répondre à ces enjeux, nos experts en événementiel de marque ont imaginé un <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">territoire d’expression positif et rassurant, baptisé : “Producteur de bonne humeur”</mark></strong>. Un concept qui <strong>incarne à la fois les valeurs et les engagements</strong> de Montebelo Brasil, tout en reflétant l’esprit festif du Brésil.</p>
<p>Pour en donner une interprétation visuelle forte et cohérente, <strong><a href="https://strada-marketing.com/accompagnement/">notre studio de création</a></strong> a conçu un <strong>key visual</strong> vibrant. Inspiré des <strong>fazendas brésiliennes</strong>, il révèle toute la bonne humeur Montebelo Brasil et valoriser ses <strong>racines locales et humaines</strong>.</p>
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<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="459" src="https://strada-marketing.com/wp-content/uploads/2025/10/Fronton_V5-1024x459.png" alt="" class="wp-image-24354" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/Fronton_V5-1024x459.png 1024w, https://strada-marketing.com/wp-content/uploads/2025/10/Fronton_V5-300x134.png 300w, https://strada-marketing.com/wp-content/uploads/2025/10/Fronton_V5-768x344.png 768w, https://strada-marketing.com/wp-content/uploads/2025/10/Fronton_V5-1536x688.png 1536w, https://strada-marketing.com/wp-content/uploads/2025/10/Fronton_V5-2048x917.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<p><strong>Lancé dès le mois de mai 2025 en magasin,</strong> ce concept de communication a été le <strong><a href="https://strada-marketing.com/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">fil rouge d’un plan marketing opérationnel 360°</mark></a></strong>. Assurant cohérence, émotion et performance sur tout le parcours consommateur.</p>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#309C53" class="has-inline-color has-white-color">expérience de marque</mark> festive et immersive</strong> en magasin</h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p>Le concept <strong>“Producteur de bonne humeur”</strong> prend toute sa dimension sur le terrain.</p>
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<p>Tout d’abord, l’univers visuel a été décliné en <strong><a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">dispositifs impactants en point de vente</mark></a></strong> :</p>
<ul class="wp-block-list">
<li><strong>Théâtralisation VIP</strong> : arche, stand d’animation et habillage des bacs froids pour maximiser la visibilité en magasin.</li>
<li><strong>Outils tactiques en rayon</strong> : PLV, stop-rayons et relais du jeu concours pour prolonger l’expérience au cœur du parcours d’achat.</li>
</ul>
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<p>Pour renforcer la <strong>connexion émotionnelle</strong> entre la marque et les consommateurs, nos équipes ont ensuite imaginé une <strong><a href="https://strada-marketing.com/metier/animation-commerciale/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">activation shopper immersive</mark></a></strong>. Au programme : <strong><a href="https://strada-marketing.com/cases/140-ans-galbani-brand-activation/">dégustation, animation festive et mécanique promotionnelle</a></strong>.</p>
<p>Autour du stand, les shoppers étaient invités à :</p>
<ul class="wp-block-list">
<li>découvrir la samba grâce à un mini parcours au sol ludique,</li>
<li>déguster les produits de la gamme,</li>
<li>repartir avec un bon de réduction et le sourire.</li>
</ul>
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<p>L’expérience se prolongeait avec un <strong><a href="https://strada-marketing.com/jeux-concours-en-gms/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">jeu concours généreux et engageant</mark></a></strong>. Conçu par nos experts, il alliait simplicité, attractivité et fidélité à l’ADN de la marque. Chaque achat offrait une <strong>chance de gagner un voyage au Brésil</strong></p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Une <strong><mark style="background-color:#309C53" class="has-inline-color has-white-color">roadshow événementiel</mark></strong> déployé <strong>en street marketing</strong> et <strong>centre commercial</strong></h2>
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<p>Le concept s’est prolongé hors du point de vente avec un <strong><a href="https://strada-marketing.com/triporteur-publicitaire-en-centre-ville/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">roadshow événementiel festif</mark></a></strong> déployé dans plusieurs villes françaises.</p>
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<p>Nos experts ont imaginé un <strong>dispositif mobile et tactique</strong>, mêlant <strong><a href="https://strada-marketing.com/operation-street-marketing-avec-degustation/">dégustation de jus frais</a>, animation samba et jeu participatif</strong>, pour faire vibrer les passants à l’image du Brésil.<br>Une expérience ensoleillée et conviviale qui <strong>crée du lien</strong>, <strong>renforce la notoriété de la marque</strong> et <strong><a href="https://strada-marketing.com/activation-de-marque-en-centre-commercial/">génère un maximum de drive-to-store</a></strong>.</p>
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<p>Pour conclure, de la stratégie à l’exécution terrain, <strong>STRADA Marketing</strong> a donné vie à un <a href="https://strada-marketing.com/portfolio-experience-de-marque/">concept de communication 360° faisant rayonner Montebelo Brasil </a><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color"><a href="https://strada-marketing.com/portfolio-experience-de-marque/">sur tous les terrains</a>.</mark></p>
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</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/montebelo-brasil-brand-activation/">Montebello Brasil – Brand Activation magasin</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Nuxe – Dispositif pharmacie</title>
<link>https://strada-marketing.com/cases/nuxe-activation-pharmacie/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Mon, 21 Jul 2025 15:00:25 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=21843</guid>
<description><![CDATA[<p>Une expérience immersive mettant en avant les bénéfices et la sensorialité de Super Serum (la puissance de 10 sérums en 1). </p>
<p>The post <a href="https://strada-marketing.com/cases/nuxe-activation-pharmacie/">Nuxe – Dispositif pharmacie</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"NUXE","project":"Projet SHOPPER","image":{"id":10692,"title":"echantillonnage-produits-nuxe-logo","filename":"echantillonnage-produits-nuxe-logo.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/08\/echantillonnage-produits-nuxe-logo.jpg","link":"https:\/\/strada-marketing.com\/cases\/nuxe-sampling\/echantillonnage-produits-nuxe-logo-2\/","alt":"","author":"13","description":"","caption":"","name":"echantillonnage-produits-nuxe-logo-2","status":"inherit","uploadedTo":10264,"date":"2023-08-09T13:04:18.000Z","modified":"2023-08-09T13:04:18.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"9 ao\u00fbt 2023","nonces":{"update":"e0b5afe5be","delete":"2f7c942bab","edit":"0c11e15b1e"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=10692&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"NUXE","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=10264&action=edit","filesizeInBytes":23239,"filesizeHumanReadable":"23 Ko","context":"","height":324,"width":690,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/08\/echantillonnage-produits-nuxe-logo.jpg","height":324,"width":690,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Concevoir une activation en pharmacie pour promouvoir le Super S\u00e9rum [10], tout en amplifiant l\u2019attractivit\u00e9 de la marque et la conversion shopper.","paragraph2":"Imaginer un podium immersif et ludique, pour faire du point de vente un lieu d\u2019exp\u00e9rience, r\u00e9v\u00e9lant toute la dimension sensorielle du produit.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Un <strong>dispositif <mark style="background-color:#FFDC00" class="has-inline-color has-white-color">expérientiel</mark></strong></h2>
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<p>Pour promouvoir le <strong>Super Sérum [10]</strong>, concentré anti-âge universel de NUXE, <strong>la marque de cosmétiques a confié à STRADA Marketing la conception d’un <a href="https://strada-marketing.com/cases/avene/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">podium immersif en pharmacie</mark></a>,</strong> pensé comme un <strong>véritable parcours émotionnel et sensoriel</strong>.<br>Notre ambition : <strong><a href="https://strada-marketing.com/portfolio-experience-de-marque/">transformer le point de vente en <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">territoire d’engagement</mark></a></strong>, où chaque interaction amplifie l’attractivité de la marque et accélère la conversion shopper.</p>
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<p>Nos <a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">experts en activation point de vente</mark></a> ont conçu une <strong>scénographie immersive</strong> au service de la performance.</p>
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<p>Au cœur du dispositif :</p>
<ul class="wp-block-list">
<li><strong>Un packshot produit XXL,</strong> pour renforcer la mémorisation et l’impact visuel</li>
<li><strong>The Golden Game</strong>, une mécanique d’activation ludique pour remporter des échantillons ou un diagnostic personnalisé</li>
<li><strong>Le Golden’ Test</strong>, une zone de test produit, avec miroir fish eye en clin d’œil aux billes d’actifs du produit</li>
<li><strong>Le Golden Studio</strong>, un miroir à selfie connecté pour générer de la viralité</li>
<li><strong>Une offre exclusive</strong>, pour activer l’achat immédiat</li>
</ul>
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<p>Le tout animé par <strong>une <a href="https://strada-marketing.com/cases/richelet-animations-pharmacie/">hôtesse événementielle et une conseillère NUXE</a></strong>, pour créer un <a href="https://strada-marketing.com/cases/evenement-out-store-barilla/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">parcours fluide, informatif et aspirationnel</mark></a>.</p>
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<iframe title="NUXE - Animation en pharmacie" width="640" height="360" src="https://www.youtube.com/embed/rZxhsy0ELMk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Une <strong>activation de marque <mark style="background-color:#FFDC00" class="has-inline-color has-white-color">en pharmacie</mark></strong></h2>
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<p><a href="https://strada-marketing.com/metier/sampling-echantillonnage-produit/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">NUXE</mark></a> capitalise sur un lieu de confiance et de conseil : la <strong><a href="https://strada-marketing.com/wp-content/uploads/2023/03/baush-lomb-vente-pharmacie-strada-marketing-e1704384451414.png">pharmacie</a></strong>, pour aller à la rencontre d’un consommateur en recherche de preuves, d’efficacité et d’expérience.<br>Le <strong>podium, nomade et modulable</strong>, s’est installé dans <strong>plusieurs pharmacies parisiennes</strong>. Des lieux proposant, le temps de l’activation, un <strong>véritable <a href="https://strada-marketing.com/cases/ricola-pop-up-store-evenement/">pop-up de marque</a>.</strong></p>
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<p>Un choix de canal <strong>hautement stratégique</strong> pour renforcer la visibilité de l’innovation produit en situation d’achat. Mais surtout, faire vivre ses <strong>bénéfices anti-âge puissants</strong>, et affirmer le <strong>positionnement premium-sensoriel</strong> de NUXE.</p>
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<p>Pour conclure, une <strong>activation marketing à haute valeur ajoutée,</strong> conçue pour <strong><a href="https://strada-marketing.com/animation-commerciale-en-pharmacie/">booster le trafic, prolonger l’interaction, stimuler l’engagement et déclencher l’achat en point de vente.</a></strong></p>
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<figure class="wp-block-image size-full"><img decoding="async" width="1280" height="1707" src="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-2.jpg" alt="" class="wp-image-21868" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-2.jpg 1280w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-2-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-2-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-2-1152x1536.jpg 1152w" sizes="(max-width: 1280px) 100vw, 1280px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1829" height="1309" src="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-6.jpg" alt="" class="wp-image-21878" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-6.jpg 1829w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-6-300x215.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-6-1024x733.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-6-768x550.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-6-1536x1099.jpg 1536w" sizes="auto, (max-width: 1829px) 100vw, 1829px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1668" height="1059" src="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-9-edited.jpg" alt="" class="wp-image-21890" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-9-edited.jpg 1668w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-9-edited-300x190.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-9-edited-1024x650.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-9-edited-768x488.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-9-edited-1536x975.jpg 1536w" sizes="auto, (max-width: 1668px) 100vw, 1668px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1800" height="1007" src="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-7.jpg" alt="" class="wp-image-21880" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-7.jpg 1800w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-7-300x168.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-7-1024x573.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-7-768x430.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-7-1536x859.jpg 1536w" sizes="auto, (max-width: 1800px) 100vw, 1800px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1936" height="1340" src="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-8.jpg" alt="" class="wp-image-21882" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-8.jpg 1936w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-8-300x208.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-8-1024x709.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-8-768x532.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-8-1536x1063.jpg 1536w" sizes="auto, (max-width: 1936px) 100vw, 1936px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1280" height="1535" src="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-1.jpg" alt="" class="wp-image-21867" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-1.jpg 1280w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-1-250x300.jpg 250w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-1-854x1024.jpg 854w, https://strada-marketing.com/wp-content/uploads/2025/07/NUXE-1-768x921.jpg 768w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/nuxe-activation-pharmacie/">Nuxe – Dispositif pharmacie</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Campagne d’activation en point de vente Coca-Cola Meals</title>
<link>https://strada-marketing.com/cases/evenement-magasin-coca-cola-meals/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Wed, 14 May 2025 08:30:54 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=19880</guid>
<description><![CDATA[<p>Une campagne d’activation magasin alliant performance commerciale, engagement RSE et efficacité opérationnelle.</p>
<p>The post <a href="https://strada-marketing.com/cases/evenement-magasin-coca-cola-meals/">Campagne d’activation en point de vente Coca-Cola Meals</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Coca-Cola Europacific Partners","project":"Projet SHOPPER","image":{"id":19613,"title":"Coca-Cola_logo.svg","filename":"Coca-Cola_logo.svg.png","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/01\/Coca-Cola_logo.svg.png","link":"https:\/\/strada-marketing.com\/?attachment_id=19613","alt":"","author":"13","description":"","caption":"","name":"coca-cola_logo-svg","status":"inherit","uploadedTo":19595,"date":"2025-01-27T15:39:09.000Z","modified":"2025-01-27T15:39:09.000Z","menuOrder":0,"mime":"image\/png","type":"image","subtype":"png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"27 janvier 2025","nonces":{"update":"976ab9d4c5","delete":"f2e0e7f721","edit":"f55b6ac1ea"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19613&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Landing page STRADA Morning 4\u00e8me \u00e9dition","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19595&action=edit","filesizeInBytes":78931,"filesizeHumanReadable":"77 Ko","context":"","height":377,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/01\/Coca-Cola_logo.svg-150x150.png","orientation":"landscape"},"medium":{"height":94,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/01\/Coca-Cola_logo.svg-300x94.png","orientation":"landscape"},"large":{"height":201,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/01\/Coca-Cola_logo.svg-1024x322.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/01\/Coca-Cola_logo.svg.png","height":377,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Imaginer, concevoir et produire des stands d\u2019animation Coca-Cola Meals pour associer les repas aux produits Coca-Cola.","paragraph2":"Accompagner la campagne Coca-Cola Meals avec des dispositifs d\u2019animation \u00e9co-con\u00e7us et du sampling.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":20980,"title":"CocaColaMeals_2-1-site","filename":"CocaColaMeals_2-1-site.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/CocaColaMeals_2-1-site.jpg","link":"https:\/\/strada-marketing.com\/cases\/evenement-magasin-coca-cola-meals\/cocacolameals_2-1-site\/","alt":"activation en point de vente","author":"13","description":"","caption":"","name":"cocacolameals_2-1-site","status":"inherit","uploadedTo":19880,"date":"2025-05-14T10:11:18.000Z","modified":"2025-05-14T10:11:18.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"14 mai 2025","nonces":{"update":"8ddbb539be","delete":"50eea3f477","edit":"cc47a6ecb5"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=20980&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Campagne d\u2019activation en point de vente Coca-Cola Meals","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19880&action=edit","filesizeInBytes":421399,"filesizeHumanReadable":"412 Ko","context":"","height":1004,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/CocaColaMeals_2-1-site-150x150.jpg","orientation":"landscape"},"medium":{"height":251,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/CocaColaMeals_2-1-site-300x251.jpg","orientation":"landscape"},"large":{"height":536,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/CocaColaMeals_2-1-site-1024x857.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/CocaColaMeals_2-1-site.jpg","height":1004,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"id":20979,"title":"CocaColaMeals_6site2","filename":"CocaColaMeals_6site2.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/CocaColaMeals_6site2.jpg","link":"https:\/\/strada-marketing.com\/cases\/evenement-magasin-coca-cola-meals\/cocacolameals_6site2\/","alt":"campagne d'activation en point de vente","author":"13","description":"","caption":"","name":"cocacolameals_6site2","status":"inherit","uploadedTo":19880,"date":"2025-05-14T10:10:29.000Z","modified":"2025-05-14T10:10:29.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"14 mai 2025","nonces":{"update":"01f3b4c851","delete":"63af70225a","edit":"f85f2e3309"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=20979&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Campagne d\u2019activation en point de vente Coca-Cola Meals","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19880&action=edit","filesizeInBytes":412910,"filesizeHumanReadable":"403 Ko","context":"","height":1132,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/CocaColaMeals_6site2-150x150.jpg","orientation":"landscape"},"medium":{"height":283,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/CocaColaMeals_6site2-300x283.jpg","orientation":"landscape"},"large":{"height":604,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/CocaColaMeals_6site2-1024x966.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/CocaColaMeals_6site2.jpg","height":1132,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"Campagne d'activation en point de vente<br>Animations en magasin<br>\u00c9v\u00e9nement de marque<br>Exp\u00e9rience client<br>Sampling<br>","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Une campagne d’<strong>activation innovante <mark style="background-color:#D80C45" class="has-inline-color has-white-color">en magasin</mark></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p>En collaboration avec Coca-Cola Europacific Partners, notre agence a imaginé et déployé une <strong><a href="https://strada-marketing.com/cases/shop-in-shop-heura/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">campagne d’activation en point de vente</mark></a></strong> alliant <a href="https://strada-marketing.com/cases/krups-evenement-centre-commercial/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">performance commerciale, engagement RSE et efficacité opérationnelle</mark></a>.<br>Elle s’appuie sur un dispositif double : <strong><a href="https://strada-marketing.com/cases/sojasun-olga-animation-commerciale/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">activations premium et classiques</mark></a></strong>, pour maximiser la présence et l’impact en point de vente.</p>
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<p>Nos experts ont conçu et fabriqué <strong>un parc de stands premium, modulables et réutilisables.</strong> Pensés pour répondre aux besoins des magasins et de la force de vente, ces dispositifs d’animation se distinguent par :</p>
<ul class="wp-block-list">
<li>Des <strong>matériaux durables</strong>,</li>
<li>Un <strong>transport optimisé</strong>, avec des caisses de stoackge sur une palette</li>
<li>Un <strong>montage simplifié</strong>. </li>
</ul>
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<p>Pensée pour ancrer Coca-Cola dans les moments de repas du quotidien, cette opération propose une <strong><a href="https://strada-marketing.com/cases/100-ans-vache-qui-rit-anniversaire-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">mécanique shopper engageante</mark></a>.</strong> Elle associe dégustation, promotion et animation pour renforcer la proximité entre Coca-Cola et ses consommateurs.</p>
<p>En magasin, nos animatrices offrent une expérience dynamique et incitative :</p>
<ul class="wp-block-list">
<li><strong>Dégustation</strong> associant Coca-Cola aux repas du quotidien (pizzas, salades)</li>
<li><strong>Distribution de bons de réduction immédiats (BRI)</strong> pour stimuler l’achat</li>
<li><strong><a href="https://strada-marketing.com/jeux-concours-en-gms/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Jeu concours</mark></a></strong> avec 100 € de courses à gagner pour générer de l’interaction</li>
</ul>
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<p>Un <strong>stand classique</strong> a également été déployé pour assurer une présence continue en point de vente, en complément du stand premium.</p>
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<iframe loading="lazy" title="COCA-COLA - Animations Meals Premium" width="640" height="360" src="https://www.youtube.com/embed/m20Sxo5m8o4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
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<h2 class="wp-block-heading">Une <strong>formation sur-mesure <mark style="background-color:#D80C45" class="has-inline-color has-white-color">pour garantir l’excellence terrain</mark></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p>Afin d’assurer une <strong><a href="https://strada-marketing.com/accompagnement/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">exécution irréprochable en point de vente</mark></a></strong>, les animateurs ont suivi une <strong>formation dédiée</strong>.</p>
<p>Via la Meals Academy, ils ont été formés à <strong>maîtriser le discours de marque</strong> et à <strong>optimiser les techniques de vente</strong>, afin de renforcer l’impact des dégustations et générer du <strong>trafic qualifié</strong> en magasin.</p>
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<p>Grâce à ce programme de montée en compétence, Coca-Cola a transformé chaque interaction en magasin en une <strong><a href="https://strada-marketing.com/cases/140-ans-galbani-brand-activation/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">expérience de marque engageante</mark></a></strong>.</p>
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<p><strong>Pour conclure, une <a href="https://strada-marketing.com/portfolio-experience-de-marque/">campagne d’activation en point de vente</a> à la fois puissante, immersive et parfaitement adaptée aux enjeux opérationnels du terrain. </strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1199" src="https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_1site.jpg" alt="animation commerciale" class="wp-image-20976" srcset="https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_1site.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_1site-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_1site-769x1024.jpg 769w, https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_1site-768x1023.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img decoding="async" src="https://strada-marketing.com/wp-content/uploads/2025/03/CocaColaMeals_4-scaled.jpg" alt="campagne d'activation en point de vente" class="wp-image-19888"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_5site.jpg" alt="activation en point de vente" class="wp-image-20981" srcset="https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_5site.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_5site-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_5site-768x1024.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="849" src="https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_6site.jpg" alt="activation shopper en GMS" class="wp-image-20977" srcset="https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_6site.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_6site-300x283.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_6site-768x724.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="1004" src="https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_2-1-site.jpg" alt="animation en magasin Coca-Cola" class="wp-image-20980" style="object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_2-1-site.jpg 1200w, https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_2-1-site-300x251.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_2-1-site-1024x857.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/05/CocaColaMeals_2-1-site-768x643.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2025/04/Coca-Meals-site.jpg" alt="animation commerciale en point de vente" class="wp-image-20006" srcset="https://strada-marketing.com/wp-content/uploads/2025/04/Coca-Meals-site.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/04/Coca-Meals-site-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/04/Coca-Meals-site-768x1024.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
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<p></p>
<p>The post <a href="https://strada-marketing.com/cases/evenement-magasin-coca-cola-meals/">Campagne d’activation en point de vente Coca-Cola Meals</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Brand Activation M&M’S Minis</title>
<link>https://strada-marketing.com/cases/brand-activation-mms-minis/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Wed, 30 Apr 2025 09:22:09 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=20694</guid>
<description><![CDATA[<p>Un concept créatif gourmand et coloré, pour associer l'innovation des M&M'S Minis à la pâtisserie. </p>
<p>The post <a href="https://strada-marketing.com/cases/brand-activation-mms-minis/">Brand Activation M&M’S Minis</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"M&amp;M'S Minis","project":"Projet SHOPPER","image":{"id":20763,"title":"MMs-logo","filename":"MMs-logo-1.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/04\/MMs-logo-1.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=20763","alt":"","author":"13","description":"","caption":"","name":"mms-logo-2","status":"inherit","uploadedTo":20694,"date":"2025-04-28T13:56:39.000Z","modified":"2025-04-28T13:56:39.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"28 avril 2025","nonces":{"update":"f508451068","delete":"5c3178f276","edit":"7c39898e15"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=20763&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Brand Activation M&M'S","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=20694&action=edit","filesizeInBytes":22441,"filesizeHumanReadable":"22 Ko","context":"","height":394,"width":700,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/04\/MMs-logo-1-150x150.jpg","orientation":"landscape"},"medium":{"height":169,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/04\/MMs-logo-1-300x169.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/04\/MMs-logo-1.jpg","height":394,"width":700,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Concevoir un concept d'activation associant l'innovation des M&amp;M'S Minis<br>\u00e0 une nouvelle utilisation : la p\u00e2tisserie.","paragraph2":"Imaginer un univers cr\u00e9atif gourmand et percutant, d\u00e9clin\u00e9 en th\u00e9\u00e2tralisation PLV pour une visibilit\u00e9 maximale en magasin, et en dehors.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Un <strong><mark style="background-color:#309c53" class="has-inline-color has-white-color">concept créatif</mark> gourmand et coloré en point de vente</strong></h2>
</div>
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<p>Pour associer l’innovation des M&M’S Minis à une nouvelle utilisation — la pâtisserie, STRADA Marketing a imaginé un <strong><a href="https://strada-marketing.com/metier/brand-activation/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">concept de prise de parole en point de vente : « Colore tes desserts »</mark></a></strong>. Un <strong>concept créatif, gourmand et coloré, inspiré de l’univers de la cuisine,</strong> pour valoriser la versatilité des M&M’S Minis !</p>
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<p>Pour incarner ce territoire, notre équipe a conçu un <strong><a href="https://strada-marketing.com/cases/140-ans-galbani-brand-activation/">Key Visual</a> central révélant tout le potentiel des M&M’S Minis en cuisine</strong> (brownies, cupcakes, toppings…). Ce visuel agit comme un <strong>vecteur d’émotion et de projection</strong>, renforçant l’attachement à la marque tout en stimulant l’achat d’impulsion.</p>
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<p>Ce concept visuel a structuré <strong>l’ensemble des <a href="https://strada-marketing.com/metier/shopper/">dispositifs d’activation terrain</a>.</strong><br>D’abord décliné en <strong><a href="https://strada-marketing.com/metier/evenement-magasin/">théâtralisation PLV en point de vente</a></strong> — avec des éléments immersifs et attractifs — il a ensuite été <strong>adapté sur d’<a href="https://strada-marketing.com/metier/live/">autres touchpoints</a></strong>.</p>
<p>Chaque déclinaison a été pensée pour <strong>capter l’attention, inspirer les shoppers et déclencher l’achat</strong>.</p>
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<h2 class="wp-block-heading">Un <strong>univers visuel adapté en <mark style="background-color:#309c53" class="has-inline-color has-white-color">théâtralisation PLV</mark></strong><mark style="background-color:#ffffff" class="has-inline-color has-black-color"> et </mark><strong><mark style="background-color:#309c53" class="has-inline-color has-white-color">dispositif out-door</mark></strong></h2>
</div>
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<p><strong>Chez STRADA Marketing, notre force réside dans <a href="https://strada-marketing.com/accompagnement/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">une activation 360° parfaitement orchestrée</mark></a> :</strong> une stratégie claire, un concept différenciant, une exécution terrain millimétrée.</p>
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<p>Pour cette opération, nos experts ont <strong>adapté le concept créatif en un dispositif impactant en point de vente :</strong></p>
<p></p>
<ul class="wp-block-list">
<li>Un <strong>stand d’animation en carton, en forme de four,</strong> pour une immersion dans l’univers de la cuisine.</li>
<li>Une <strong>arche ultra-visible et colorée,</strong> déclinant le Key Visual de la campagne.</li>
<li>Un<strong> totem et stop-rayon, pour capter l’attention et inspirer</strong> les usages des M&M’S Minis en rayon.</li>
</ul>
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<p>Notre agence de marketing opérationnel a également imaginé un <strong><a href="https://strada-marketing.com/metier/street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">triporteur événementiel pour des activations en street marketing</mark></a></strong>. Un temps fort marketing déployé au <strong>siège de la marque </strong>et en <strong>galeries commerciales</strong>. L’expérience shopper s’articulait autour d’<strong><a href="https://strada-marketing.com/operation-street-marketing-avec-degustation/">animations dégustations</a></strong> (cookies, glaces et toppings M&M’S), animées par des hôtesses et hôtes formés au discours de marque. Un relais digital a amplifié l’expérience via un <strong>QR code, redirigeant vers des recettes exclusives sur Marmiton.</strong></p>
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<p><strong>En conclusion, un concept de brand activation inspirant, déployé en magasin et en hors-média</strong>. Cette campagne marketing illustre parfaitement la synergie qui existe entre expérience in-store et out-store.</p>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="M&M'S - Brand activation" width="640" height="360" src="https://www.youtube.com/embed/lpK5OaER4jg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
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<p></p>
<p>The post <a href="https://strada-marketing.com/cases/brand-activation-mms-minis/">Brand Activation M&M’S Minis</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Shop in shop en point de vente Heura</title>
<link>https://strada-marketing.com/cases/shop-in-shop-heura/</link>
<dc:creator><![CDATA[Camille Philippe]]></dc:creator>
<pubDate>Sun, 20 Apr 2025 14:28:33 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=15310</guid>
<description><![CDATA[<p>Un shop-in-shop innovant et impactant pour faire découvrir la marque Heura aux consommateurs en magasin. </p>
<p>The post <a href="https://strada-marketing.com/cases/shop-in-shop-heura/">Shop in shop en point de vente Heura</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Heura ","project":"Projet SHOPPER","image":{"uploading":false,"date":1716468928000,"filename":"levee-fonds-heura-viande-vegetale-1920x700-1.jpg","menuOrder":0,"uploadedTo":15310,"type":"image","subtype":"jpeg","id":15312,"title":"levee-fonds-heura-viande-vegetale-1920x700","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/05\/levee-fonds-heura-viande-vegetale-1920x700-1.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=15312","alt":"","author":"12","description":"","caption":"","name":"levee-fonds-heura-viande-vegetale-1920x700","status":"inherit","modified":1716468928000,"mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"23 mai 2024","nonces":{"update":"2d29dd0dc8","delete":"3897bed0b1","edit":"2b56c92e20"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=15312&action=edit","meta":false,"authorName":"Camille Philippe","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Shop-in-shop Heura","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=15310&action=edit","filesizeInBytes":45033,"filesizeHumanReadable":"44 Ko","context":"","height":700,"width":1920,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/05\/levee-fonds-heura-viande-vegetale-1920x700-1-150x150.jpg","orientation":"landscape"},"medium":{"height":109,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/05\/levee-fonds-heura-viande-vegetale-1920x700-1-300x109.jpg","orientation":"landscape"},"large":{"height":233,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/05\/levee-fonds-heura-viande-vegetale-1920x700-1-1024x373.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/05\/levee-fonds-heura-viande-vegetale-1920x700-1.jpg","height":700,"width":1920,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Concevoir un dispositif extra-visible en point de vente pour faire d\u00e9couvrir aux consommateurs la marque Heura et ses diff\u00e9rentes gammes de viandes v\u00e9g\u00e9tales, en les plongeant dans l'univers de la marque.","paragraph2":"Imaginer la \"boucherie du 21\u00e8me si\u00e8cle\", un shop-in-shop immersif et impactant, pour faire vivre une v\u00e9ritable exp\u00e9rience aux shoppers.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong><mark style="background-color:#ffdc00" class="has-inline-color has-white-color">shop-in-shop</mark> innovant et impactant </strong></h2>
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<p>Afin de faire découvrir la marque espagnole Heura et offrir aux consommateurs <a href="https://strada-marketing.com/metier/evenement-magasin/"><mark style="background-color:rgba(0, 0, 0, 0);color:#ffdc00" class="has-inline-color">une expérience unique en point de vente</mark></a>, nos experts ont conçu un <strong><a href="https://strada-marketing.com/cases/monkey-shoulder-evenement-point-de-vent/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">concept d’événement en magasin</mark></a> : une boucherie végétale.</strong> Cette initiative invite la cible à <strong>plonger dans l’univers de la marque et à repenser ses habitudes de consommation.</strong></p>
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<p>À cette occasion, nos <a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">experts en activation point de vente</mark></a> ont eu le plaisir d’accompagner la marque dans sa prise de parole en magasin en imaginant un <strong>concept innovant et coloré</strong>. Des frigos contenant les produits ont également été installés pour dynamiser les ventes.</p>
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<p><strong>Découvrez la Boucherie du 21<sup>ème</sup> siècle Heura en vidéo </strong>:</p>
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<iframe loading="lazy" title="HEURA - Événement magasin "La boucherie du 21ème siècle"" width="640" height="360" src="https://www.youtube.com/embed/emPl8vpEiZo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#ffdc00" class="has-inline-color has-white-color">expérience shopper</mark></strong><mark style="background-color:#ffffff" class="has-inline-color"><strong> inédite </strong></mark></h2>
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<p>Durant toute la durée de l’activation, le dispositif a offert une <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color"><a href="https://strada-marketing.com/portfolio-experience-de-marque/">expérience shopper forte et engageante en magasin</a></mark></strong>. Les visiteurs ont pu <strong>déguster les différentes gammes de produits</strong> 100 % végétales de la marque, <a href="https://strada-marketing.com/jeux-concours-en-gms/">participer à un jeu concours sur Instagram</a> et repartir avec un tote bag de la marque.</p>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-2-1024x1024.jpg" alt="shop in shop magasin " class="wp-image-16375" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-2-1024x1024.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-2-300x300.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-2-150x150.jpg 150w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-2-768x768.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-2.jpg 1080w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="900" src="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-7-Edit.jpg" alt="la boucherie du 21e siècle Heura" class="wp-image-16396" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-7-Edit.jpg 900w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-7-Edit-300x300.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-7-Edit-150x150.jpg 150w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-7-Edit-768x768.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="1080" src="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-5.jpg" alt="prise de parole en point de vente " class="wp-image-16407" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-5.jpg 1080w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-5-300x300.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-5-1024x1024.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-5-150x150.jpg 150w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-5-768x768.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="900" src="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-10.jpg" alt="promotion marque végétale en point de vente" class="wp-image-16391" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-10.jpg 900w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-10-300x300.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-10-150x150.jpg 150w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-10-768x768.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="739" height="545" src="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-12.jpg" alt="activation point de vente marque végétale heura" class="wp-image-16402" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-12.jpg 739w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-12-300x221.jpg 300w" sizes="auto, (max-width: 739px) 100vw, 739px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="759" height="900" src="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-3.jpg" alt="expérience shopper forte et engageante en magasin" class="wp-image-16394" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-3.jpg 759w, https://strada-marketing.com/wp-content/uploads/2024/05/Heura-shop-in-shop-3-253x300.jpg 253w" sizes="auto, (max-width: 759px) 100vw, 759px" /></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/shop-in-shop-heura/">Shop in shop en point de vente Heura</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>SodaStream corner BHV</title>
<link>https://strada-marketing.com/cases/pop-up-store-sodastream-bhv/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Thu, 07 Nov 2024 10:21:56 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=19159</guid>
<description><![CDATA[<p>Un pop-up store évènementiel pour la marque SodaStream à l'occasion du lancement de la nouvelle machine Enso.</p>
<p>The post <a href="https://strada-marketing.com/cases/pop-up-store-sodastream-bhv/">SodaStream corner BHV</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"SodaStream","project":"Projet SHOPPER","image":{"uploading":false,"date":1730389042000,"filename":"Sodastream_logo_2022.svg.png","menuOrder":0,"uploadedTo":19159,"type":"image","subtype":"png","id":19188,"title":"Sodastream_logo_2022.svg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/Sodastream_logo_2022.svg.png","link":"https:\/\/strada-marketing.com\/?attachment_id=19188","alt":"","author":"13","description":"","caption":"","name":"sodastream_logo_2022-svg","status":"inherit","modified":1730389042000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"31 octobre 2024","nonces":{"update":"835b5cc837","delete":"c256846287","edit":"78ccd5f037"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19188&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"SodaStream corner BHV","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19159&action=edit","filesizeInBytes":90525,"filesizeHumanReadable":"88 Ko","context":"","height":316,"width":2560,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/Sodastream_logo_2022.svg-150x150.png","orientation":"landscape"},"medium":{"height":37,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/Sodastream_logo_2022.svg-300x37.png","orientation":"landscape"},"large":{"height":79,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/Sodastream_logo_2022.svg-1024x126.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/Sodastream_logo_2022.svg.png","height":316,"width":2560,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Promouvoir et faire d\u00e9couvrir la nouvelle machine Enso de SodaStream aupr\u00e8s du grand public.","paragraph2":"Inaugurer un pop-up store premium et immersif au BHV Marais \u00e0 Paris, invitant les consommateurs \u00e0 plonger dans l\u2019univers de SodaStream et \u00e0 d\u00e9couvrir la machine Enso.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":19209,"title":"SodaStream-3","filename":"SodaStream-3.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/SodaStream-3.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=19209","alt":"demontrastion produit en magasin par aminatrice de marque","author":"13","description":"","caption":"","name":"sodastream-3","status":"inherit","uploadedTo":19159,"date":"2024-11-04T13:14:48.000Z","modified":"2024-11-04T13:23:00.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"4 novembre 2024","nonces":{"update":"bd15ec965c","delete":"64dfea6e1e","edit":"37f16d58d1"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19209&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"SodaStream corner BHV","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19159&action=edit","filesizeInBytes":165119,"filesizeHumanReadable":"161 Ko","context":"","height":886,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/SodaStream-3-150x150.jpg","orientation":"landscape"},"medium":{"height":222,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/SodaStream-3-300x222.jpg","orientation":"landscape"},"large":{"height":473,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/SodaStream-3-1024x756.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/SodaStream-3.jpg","height":886,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"id":19210,"title":"SodaStream-1","filename":"SodaStream-1.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/SodaStream-1.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=19210","alt":"espace corner en magasin au BHV Marais Paris","author":"13","description":"","caption":"","name":"sodastream-1","status":"inherit","uploadedTo":19159,"date":"2024-11-04T13:14:59.000Z","modified":"2024-11-04T13:23:08.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"4 novembre 2024","nonces":{"update":"a788457089","delete":"8fbd38f0e8","edit":"bf1ae9d290"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19210&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"SodaStream corner BHV","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19159&action=edit","filesizeInBytes":189828,"filesizeHumanReadable":"185 Ko","context":"","height":871,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/SodaStream-1-150x150.jpg","orientation":"landscape"},"medium":{"height":218,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/SodaStream-1-300x218.jpg","orientation":"landscape"},"large":{"height":464,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/SodaStream-1-1024x743.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/SodaStream-1.jpg","height":871,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"Pop up store premium<br>Corner de marque en point de vente<br>Exp\u00e9rience client<br>Lancement de produit<br>Activation point de vente \/ \u00c9v\u00e8nement de marque<br><br>","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>corner en magasin <mark style="background-color:#60C4E0" class="has-inline-color has-white-color">ludique et immersif</mark></strong></h2>
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<p>Pour le lancement de la nouvelle machine Enso de <a href="https://sodastream.fr/pages/machines-eau-petillante?gad_source=1&gclid=Cj0KCQiAoae5BhCNARIsADVLzZc3JEQ2-FOd79a_ZsTWKlSmvBrjKRaJQX2kFYLysk5cHxtxuVkj0ZoaAl9HEALw_wcB"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">SodaStream</mark></a>, <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">nos experts en événementiel de marque</mark></a> ont conçu un <a href="https://strada-marketing.com/metier/pop-up-store/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">pop-up store</mark></a> au BHV Marais à Paris. <a href="https://strada-marketing.com/cases/krups-evenement-centre-commercial/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">Un corner en magasin ludique et immersif</mark></a> incarnant l’univers pétillant de la marque et la sophistication de ce nouveau produit. </p>
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<p>De la conception créative à la mise en place opérationnelle, nous avons soigneusement pensé chaque détail pour <strong>valoriser les caractéristiques innovantes de la machine Enso.</strong> Inspirée des codes du luxe, la présentation rotative de la machine a créé une <strong>scénographie haut de gamme.</strong></p>
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<p><strong>Une <a href="https://strada-marketing.com/cases/sodastream-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">expérience interactive</mark></a> dans un cadre prestigieux</strong> pour les visiteurs : </p>
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<iframe loading="lazy" title="SODASTREAM - Pop-up store BHV Marais" width="640" height="360" src="https://www.youtube.com/embed/CZa6tFe7knU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<p><strong>Nous avons conçu plusieurs espaces pour offrir une expérience shopper complète aux visiteurs</strong>. Tout d’abord, un <a href="https://strada-marketing.com/cases/sodastream-roadshow-estival/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">bar de dégustation</mark></a><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color"> animé par notre équipe</mark>. Ensuite, une mise en avant premium de la gamme SodaStream et de l’ensemble des arômes de la marque. Enfin, la starification de la machine Enso. </p>
<p>La présence de <a href="https://strada-marketing.com/cases/bouygues-telecom-boutique-itinerante/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">notre ambassadeur de marque</mark></a> SodaStream a notamment permis d’enrichir l’expérience sur le pop-up store. <a href="https://strada-marketing.com/strada-academie-le-nouveau-centre-de-formation-de-strada-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">Formé au discours et aux produits de la marque</mark></a>, ce dernier proposait des dégustations <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">de mocktails exclusif</mark>s les vendredis, samedis et dimanches. </p>
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<p>En exclusivité pour les visiteurs, nous avons mis à disposition des <strong><a href="https://strada-marketing.com/cases/wasa-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">leaflets de recettes</mark></a> de mocktails à reproduire chez soi</strong> sur le pop-up store. Ces recettes ont été spécialement conçues pour les produits SodaStream. Finalement, nous avons également distribué <a href="https://strada-marketing.com/cases/sodastream-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">des bons de réduction</mark></a> pour l’achat de produits SodaStream.</p>
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<p><strong>Pour conclure, un lancement haut de gamme, à la hauteur d’un produit innovant et avant-gardiste, dans l’un des espaces commerciaux les plus emblématiques de Paris !</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="742" src="https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-4-1.jpg" alt="scénographie haut de gamme nouvelle machine Enso SodaStream" class="wp-image-19267" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-4-1.jpg 1200w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-4-1-300x186.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-4-1-1024x633.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-4-1-768x475.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1280" height="716" src="https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-1.jpg" alt="dégustation de mocktails en magasin sur dispositif événementiel " class="wp-image-19253" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-1.jpg 1280w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-1-300x168.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-1-1024x573.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-1-768x430.jpg 768w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1049" src="https://strada-marketing.com/wp-content/uploads/2024/11/SodaStream-11.jpg" alt="activation en point de vente pour lancement de produit high-tech" class="wp-image-19211" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/SodaStream-11.jpg 900w, https://strada-marketing.com/wp-content/uploads/2024/11/SodaStream-11-257x300.jpg 257w, https://strada-marketing.com/wp-content/uploads/2024/11/SodaStream-11-879x1024.jpg 879w, https://strada-marketing.com/wp-content/uploads/2024/11/SodaStream-11-768x895.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1285" height="1285" src="https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-3.jpg" alt="ambassadeur de marque pour crée expérience et vente de produit" class="wp-image-19263" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-3.jpg 1285w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-3-300x300.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-3-1024x1024.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-3-150x150.jpg 150w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-3-768x768.jpg 768w" sizes="auto, (max-width: 1285px) 100vw, 1285px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="717" src="https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-2.jpg" alt="pop-up store de marque pour lancement de produit" class="wp-image-19261" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-2.jpg 1200w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-2-300x179.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-2-1024x612.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2024/11/sodastream-corner-bhv-2-768x459.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="636" src="https://strada-marketing.com/wp-content/uploads/2024/11/SodaStream-6.jpg" alt="distribution de leaflets recettes et de bons de réductions pour inciter à l'achat" class="wp-image-19213" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/SodaStream-6.jpg 900w, https://strada-marketing.com/wp-content/uploads/2024/11/SodaStream-6-300x212.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/11/SodaStream-6-768x543.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
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<smartfire-component name='spacer' attributes="{"height":50,"laptopHeight":45,"tabletHeight":40,"mobileHeight":30}"></smartfire-component><p>The post <a href="https://strada-marketing.com/cases/pop-up-store-sodastream-bhv/">SodaStream corner BHV</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Avène</title>
<link>https://strada-marketing.com/cases/avene/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Mon, 29 Jul 2024 10:12:02 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=17179</guid>
<description><![CDATA[<p>Un concept de théâtralisation en pharmacie offrant une expérience de marque riche et sublimant les références solaires Avène.</p>
<p>The post <a href="https://strada-marketing.com/cases/avene/">Avène</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Av\u00e8ne (Pierre Fabre)","project":"Projet SHOPPER","image":{"uploading":false,"date":1721922907000,"filename":"avene-strada-marketing-pharmacie.png","menuOrder":0,"uploadedTo":17179,"type":"image","subtype":"png","id":17226,"title":"avene-strada-marketing-pharmacie","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-strada-marketing-pharmacie.png","link":"https:\/\/strada-marketing.com\/?attachment_id=17226","alt":"","author":"13","description":"","caption":"","name":"avene-strada-marketing-pharmacie","status":"inherit","modified":1721922907000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"25 juillet 2024","nonces":{"update":"0907cd586e","delete":"52aeac6f16","edit":"46cabcdf41"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=17226&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Av\u00e8ne","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=17179&action=edit","filesizeInBytes":22349,"filesizeHumanReadable":"22 Ko","context":"","height":90,"width":220,"orientation":"landscape","sizes":{"thumbnail":{"height":90,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-strada-marketing-pharmacie-150x90.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-strada-marketing-pharmacie.png","height":90,"width":220,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Concevoir un shop-in-shop premium et instagrammable pour animer la plus grande pharmacie d\u2019Europe tout l\u2019\u00e9t\u00e9.","paragraph2":"Imaginer un concept de th\u00e9\u00e2tralisation en pharmacie offrant une exp\u00e9rience de marque riche et sublimant les r\u00e9f\u00e9rences solaires Av\u00e8ne.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"uploading":false,"date":"2024-07-25T15:24:31.000Z","filename":"avene-shop-in-shop-pharmacie-1.jpeg","menuOrder":0,"uploadedTo":17179,"type":"image","subtype":"jpeg","id":17184,"title":"ave\u0300ne-shop-in-shop-pharmacie-1","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-shop-in-shop-pharmacie-1.jpeg","link":"https:\/\/strada-marketing.com\/?attachment_id=17184","alt":"","author":"13","description":"","caption":"","name":"avene-shop-in-shop-pharmacie-1","status":"inherit","modified":"2024-07-25T15:24:31.000Z","mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"25 juillet 2024","nonces":{"update":"76f690f6c5","delete":"efd9c199f5","edit":"4a0ad46ea2"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=17184&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Av\u00e8ne","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=17179&action=edit","filesizeInBytes":412955,"filesizeHumanReadable":"403 Ko","context":"","height":1098,"width":1280,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-shop-in-shop-pharmacie-1-150x150.jpeg","orientation":"landscape"},"medium":{"height":257,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-shop-in-shop-pharmacie-1-300x257.jpeg","orientation":"landscape"},"large":{"height":549,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-shop-in-shop-pharmacie-1-1024x878.jpeg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-shop-in-shop-pharmacie-1.jpeg","height":1098,"width":1280,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"uploading":false,"date":"2024-07-25T15:25:40.000Z","filename":"avene-shop-in-shop-pharmacie-3.jpg","menuOrder":0,"uploadedTo":17179,"type":"image","subtype":"jpeg","id":17188,"title":"ave\u0300ne-shop-in-shop-pharmacie-3","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-shop-in-shop-pharmacie-3.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=17188","alt":"","author":"13","description":"","caption":"","name":"avene-shop-in-shop-pharmacie-3","status":"inherit","modified":"2024-07-25T15:25:40.000Z","mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"25 juillet 2024","nonces":{"update":"d75c187610","delete":"139d58301f","edit":"2621cbb951"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=17188&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Av\u00e8ne","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=17179&action=edit","filesizeInBytes":213498,"filesizeHumanReadable":"208 Ko","context":"","height":755,"width":1132,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-shop-in-shop-pharmacie-3-150x150.jpg","orientation":"landscape"},"medium":{"height":200,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-shop-in-shop-pharmacie-3-300x200.jpg","orientation":"landscape"},"large":{"height":427,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-shop-in-shop-pharmacie-3-1024x683.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/avene-shop-in-shop-pharmacie-3.jpg","height":755,"width":1132,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"\u00c9v\u00e9nementiel de marque <br>Roadshow \u00e9v\u00e9nementiel estival<br>Exp\u00e9rience client<br>Festival \/ \u00c9v\u00e8nement youtubeurs<br>Concept strat\u00e9gique et cr\u00e9atif","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong><mark style="background-color:#f68500" class="has-inline-color has-white-color">shop in shop</mark> en pharmacie</strong></h2>
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<p>Pour animer la plus grande pharmacie d’Europe pendant tout l’été, nos <a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">experts en activation point de vente</mark></a> ont imaginé un <strong>univers solaire et expérientiel pour Avène</strong>. En effet, nous avons installé <strong><a href="https://strada-marketing.com/metier/evenement-magasin/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">un shop-in-shop premium</mark></a>, fabriqué <a href="https://strada-marketing.com/cases/monkey-shoulder-evenement-point-de-vent/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">entièrement en bois</mark></a>,</strong> dans l’allée centrale de la pharmacie du centre commercial <strong>Cap3000</strong> à Saint-Laurent-du Var (06).</p>
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<p>Notre <a href="https://strada-marketing.com/cases/140-ans-galbani-brand-activation/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">concept de théâtralisation</mark></a> offre une immersion unique dans le monde des <strong>soins solaires</strong> Avène. <strong>Inspirés par l’univers d’un Beach Club</strong>, nous avons travaillé un univers de prise de parole propre à la marque à travers des<strong> arches maximisées, </strong>des<strong> espaces ouverts </strong>et une <strong>pergola créant des jeux d’ombre et de lumière</strong>. Avec ce shop-in-shop, Avène vient casser les codes du <a href="https://strada-marketing.com/cases/bausch-lomb-commando-force-de-vente/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">retail en pharmacie</mark></a> et ainsi rajeunir sa marque.</p>
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<p>Pour capter l’attention et rester dans les mémoires des shoppers, nous avons également développé une <strong><a href="https://strada-marketing.com/portfolio-experience-de-marque/">expérience de marque forte et mémorable</a></strong>. De ce fait, la mécanique d’animation repose sur une <strong><a href="https://strada-marketing.com/cases/roadshow-estival-chupa-chups/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">borne photo</mark></a></strong> permettant aux visiteurs de repartir avec un souvenir de l’expérience, ainsi qu’une <strong><a href="https://strada-marketing.com/cases/bioderma-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">roue pour tenter de remporter des goodies et des échantillons</mark></a> lors de leurs achats. </strong></p>
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<p>Sur place, une conseillère du Pierre Fabre Group est à disposition pour <strong>tester les produits</strong> et <a href="https://strada-marketing.com/cases/richelet-animations-pharmacie/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">offrir des conseils personnalisés.</mark></a></p>
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<h2 class="wp-block-heading"><strong><mark style="background-color:#f68500" class="has-inline-color has-white-color">Deux niveaux</mark></strong> de <strong>théâtralisation</strong></h2>
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<p><strong>Afin de pouvoir s’adapter au nombre de mètres carrés disponibles</strong>, nos experts ont également développé <a href="https://strada-marketing.com/cases/sojasun-olga-animation-commerciale/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">un concept de théâtralisation réduit</mark></a> pour la pharmacie de Porte d’Espagne à Perpignan.</p>
<p>Ils ont imaginé une <strong>implantation impactante et éducative</strong>, visant à rappeler aux consommateurs les bonnes pratiques pour une protection solaire efficace tout au long de l’été. En complément des éléments PLV et décoratifs, un <strong>espace gamifié a été créé pour </strong><a href="https://strada-marketing.com/cases/garnier-roadshow/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">rendre la prévention solaire ludique et accessible à tous.</mark></a></p>
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<p><strong>Pour conclure, </strong>une activation marketing qui vise à <strong><a href="https://strada-marketing.com/animation-commerciale-en-pharmacie/">réinventer l’expérience d’achat en officine auprès des nouvelles générations</a></strong>, et être au plus proche de leurs attentes !</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="752" height="964" src="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-8.jpg" alt="" class="wp-image-17201" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-8.jpg 752w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-8-234x300.jpg 234w" sizes="auto, (max-width: 752px) 100vw, 752px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1280" height="1098" src="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-1.jpeg" alt="" class="wp-image-17184" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-1.jpeg 1280w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-1-300x257.jpeg 300w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-1-1024x878.jpeg 1024w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-1-768x659.jpeg 768w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="980" height="1033" src="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-6-1.jpg" alt="" class="wp-image-17205" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-6-1.jpg 980w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-6-1-285x300.jpg 285w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-6-1-971x1024.jpg 971w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-6-1-768x810.jpg 768w" sizes="auto, (max-width: 980px) 100vw, 980px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="1029" src="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-5-copie.jpg" alt="" class="wp-image-17196" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-5-copie.jpg 800w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-5-copie-233x300.jpg 233w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-5-copie-796x1024.jpg 796w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-5-copie-768x988.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1074" height="752" src="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-4.jpg" alt="" class="wp-image-17192" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-4.jpg 1074w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-4-300x210.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-4-1024x717.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-4-768x538.jpg 768w" sizes="auto, (max-width: 1074px) 100vw, 1074px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="1500" src="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-7.jpg" alt="" class="wp-image-17199" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-7.jpg 1000w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-7-200x300.jpg 200w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-7-683x1024.jpg 683w, https://strada-marketing.com/wp-content/uploads/2024/07/avene-shop-in-shop-pharmacie-7-768x1152.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/avene/">Avène</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></content:encoded>
</item>
<item>
<title>Revlon</title>
<link>https://strada-marketing.com/cases/revlon-animation-commerciale/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Tue, 13 Feb 2024 08:54:16 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=12875</guid>
<description><![CDATA[<p>Une campagne d'animation beauté en GMS pour embarquer les consommatrices et booster les ventes autour de l'innovation Coloration ColorStay Revlon.</p>
<p>The post <a href="https://strada-marketing.com/cases/revlon-animation-commerciale/">Revlon</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Revlon","project":"Projet SHOPPER","image":{"uploading":false,"date":1706883073000,"filename":"Logo-Revlon-1.png","menuOrder":0,"uploadedTo":12875,"type":"image","subtype":"png","id":12883,"title":"Logo Revlon","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/02\/Logo-Revlon-1.png","link":"https:\/\/strada-marketing.com\/?attachment_id=12883","alt":"","author":"13","description":"","caption":"","name":"logo-revlon-2","status":"inherit","modified":1706883073000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"2 f\u00e9vrier 2024","nonces":{"update":"8d54fcc8e0","delete":"a27415a9b6","edit":"fc4ec6267e"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=12883&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"ANIMATION REVLON EN GMS","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=12875&action=edit","filesizeInBytes":18302,"filesizeHumanReadable":"18 Ko","context":"","height":86,"width":300,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/02\/Logo-Revlon-1.png","height":86,"width":300,"orientation":"landscape"}},"compat":{"item":"","meta":""}},"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio"}">
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<h2 class="wp-block-heading">Une <strong>campagne d’animation<br><mark style="background-color:#D80C45" class="has-inline-color has-white-color">beauté</mark></strong> en grande surface </h2>
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<p><a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">Nos experts en activation point de vente</mark></a> ont eu le plaisir d’accompagner <a href="https://www.revlon.fr/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">Revlon</mark></a>, la célèbre marque de produits de beauté et cosmétiques, pour le lancement de sa nouvelle coloration en GMS. </p>
<p>Cette prise de parole vise à <strong>mettre en avant la Coloration ColorStay et son masque repigmentant. </strong>Une innovation permettant de raviver la couleur après plusieurs semaines, pour un résultat toujours éclatant, comme au premier jour ! </p>
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<p>Afin de <a href="https://strada-marketing.com/accompagnement/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">répondre aux besoins d’activation</mark></a> de la marque, nos équipes ont travaillé <strong>un concept PLV visible et facilement déployable en point de vente.</strong> Positionné en tête de gondole ou en rayon, ce dispositif valorise le nouveau produit de la marque pour séduire à la fois les consommateurs et les enseignes.</p>
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<p><a href="https://strada-marketing.com/metier/animation-commerciale/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">Nos animatrices commerciales</mark></a> ont suivi <strong>une formation sur le discours de marque</strong> via <a href="https://strada-marketing.com/formation-animation-terrain-koh-strada/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">notre plateforme d’e-learning</mark></a>, ainsi que par le biais de vidéos dispensées par un expert coiffeur partenaire de Revlon. Cette formation les prépare à conseiller efficacement les consommatrices dans le choix de leurs teintes.</p>
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</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/revlon-animation-commerciale/">Revlon</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></content:encoded>
</item>
<item>
<title>Richelet</title>
<link>https://strada-marketing.com/cases/richelet-animations-pharmacie/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Wed, 02 Aug 2023 13:18:30 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=9104</guid>
<description><![CDATA[<p>Une campagne d'animations en pharmacie et parapharmacie pour promouvoir la nouvelle gamme de produits Richelet.</p>
<p>The post <a href="https://strada-marketing.com/cases/richelet-animations-pharmacie/">Richelet</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Faire d\u00e9couvrir aux clients l\u2019avantage des compl\u00e9ments alimentaires Richelet via un dispositif en pharmacie et parapharmacie.","paragraph2":"D\u00e9ployer des animations commerciales dans les plus grandes pharmacies de France \u00e0 l'aide d'un dispositif impactant. ","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Des <strong><mark style="background-color:#f5b8cc" class="has-inline-color has-white-color"><strong>ambassadeurs</strong></mark></strong><br><strong><mark style="background-color:#f5b8cc" class="has-inline-color has-white-color"><strong>de marque</strong></mark><mark style="background-color:#ffffff" class="has-inline-color has-black-color"> </mark></strong><br><strong><mark style="background-color:#ffffff" class="has-inline-color has-black-color">en pharmacie</mark></strong></h2>
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<p>Afin de promouvoir la nouvelle gamme <a href="https://www.richelet.fr/fr/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f5b8cc" class="has-inline-color">Richelet</mark></a>, notre agence a mis en place une <strong><a href="https://strada-marketing.com/metier/animation-commerciale/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f5b8cc" class="has-inline-color">campagne d’animations commerciales</mark></a> en pharmacie et parapharmacie.</strong> Des <strong>ambassadeurs de marque </strong>ont été déployés pour faire découvrir aux clients et aux pharmaciens <strong>les avantages des produits</strong>. Plus spécifiquement, la nouvelle gamme de compléments alimentaires sur les catégories Peaux et Cheveux.</p>
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<p><strong>Avec un rôle déterminant en matière de <a href="https://strada-marketing.com/accompagnement/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f5b8cc" class="has-inline-color">conseil et d’accompagnement</mark></a>,</strong> nos animateurs spécialisés en cosmétique ont été <a href="https://strada-marketing.com/strada-academie-le-nouveau-centre-de-formation-de-strada-marketing/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f5b8cc" class="has-inline-color">formés au discours de marque</mark></a> et aux caractéristiques des produits.</p>
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<p>Pour donner de la visibilité à Richelet en point de vente, nos <a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f5b8cc" class="has-inline-color">experts en animation commerciale</mark></a> ont imaginé un dispositif d’activation tactique invitant les consommateurs à recevoir un <strong>diagnostic peau et cheveux 100% personnalisé</strong> en point de vente. Le tout, grâce à un outil de diagnostic innovant permettant de contrôler facilement d’hydratation de la peau.</p>
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<p>Finalement, cette campagne d’animations en pharmacie visait à créer le coup de cœur produit et à booster les ventes. Le stand, inspiré par l’univers du soin et de la beauté, a été spécifiquement conçu pour s’adapter aux officines. En fournissant des conseils personnalisés aux consommateurs, les ambassadeurs de marque avaient pour mission de <strong>booster activement le sell-out.</strong></p>
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</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/richelet-animations-pharmacie/">Richelet</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>140 ans Galbani</title>
<link>https://strada-marketing.com/cases/140-ans-galbani-brand-activation/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 11 Apr 2023 22:56:55 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=2047</guid>
<description><![CDATA[<p>Un concept de temps fort plongeant les consommateurs dans l’univers Galbani à l'occasion de l'anniversaire de la marque.</p>
<p>The post <a href="https://strada-marketing.com/cases/140-ans-galbani-brand-activation/">140 ans Galbani</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Galbani (Lactalis)","project":"Projet SHOPPER","image":{"uploading":false,"date":"2023-03-09T22:59:31.000Z","filename":"Logo-Galbani-e1678402838644.png","menuOrder":0,"uploadedTo":2047,"type":"image","subtype":"png","id":2056,"title":"Logo-Galbani","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/Logo-Galbani-e1678402838644.png","link":"https:\/\/strada-marketing.com\/cases\/2047\/logo-galbani\/","alt":"","author":"9","description":"","caption":"","name":"logo-galbani","status":"inherit","modified":"2023-03-09T22:59:31.000Z","mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"9 mars 2023","nonces":{"update":"2f8290b035","delete":"d2924be5dc","edit":"fb2920c1e2"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=2056&action=edit","meta":false,"authorName":"Demo Strada","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"140 ans Galbani","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=2047&action=edit","filesizeInBytes":118231,"filesizeHumanReadable":"115 Ko","context":"","height":164,"width":300,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/Logo-Galbani-e1678402838644.png","height":164,"width":300,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Trouver une id\u00e9e forte pour c\u00e9l\u00e9brer et f\u00eater avec tous les amoureux de la cuisine italienne les 140 ans d\u2019histoire, de savoir-faire et de partage de la marque Galbani en point de vente.","paragraph2":"Imaginer un concept de temps fort de la marque Galbani en proposant aux consommateurs de se plonger dans l\u2019univers italien gr\u00e2ce \u00e0 un logo th\u00e8me \u00ab\u00a0140 ans de Dolce Vita\u00a0\u00bb, le fil rouge de toute l\u2019ann\u00e9e 2022. \u00a0","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong><mark style="background-color:#309c53" class="has-inline-color has-white-color">anniversaire de marque</mark> XXL en magasin</strong></h2>
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<p><strong>Notre <a href="https://strada-marketing.com/accompagnement/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">agence de marketing opérationnel</mark></a> a imaginé toute la stratégie de communication pour fêter les 140 ans de la marque en magasin. </strong></p>
<p><a href="https://strada-marketing.com/metier/brand-activation/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">Un accompagnement 360° pour faire rayonner la marque sur tous les touchpoints</mark></a> au cours de ce <a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">temps fort promotionnel</mark></a>. </p>
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<p>Pour mettre en avant cette année anniversaire, nos experts ont imaginé un <strong>logo thème « 140 ans de Dolce Vita »</strong>. Celui-ci a été utilisé sur les différents supports de la marque : <strong>packagings, outils magasins (meubles, stop rayons, bacs froids…).</strong> Des <strong>KV produits</strong> pour capter le consommateur et le plonger dans l’univers de la marque ont également été déployés.</p>
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<h2 class="wp-block-heading"><strong><mark style="background-color:#309c53" class="has-inline-color has-white-color">Plusieurs niveaux</mark> d’activation</strong></h2>
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<p><strong>Dispositif VIP : Le village italien</strong></p>
<p>Pour marquer les esprits autour de l’anniversaire de marque, nos experts ont imaginé <strong><a href="https://strada-marketing.com/metier/brand-activation/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">un dispositif VIP</mark></a> hors du commun : une « Piazza » Galbani recréant l’univers d’un village de Burano.</strong> Cet espace évènementiel permet d’immerger le shopper dans l’univers de la Dolce Vita italienne directement en point de vente. Les PLV imaginées par notre agence viennent habiller les différents formats de bacs froids des produits italiens.</p>
<p>Pour finir, <strong>un <a href="https://strada-marketing.com/jeux-concours-en-gms/">grand jeu concours anniversaire</a></strong> vient compléter notre travail. Des QR codes placés sur les PLV renvoient sur le site de la marque et permettent de remporter plusieurs lots.</p>
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<p><strong>Dispositif classique : Le piaggo Galbani</strong></p>
<p>Pour les magasins avec moins d’espace au sol disponible, notre équipe stratégique et créative a réfléchi à <strong>un habillage de bac froid hors du commun.</strong> Un piaggo italien pour <strong>plonger le consommateur en Italie et avoir un impact fort pour cette <mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color"><a href="https://strada-marketing.com/cases/100-ans-vache-qui-rit-anniversaire-marque/">opération anniversaire</a>.</mark></strong></p>
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<p><strong>Une <a href="https://strada-marketing.com/portfolio-experience-de-marque/">puissante prise de parole, valorisante et engageante</a> auprès des consommateurs tout au long de l’année 2022 pour faire rayonner la marque Galbani.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="675" src="https://strada-marketing.com/wp-content/uploads/2023/03/galbani-anniversaire-activation-magasin-strada-marketing-3.jpg" alt="" class="wp-image-2101"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2000" height="1500" src="https://strada-marketing.com/wp-content/uploads/2023/03/galbani-anniversaire-activation-magasin-bandeau.jpg" alt="Anniversaire de la marque Galbani en magasin" class="wp-image-2071"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="742" height="675" src="https://strada-marketing.com/wp-content/uploads/2023/03/galbani-anniversaire-activation-magasin-strada-marketing-6-e1678405516807.jpg" alt="Anniversaire de la marque Galbani en magasin" class="wp-image-2119"/></figure>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="651" height="868" src="https://strada-marketing.com/wp-content/uploads/2023/03/galbani-anniversaire-activation-magasin-strada-marketing-5-edited.jpg" alt="" class="wp-image-2116" srcset="https://strada-marketing.com/wp-content/uploads/2023/03/galbani-anniversaire-activation-magasin-strada-marketing-5-edited.jpg 651w, https://strada-marketing.com/wp-content/uploads/2023/03/galbani-anniversaire-activation-magasin-strada-marketing-5-edited-225x300.jpg 225w" sizes="auto, (max-width: 651px) 100vw, 651px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="675" src="https://strada-marketing.com/wp-content/uploads/2023/03/galbani-anniversaire-activation-magasin-strada-marketing-2-1.jpg" alt="Anniversaire de la marque Galbani en magasin" class="wp-image-2104"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="675" src="https://strada-marketing.com/wp-content/uploads/2023/03/galbani-anniversaire-activation-magasin-strada-marketing-4.jpg" alt="Anniversaire de la marque Galbani en magasin" class="wp-image-2107"/></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/140-ans-galbani-brand-activation/">140 ans Galbani</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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