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<title>9 CAS RETAIL Archives - STRADA Marketing</title>
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<title>9 CAS RETAIL Archives - STRADA Marketing</title>
<link>https://strada-marketing.com/cases_tag/9-cas-retail/</link>
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<title>Mr.Wonderful – Interventions merchandising</title>
<link>https://strada-marketing.com/cases/mr-wonderful-operation-merchandising/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Fri, 25 Jul 2025 14:00:49 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=22426</guid>
<description><![CDATA[<p>Une opération de merchandising sur-mesure pour soutenir le développement de la marque en France.</p>
<p>The post <a href="https://strada-marketing.com/cases/mr-wonderful-operation-merchandising/">Mr.Wonderful – Interventions merchandising</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Accompagner la marque espagnole Mr. Wonderful dans son implantation sur le march\u00e9 fran\u00e7ais. ","paragraph2":"D\u00e9ployer une op\u00e9ration de merchandising sur-mesure, en optimisant sa visibilit\u00e9 dans les enseignes de GSS.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Une <strong><mark style="background-color:#F5B8CC" class="has-inline-color has-white-color">stratégie de merchandising</mark> différenciante</strong></h2>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p>Pour accompagner le développement de la marque <a href="https://mrwonderful.com/fr-fr?srsltid=AfmBOoqj21Wja07Cgn6lQ6ARZcxj8zNFfpEqHmKF1Wz-bSGtQTBEfJMY"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-pink-color">Mr. Wonderful</mark></a> en GSS sur le marché français, nos <a href="https://strada-marketing.com/metier/retail/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-pink-color">experts en externalisation commerciale</mark></a> ont conçu une <strong><a href="https://strada-marketing.com/metier/interventions-merchandising/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-pink-color">opération de merchandising sur-mesure</mark></a></strong>. Objectifs : <strong>renforcer la présence de la marque</strong> dans des enseignes clés, <strong>booster la visibilité</strong> en point de vente, et proposer une <strong>expérience client retail engageante et fidèle à l’univers feel-good</strong> de la marque.</p>
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<p>Dans cette optique, nous avons mobilisé une <strong><a href="https://strada-marketing.com/cases/haribo-interventions-merchandising/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-pink-color">équipe de merchandisers experts</mark></a></strong> pour intervenir à l’<strong>échelle nationale</strong>.</p>
<p>Leur mission pendant cette opération de merchandising :</p>
<ul class="wp-block-list">
<li>Implanter des espaces de vente et corners dédiés</li>
<li>Valoriser des collections saisonnières</li>
<li>Optimiser de la mise en rayon des produits Mr. Wonderful.</li>
</ul>
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<p>Chaque intervention visait a créer une <strong>scénographie immersive</strong>, alignée avec l’ADN de la marque : esthétique pop, messages positifs et forte dimension émotionnelle.</p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Une <strong><mark style="background-color:#F5B8CC" class="has-inline-color has-white-color">pilotage terrain</mark> précis et performant</strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p>L’opération merchandising s’est appuyée sur une <strong>sectorisation rigoureuse</strong>, un <strong>pilotage opérationnel structuré</strong> et un <strong>reporting détaillé</strong>. Une méthodologie assurant une parfaite maîtrise des déploiements et une réactivité optimale. </p>
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<p>Pour conclure, ce dispositif a renforcé la notoriété de Mr. Wonderful en point de vente. Elle a proposé un <strong><a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-pink-color">parcours client cohérent et différenciant en magasin</mark></a></strong>. <strong>Une approche retail qui transforme le point de vente en véritable vecteur de préférence de marque.</strong></p>
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<figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-04.jpg" alt="merchandiseurs experts" class="wp-image-22435" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-04.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-04-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-04-768x1024.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img decoding="async" width="900" height="598" src="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-07.jpg" alt="externalisation commerciale grâce a du merchandising" class="wp-image-22437" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-07.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-07-300x199.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-07-768x510.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-05.jpg" alt="stratégie de merchandising" class="wp-image-22436" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-05.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-05-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-05-768x1024.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1354" src="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-06.jpg" alt="" class="wp-image-22441" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-06.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-06-199x300.jpg 199w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-06-681x1024.jpg 681w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-06-768x1155.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="574" src="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-09.jpg" alt="agence experte en opérations merchandising" class="wp-image-22439" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-09.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-09-300x191.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-09-768x490.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1275" src="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-08.jpg" alt="" class="wp-image-22438" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-08.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-08-212x300.jpg 212w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-08-723x1024.jpg 723w, https://strada-marketing.com/wp-content/uploads/2025/07/Mr.Wonderful-08-768x1088.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
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<p>The post <a href="https://strada-marketing.com/cases/mr-wonderful-operation-merchandising/">Mr.Wonderful – Interventions merchandising</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<item>
<title>Bausch & Lomb – Commando FDV</title>
<link>https://strada-marketing.com/cases/bausch-lomb-commando-force-de-vente/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Mon, 21 Jul 2025 15:09:52 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=1434</guid>
<description><![CDATA[<p>Une équipe de promoteurs des ventes pour améliorer la visibilité de plusieurs gammes phares du laboratoire B&L pendant leurs saisons clés.</p>
<p>The post <a href="https://strada-marketing.com/cases/bausch-lomb-commando-force-de-vente/">Bausch & Lomb – Commando FDV</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
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<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Une<strong> équipe de <mark style="background-color:#60C4E0" class="has-inline-color has-white-color">promoteurs de vente</mark></strong> </h2>
<h2 class="wp-block-heading">en pharmacie</h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p>Afin de <a href="https://www.bausch.fr/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">mettre en lumière les produits Bausch & Lomb</mark></a> au sein des linéaires en officine, nous avons recruté une <strong><a href="https://strada-marketing.com/metier/force-de-vente-suppletive-ou-ponctuelle/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">équipe de promoteurs des ventes</mark></a> pour travailler en binôme avec les délégués pharmaceutiques sur les UGA</strong> (unités d’analyse géographique) à plus fort potentiel. Un commando force de vente mené par nos <a href="https://strada-marketing.com/metier/retail/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">experts de l’externalisation commerciale</mark>.</a></p>
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<p>Leurs missions principales consistent à : </p>
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<ul class="wp-block-list">
<li><strong>Apporter des recommandations <a href="https://strada-marketing.com/metier/interventions-merchandising/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">merchandising</mark></a></strong> aux pharmaciens selon leurs besoins.<br></li>
<li><strong>Revendre et négocier leurs applications</strong> et les <strong>meilleurs emplacements en OTC et accès-libre</strong>.<br></li>
<li>Assurer la <strong>réalisation des implantations merchandising</strong> selon les planogrammes.<br></li>
<li>Maximiser la visibilité des produits en linéaire en réalisant des <strong>théâtralisations</strong> (TG, PLV, mises en avant…).<br></li>
<li>Optimiser nos visites via des <strong>actions de sell-in</strong> et de <strong>prises de commandes de réassort</strong> ou d’<strong>extension de gamme.</strong></li>
</ul>
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<p><strong>Découvrir la mission force de vente en vidéo : </strong></p>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="BAUSCH & LOMB - Commando force de vente saisonnier" width="640" height="360" src="https://www.youtube.com/embed/t2oYRe9q01A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
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<p>Pour réaliser ce <a href="https://strada-marketing.com/cases/isla-delice-commando-force-de-vente/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">commando force</mark></a> de vente en pharmacie, nous sélectionnons des <strong>profils qualifiés.</strong> Ils<strong> disposent d’une expérience au métier de merchandising en officine</strong> pour garantir une exécution optimale.</p>
<p>Nos équipes de promoteurs bénéficient d’une <strong>formation complète sur le merchandising et la négociation en réseau pharmacie</strong> avant le lancement de la mission.</p>
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<p>Parce qu’ils manquent de temps et compétences internes dans le domaine du merchandising, les titulaires apprécient fortement cette prestation de service qui leur permet d’augmenter leur CA.</p>
</div>
</div>
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</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/bausch-lomb-commando-force-de-vente/">Bausch & Lomb – Commando FDV</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<item>
<title>Tonies force de vente structurelle</title>
<link>https://strada-marketing.com/cases/tonies-force-de-vente-structurelle/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Thu, 05 Jun 2025 11:55:00 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=19176</guid>
<description><![CDATA[<p>Un dispositif d'externalisation commerciale pour développer une relation personnalisée avec les jouettistes indépendants et intégrés. </p>
<p>The post <a href="https://strada-marketing.com/cases/tonies-force-de-vente-structurelle/">Tonies force de vente structurelle</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"tonies<sup>\u00ae<\/sup>","project":"Projet RETAIL","image":{"uploading":false,"date":1730388184000,"filename":"811-press_box.png","menuOrder":0,"uploadedTo":19176,"type":"image","subtype":"jpeg","id":19178,"title":"811-press_box","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/811-press_box.png","link":"https:\/\/strada-marketing.com\/?attachment_id=19178","alt":"","author":"13","description":"","caption":"","name":"811-press_box","status":"inherit","modified":1730388184000,"mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"31 octobre 2024","nonces":{"update":"b46d621c27","delete":"c10890fb77","edit":"dab5c56788"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19178&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Tonies force de vente structurelle","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19176&action=edit","filesizeInBytes":10149,"filesizeHumanReadable":"10 Ko","context":"","height":250,"width":250,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/811-press_box-150x150.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/811-press_box.png","height":250,"width":250,"orientation":"landscape"}},"compat":{"item":"","meta":""}},"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio"}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Mettre en place un dispositif de force de vente externalis\u00e9e, con\u00e7u sur mesure, pour promouvoir la plateforme audio interactive aupr\u00e8s du r\u00e9seau de jouettistes ind\u00e9pendants.","paragraph2":"D\u00e9ployer une \u00e9quipe de chefs de secteur, strat\u00e9giquement r\u00e9partis sur l'ensemble du territoire, afin d'accro\u00eetre le r\u00e9f\u00e9rencement et la visibilit\u00e9 de la marque en points de vente.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>dispositif <mark style="background-color:#D80C45" class="has-inline-color has-white-color">d’externalisation commerciale</mark> </strong><br><strong>sur-mesure</strong></h2>
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<p>Nos <a href="https://strada-marketing.com/metier/retail/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">experts force de vente</mark></a> sont fiers d’accompagner <strong>tonies<sup>®</sup></strong>, la plus grande plateforme audio interactive pour enfants au monde, avec une <strong><a href="https://strada-marketing.com/metier/force-de-vente-structurelle-ou-externalisee/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">dispositif d’externalisation commerciale sur mesure</mark></a></strong>. </p>
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<p>Pour booster la présence de la marque en magasin, notre agence de marketing opérationnel a orchestré <strong>une stratégie à fort impact :</strong></p>
<ul class="wp-block-list">
<li><strong>Recrutement</strong> d’une équipe dédiée, experte de l’univers jouet,</li>
<li><strong>Ciblage stratégique</strong> des réseaux à fort potentiel,</li>
<li><strong>Sectorisation intelligente</strong>, optimisée par l’IA,</li>
<li><strong>Activation 360°</strong> : force de vente, animations, opérations de merchandising et amplification de la visibilité en point de vente.</li>
</ul>
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<p>Notre objectif ? Accompagner tonies<sup>®</sup> dans le <strong>développement de sa notoriété et visibilité en magasin,</strong> en nouant une <strong><a href="https://strada-marketing.com/cases/force-de-vente-externalisee-adidas/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">relation commerciale de proximité</mark></a></strong> avec les <strong>jouettistes indépendants et intégrés.</strong> </p>
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<p>Au cœur du dispositif, une <strong><a href="https://strada-marketing.com/cases/honor-force-de-vente-structurelle-telephonie/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">équipe d’experts terrain dédiée à la performance commerciale</mark></a>.</strong> Chaque jour, nos chefs de secteur déploient <strong>des actions à forte valeur ajoutée</strong> en point de vente. À découvrir en vidéo ci-dessous.</p>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="TONIES - Force de vente externalisée" width="640" height="360" src="https://www.youtube.com/embed/guclInFr3kM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">activation commerciale</mark> </strong><br><strong>puissante</strong></h2>
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<p><strong>En complément</strong>, la stratégie a été amplifiée par une <strong><a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">activation commerciale puissante</mark></a></strong> en <strong>GSS et Grands Magasins</strong>. Nos équipes ont déployé plusieurs leviers d’aide à la vente pour enrichir l’expérience client et générer du trafic : </p>
<ul class="wp-block-list">
<li>animations commerciales ciblées, </li>
<li>théâtralisation des vitrines, </li>
<li>installation de produits en démonstration, </li>
<li>implantation de meubles totem digitaux pour maximiser la visibilité en rayon… </li>
</ul>
<p><strong>Des leviers concrets pour stimuler les ventes et ancrer la marque dans le parcours shopper.</strong></p>
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<p>Pour conclure, cette <a href="https://strada-marketing.com/cases/tonies-animation-demonstration/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">collaboration entre STRADA Marketing et tonies<sup>®</sup></mark></a> illustre parfaitement notre expertise en <strong>externalisation commerciale</strong> et notre capacité à développer des stratégies gagnantes pour les marques. <strong><a href="https://strada-marketing.com/trophees-lsa-fdv-2025-strada-et-tonies/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">Nous sommes impatients de continuer à accompagner tonies<sup>®</sup> dans sa conquête du marché français</mark></a>.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1222" height="1500" src="https://strada-marketing.com/wp-content/uploads/2024/11/tonies1-e1752758738465.jpg" alt="dispositif d'externalisation commerciale" class="wp-image-19513" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/tonies1-e1752758738465.jpg 1222w, https://strada-marketing.com/wp-content/uploads/2024/11/tonies1-e1752758738465-244x300.jpg 244w, https://strada-marketing.com/wp-content/uploads/2024/11/tonies1-e1752758738465-834x1024.jpg 834w, https://strada-marketing.com/wp-content/uploads/2024/11/tonies1-e1752758738465-768x943.jpg 768w" sizes="auto, (max-width: 1222px) 100vw, 1222px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1002" height="752" src="https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-2.jpg" alt="dispositif d'externalisation commerciale tonies" class="wp-image-22017" srcset="https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-2.jpg 1002w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-2-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-2-768x576.jpg 768w" sizes="auto, (max-width: 1002px) 100vw, 1002px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1121" height="1495" src="https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-3.jpg" alt="dispositif d'externalisation commerciale GSS et grands magasins" class="wp-image-22021" srcset="https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-3.jpg 1121w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-3-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-3-768x1024.jpg 768w" sizes="auto, (max-width: 1121px) 100vw, 1121px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1350" height="2000" src="https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-2-e1752758694297.jpg" alt="externalisation commerciale" class="wp-image-19845" srcset="https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-2-e1752758694297.jpg 1350w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-2-e1752758694297-203x300.jpg 203w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-2-e1752758694297-691x1024.jpg 691w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-2-e1752758694297-768x1138.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-2-e1752758694297-1037x1536.jpg 1037w" sizes="auto, (max-width: 1350px) 100vw, 1350px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1354" height="758" src="https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-4.jpg" alt="stratégie externalisation commerciale" class="wp-image-22023" style="object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-4.jpg 1354w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-4-300x168.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-4-1024x573.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-externalisation-commerciale-4-768x430.jpg 768w" sizes="auto, (max-width: 1354px) 100vw, 1354px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="2000" src="https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-4.jpg" alt="dispositif d'externalisation commerciale par agence de marketing opérationnel" class="wp-image-19852" srcset="https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-4.jpg 1500w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-4-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-4-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/12/tonies-force-de-vente-jouet-4-1152x1536.jpg 1152w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></figure>
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<smartfire-component name='spacer' attributes="{"height":50,"laptopHeight":45,"tabletHeight":40,"mobileHeight":30}"></smartfire-component><p>The post <a href="https://strada-marketing.com/cases/tonies-force-de-vente-structurelle/">Tonies force de vente structurelle</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<item>
<title>Valobat Force de Vente</title>
<link>https://strada-marketing.com/cases/valobat-force-de-vente/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Wed, 23 Apr 2025 14:24:38 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=20248</guid>
<description><![CDATA[<p>Un dispositif force de vente pour accélérer la montée en puissance de la collecte des déchets dans le secteur du BTP.</p>
<p>The post <a href="https://strada-marketing.com/cases/valobat-force-de-vente/">Valobat Force de Vente</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"D\u00e9ployer un dispositif force de vente pour acc\u00e9l\u00e9rer la mont\u00e9e en puissance de la collecte des d\u00e9chets dans le secteur du BTP, en optimisant les pratiques de tri au sein des entreprises du b\u00e2timent<strong> <\/strong>et en renfor\u00e7ant l\u2019efficacit\u00e9 op\u00e9rationnelle des points de reprise Valobat.","paragraph2":"Mettre en place des \"ambassadeurs du tri\", v\u00e9ritables relais terrain, pour accompagner les professionnels du b\u00e2timent, animer les points de collecte Valobat, et stimuler l\u2019adoption de gestes de tri performants, au service d\u2019un recyclage efficace et durable. ","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#309c53" class="has-inline-color has-white-color">force de vente externalisée</mark> </strong><br>au service de la <strong>transition énergétique </strong></h2>
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<p><a href="https://strada-marketing.com/metier/retail/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">Nos experts en force de vente</mark></a> sont fiers d’accompagner <a href="https://www.valobat.fr/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">Valobat</mark></a>, l’éco-organisme agréé en charge de la collecte et du recyclage des déchets du bâtiment, à travers une activation terrain à l’échelle nationale. L’objectif de cette mission est clair : <strong>accélérer et dynamiser la collecte dans les points de reprise Valobat</strong>, en sensibilisant les acteurs locaux et en maximisant la visibilité de la marque au cœur des territoires.</p>
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<p>Pour répondre à cette ambition, <strong>STRADA Marketing déploie <a href="https://strada-marketing.com/metier/force-de-vente-suppletive-ou-ponctuelle/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">une force de vente externalisée</mark></a></strong>, composée de <strong>huit “ambassadeurs du tri”</strong> spécialement formés au discours de la marque, aux valeurs environnementales portées par Valobat, ainsi qu’aux techniques de vente commerciale. Grâce à <a href="https://strada-marketing.com/cases/tonies-force-de-vente-structurelle/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">une sectorisation optimisée</mark></a>, notre équipe intervient de manière ciblée sur l’ensemble du territoire, en adaptant son approche aux réalités locales des points de collecte.</p>
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<h2 class="wp-block-heading">Un <strong><mark style="background-color:#309c53" class="has-inline-color has-white-color">accompagnement personnalisé</mark></strong> pour accélérer la <strong>collecte sur les chantiers</strong></h2>
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<p>Dans le cadre de ce dispositif, notre agence a proposé <strong>un accompagnement personnalisé</strong>, alliant efficacité opérationnelle et exigence de suivi. Chaque <a href="https://strada-marketing.com/cases/force-de-vente-externalisee-adidas/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">ambassadeur terrain</mark></a> alimente des <a href="https://strada-marketing.com/cases/honor-force-de-vente-structurelle-telephonie/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">reportings détaillés</mark></a> et réguliers, assurant<strong> un suivi analytique rigoureux</strong> et <strong>un bilan final complet.</strong></p>
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<p>Pour maximiser l’engagement des points de collecte, nous avons également déployé <strong>un dispositif d’incentive basé sur la performance</strong> : un système de points récompensant les volumes collectés, avec un gain potentiel allant jusqu’à 10 000 €. Ce levier est soutenu par un <strong>déploiement ciblé de PLV</strong> dans les points de reprise, favorisant l’adoption de comportements vertueux et l’adhésion au projet Valobat.</p>
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<p><strong>Pour conclure, au-delà d’un simple renfort commercial, cette force de vente incarne une extension stratégique de l’action de Valobat sur le terrain.</strong> STRADA Marketing offre à l’éco-organisme un levier puissant pour ancrer sa mission dans les territoires, valoriser son rôle d’acteur de la transition écologique et accélérer ses résultats opérationnels.</p>
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<p></p>
<p>The post <a href="https://strada-marketing.com/cases/valobat-force-de-vente/">Valobat Force de Vente</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Force de vente structurelle téléphonie HONOR</title>
<link>https://strada-marketing.com/cases/honor-force-de-vente-structurelle-telephonie/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 02 Mar 2025 15:10:40 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=1355</guid>
<description><![CDATA[<p>Une équipe de chefs de secteur et d’animateurs-vendeurs pour développer la marque sur le marché français.</p>
<p>The post <a href="https://strada-marketing.com/cases/honor-force-de-vente-structurelle-telephonie/">Force de vente structurelle téléphonie HONOR</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Honor","project":"Projet RETAIL et SHOPPER","image":{"uploading":false,"date":1681912313000,"filename":"honor_force-de-vente_strada-marketing_logo.png","menuOrder":0,"uploadedTo":1355,"type":"image","subtype":"png","id":7404,"title":"honor_force-de-vente_strada-marketing_logo","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/04\/honor_force-de-vente_strada-marketing_logo.png","link":"https:\/\/strada-marketing.com\/cases\/honor-force-de-vente-structurelle\/honor_force-de-vente_strada-marketing_logo\/","alt":"","author":"9","description":"","caption":"","name":"honor_force-de-vente_strada-marketing_logo","status":"inherit","modified":1681912313000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"19 avril 2023","nonces":{"update":"f143ca9155","delete":"531507cd81","edit":"32879c9bad"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=7404&action=edit","meta":false,"authorName":"Demo Strada","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Force de vente structurelle HONOR","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=1355&action=edit","filesizeInBytes":9994,"filesizeHumanReadable":"10 Ko","context":"","height":58,"width":300,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/04\/honor_force-de-vente_strada-marketing_logo.png","height":58,"width":300,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Repr\u00e9senter la marque HONOR, acteur majeur dans l\u2019univers de la t\u00e9l\u00e9phonie, aupr\u00e8s d\u2019un r\u00e9seau d\u2019enseignes sp\u00e9cialis\u00e9es et d\u2019op\u00e9rateurs t\u00e9l\u00e9phoniques sur toute la France.","paragraph2":"Accompagner la croissance de la marque HONOR sur le march\u00e9 fran\u00e7ais de la t\u00e9l\u00e9phonie, gr\u00e2ce \u00e0 une force de vente structurelle et une \u00e9quipe d\u00e9di\u00e9e d\u2019animateurs-vendeurs en GSS.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":1421,"title":"honor-force-de-vente-strada-marketing-6","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/honor-force-de-vente-strada-marketing-6-1.jpg","filename":"honor-force-de-vente-strada-marketing-6-1.jpg","link":"https:\/\/strada-marketing.com\/honor-force-de-vente-strada-marketing-6\/","alt":"Force de vente externalis\u00e9e t\u00e9l\u00e9phonie HONOR","author":"1","name":"honor-force-de-vente-strada-marketing-6","status":"inherit","uploadedTo":0,"date":"2023-03-08T11:03:53.000Z","modified":"2024-04-30T14:25:46.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"8 mars 2023","nonces":{"update":"e258142420","delete":"d9ecde53fe","edit":"6130eada09"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=1421&action=edit","meta":false,"authorName":"admin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/user-edit.php?user_id=1","filesizeInBytes":275357,"filesizeHumanReadable":"269 Ko","context":"","height":900,"width":1200,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/honor-force-de-vente-strada-marketing-6-1.jpg","height":900,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"id":4295,"title":"honor_force-de-vente_strada-marketing-2","filename":"honor_force-de-vente_strada-marketing-2.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/honor_force-de-vente_strada-marketing-2.jpg","link":"https:\/\/strada-marketing.com\/cases\/honor-force-de-vente-structurelle\/honor_force-de-vente_strada-marketing-2\/","alt":"Force de vente GSS t\u00e9l\u00e9phonie mobile HONOR\n","author":"1","description":"","caption":"","name":"honor_force-de-vente_strada-marketing-2","status":"inherit","uploadedTo":1355,"date":"2023-03-20T16:55:17.000Z","modified":"2024-04-30T14:26:20.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"20 mars 2023","nonces":{"update":"a1dd676e02","delete":"80d56b4af2","edit":"588725eb2d"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=4295&action=edit","meta":false,"authorName":"admin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/user-edit.php?user_id=1","uploadedToTitle":"Force de vente structurelle HONOR","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=1355&action=edit","filesizeInBytes":1009533,"filesizeHumanReadable":"986 Ko","context":"","height":900,"width":1200,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/honor_force-de-vente_strada-marketing-2.jpg","height":900,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"Force de vente externalis\u00e9e<br>Externalisation commerciale<br>GSS<br>Op\u00e9rateurs t\u00e9l\u00e9phoniques<br>Chefs de secteur<br>Demoguys","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Le <strong>dispositif </strong><br><strong>force de vente<strong> </strong></strong><br><strong><strong><mark style="background-color:#60C4E0" class="has-inline-color has-white-color">permanent</mark></strong></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p>En tant qu’<strong><a href="https://strada-marketing.com/agence/">agence experte en marketing opérationnel</a></strong>, STRADA Marketing pilote pour HONOR un <strong><a href="https://strada-marketing.com/metier/force-de-vente-structurelle-ou-externalisee/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">dispositif d’externalisation commerciale structurant</mark></a></strong>, conçu pour gagner des parts de marché et renforcer la préférence de marque.</p>
<p><strong>Notre mission : booster le sell-in</strong> via des négociations de référencement ciblées, et <strong>dynamiser le sell-out</strong> grâce à des actions de formation, de merchandising et d’animation en point de vente.</p>
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<p>Pour cela, nous avons déployé une <strong><a href="https://strada-marketing.com/metier/retail/">équipe de chefs de secteu</a>r</strong>, recrutée sur-mesure, couvrant deux circuits clés : <strong>enseignes spécialisées (GSS)</strong> et <strong>opérateurs téléphoniques</strong>. Nos <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color"><a href="https://strada-marketing.com/accompagnement/">experts en recrutement</a></mark> ont sélectionné des profils en parfaite adéquation avec <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color"><a href="https://strada-marketing.com/cases/beko-force-de-vente-suppletive/">l’univers de la marque et de la tech</a></mark></strong>. </p>
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<p><strong>Véritables ambassadeurs régionaux de la marque,</strong> nos chefs de secteur assurent une couverture terrain exhaustive, avec un <strong>triple rôle stratégique</strong> : formateur, commercial et merchandiseur. Chaque jour, ils déploient leur expertise pour :</p>
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<ul class="wp-block-list">
<li><strong>Établir et maintenir une relation privilégiée</strong> avec chaque retailer et <strong>identifier les leviers de croissance</strong> pour chacun d’entre eux.</li>
<li><strong>Former les équipes de vente</strong> aux produits et à la marque (classrooms, briefs).</li>
<li><strong>Garantir le respect de la politique commerciale et marketing</strong> de la marque.</li>
<li><strong>Organiser des rendez-vous business sur la région ou en magasin</strong> avec les interlocuteurs des opérateurs et des grandes enseignes.</li>
<li><strong>Maximiser la visibilité</strong> en magasin des produits HONOR.</li>
<li><strong>Assurer un reporting et un suivi d’activités</strong> (référencement, sorties caisses…) afin d’analyser les performances des magasins.</li>
</ul>
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<iframe loading="lazy" title="HONOR - Externalisation commerciale" width="640" height="360" src="https://www.youtube.com/embed/czblSZ-SXJA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Le <strong>dispositif <mark style="background-color:#60C4E0" class="has-inline-color has-white-color">d’activation point de vente</mark></strong></h2>
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<p><strong>En complément du dispositif de force de vente structurelle,</strong> cette collaboration intègre notre <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">expertise en </mark><a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">activation point de vente</mark></a></strong>. En parallèle, nous avons ainsi déployé une équipe dédiée d’<strong>animateurs-vendeurs en GSS</strong>, pour promouvoir les produits HONOR au plus près des shoppers.</p>
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<p>Leur mission : <strong><a href="https://strada-marketing.com/metier/animation-commerciale/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">transformer l’intention d’achat en acte d’achat</mark></a></strong>, à travers :</p>
<ul class="wp-block-list">
<li>du <strong>conseil client personnalisé</strong></li>
<li>des <strong>démonstrations produits engageantes</strong></li>
<li>la <strong>mise en avant des offres promotionnelles</strong></li>
</ul>
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<p>Au quotidien, ils assurent une <strong><a href="https://strada-marketing.com/cases/honor-force-de-vente-structurelle-telephonie/">présence impactante en point de vente</a></strong>, stimulent la <strong>visibilité de la marque</strong> et <strong>boostent le sell-out</strong> de manière significative.</p>
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<p>En conclusion, il s’agit d’un <strong>dispositif d’activation marketing complet</strong>, orienté résultats. <strong>Il positionne HONOR comme un acteur incontournable du marché télécom en France.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2016" height="1400" src="https://strada-marketing.com/wp-content/uploads/2025/03/force-de-vente-technologie-honor-1.jpeg" alt="" class="wp-image-22536" srcset="https://strada-marketing.com/wp-content/uploads/2025/03/force-de-vente-technologie-honor-1.jpeg 2016w, https://strada-marketing.com/wp-content/uploads/2025/03/force-de-vente-technologie-honor-1-300x208.jpeg 300w, https://strada-marketing.com/wp-content/uploads/2025/03/force-de-vente-technologie-honor-1-1024x711.jpeg 1024w, https://strada-marketing.com/wp-content/uploads/2025/03/force-de-vente-technologie-honor-1-768x533.jpeg 768w, https://strada-marketing.com/wp-content/uploads/2025/03/force-de-vente-technologie-honor-1-1536x1067.jpeg 1536w" sizes="auto, (max-width: 2016px) 100vw, 2016px" /><figcaption class="wp-element-caption">Screenshot</figcaption></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="600" src="https://strada-marketing.com/wp-content/uploads/2023/03/honor-force-de-vente-strada-marketing-2-4.jpg" alt="Dispositif force de vente structurelle imaginé par STRADA Marketing pour la marque high-tech HONOR" class="wp-image-1416"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/03/honor_force-de-vente_strada-marketing-4.jpeg" alt="Chefs de secteur externalisé HONOR par STRADA Marketing" class="wp-image-4305"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/03/honor_force-de-vente_strada-marketing-5.jpg" alt="Dispositif force de vente structurelle imaginé par STRADA Marketing pour la marque high-tech HONOR" class="wp-image-4299"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://strada-marketing.com/wp-content/uploads/2023/03/honor_force-de-vente_strada-marketing-8.jpg" alt="Force de vente externalisée HONOR en GSS et chez les opérateurs
" class="wp-image-4317"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="917" src="https://strada-marketing.com/wp-content/uploads/2023/03/honor_force-de-vente_strada-marketing-11.jpeg" alt="Dispositif d'externalisation commerciale GSS pour HONOR" class="wp-image-4332"/></figure>
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<p></p>
<p>The post <a href="https://strada-marketing.com/cases/honor-force-de-vente-structurelle-telephonie/">Force de vente structurelle téléphonie HONOR</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Force de vente externalisée adidas</title>
<link>https://strada-marketing.com/cases/force-de-vente-externalisee-adidas/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Fri, 01 Nov 2024 14:36:58 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=13184</guid>
<description><![CDATA[<p>Une force de vente supplétive pour conquérir les clubs de football amateurs français.</p>
<p>The post <a href="https://strada-marketing.com/cases/force-de-vente-externalisee-adidas/">Force de vente externalisée adidas</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"adidas","project":"Projet RETAIL","image":{"uploading":false,"date":1711101962000,"filename":"adidas_logo-1.jpeg","menuOrder":0,"uploadedTo":13184,"type":"image","subtype":"jpeg","id":13874,"title":"adidas_logo","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/03\/adidas_logo-1.jpeg","link":"https:\/\/strada-marketing.com\/?attachment_id=13874","alt":"","author":"13","description":"","caption":"","name":"adidas_logo-2","status":"inherit","modified":1711101962000,"mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"22 mars 2024","nonces":{"update":"58e342f5ad","delete":"071b7ed4ba","edit":"8118978e10"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=13874&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Force de vente externalis\u00e9e adidas","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=13184&action=edit","filesizeInBytes":9048,"filesizeHumanReadable":"9 Ko","context":"","height":200,"width":300,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/03\/adidas_logo-1.jpeg","height":200,"width":300,"orientation":"landscape"}},"compat":{"item":"","meta":""}},"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio"}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Accompagner le lancement du projet europ\u00e9en adidas TEAM en France et partir \u00e0 la rencontre des clubs de football amateurs pour les \u00e9quiper en tenue et mat\u00e9riel.","paragraph2":"D\u00e9finir et d\u00e9ployer une strat\u00e9gie d'acquisition en direct des clubs de football amateurs en recrutant, formant et pilotant une \u00e9quipe de Kit managers (ou commerciaux) sur l\u2019ensemble du territoire fran\u00e7ais.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"uploading":false,"date":1711011387000,"filename":"adidas-TEAM-1.jpg","menuOrder":0,"uploadedTo":13184,"type":"image","subtype":"jpeg","alt":"","title":"adidas-TEAM-1","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/03\/adidas-TEAM-1.jpg","id":13748,"link":"https:\/\/strada-marketing.com\/?attachment_id=13748","author":"13","name":"adidas-team-1","status":"inherit","modified":1711011387000,"mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"21 mars 2024","nonces":{"update":"1981b047ce","delete":"56b6060e08","edit":"94cae5c1d8"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=13748&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Force de vente externalis\u00e9e adidas","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=13184&action=edit","filesizeInBytes":390560,"filesizeHumanReadable":"381 Ko","context":"","height":942,"width":1500,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/03\/adidas-TEAM-1.jpg","height":942,"width":1500,"orientation":"landscape"}},"compat":{"item":"","meta":""}},"image2":{"uploading":false,"date":"2024-03-21T08:57:40.000Z","filename":"adidas-TEAM-3.jpg","menuOrder":0,"uploadedTo":13184,"type":"image","subtype":"jpeg","id":13751,"title":"adidas-TEAM-3","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/03\/adidas-TEAM-3.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=13751","alt":"","author":"13","description":"","caption":"","name":"adidas-team-3","status":"inherit","modified":"2024-03-21T08:57:40.000Z","mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"21 mars 2024","nonces":{"update":"9e8c0e6078","delete":"0d99935cb4","edit":"c96e8ae7fa"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=13751&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Force de vente externalis\u00e9e adidas","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=13184&action=edit","filesizeInBytes":698354,"filesizeHumanReadable":"682 Ko","context":"","height":1536,"width":2048,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/03\/adidas-TEAM-3.jpg","height":1536,"width":2048,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"Force de vente externalis\u00e9e<br>Externalisation commerciale<br>\u00c9quipe terrain <br>Nouveau canal de distribution<br>Showroom itin\u00e9rant<br>Activation marketing innovante<br>","className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#59398e" class="has-inline-color has-white-color">stratégie directe</mark><br>innovante</strong></h2>
<p></p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p>Nos experts ont accompagné la marque sportive pour <strong>concevoir et déployer une stratégie visant à créer la rencontre entre la marque et les clubs de football amateurs français.</strong></p>
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<p>Ce projet ambitieux, mené par nos <a href="https://strada-marketing.com/metier/retail/" target="_blank" rel="noreferrer noopener"><mark style="background-color:rgba(0, 0, 0, 0);color:#59398e" class="has-inline-color">experts en externalisation commerciale</mark></a>, implique <strong><a href="https://strada-marketing.com/metier/force-de-vente-structurelle-ou-externalisee/"><mark style="background-color:rgba(0, 0, 0, 0);color:#59398e" class="has-inline-color">le recrutement, la formation et le pilotage d’une équipe de commerciaux</mark></a></strong> à travers tout le territoire.</p>
<p>Soutenue par des profils stratégique, une équipe de Kit Managers parcourt les régions de France à bord de <strong><a href="https://strada-marketing.com/cases/bouygues-telecom-boutique-itinerante/"><mark style="background-color:rgba(0, 0, 0, 0);color:#59398e" class="has-inline-color">vans transformés par nos soins en showrooms itinérants</mark></a><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color"> </mark> pour présenter les produits de la gamme à leurs interlocuteurs dans les clubs.</strong></p>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="ADIDAS - Force de vente" width="640" height="360" src="https://www.youtube.com/embed/6Kvww8TmupY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Les <strong>showrooms</strong></h2>
<h2 class="wp-block-heading"><strong><mark style="background-color:#59388e" class="has-inline-color has-white-color">itinérants</mark></strong></h2>
<p></p>
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<p><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Une flotte de vans a été transformée en showrooms itinérants.</mark></strong> Ils ont été conçus et aménagés à l’image d’adidas. Ces showrooms embarqués offrent l’opportunité aux clubs de découvrir les différentes gammes d’équipements de football tout en bénéficiant d’une expérience différenciante.</p>
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<p>Ensemble, nous avons pour <strong>objectif d’</strong><mark style="background-color:rgba(0, 0, 0, 0);color:#59398e" class="has-inline-color"><strong>ouvrir le marché du direct</strong></mark> pour adidas en travaillant les clubs amateurs d’une façon unique !</p>
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<p>C’est une immense fierté de faire partie de ce <a href="https://strada-marketing.com/strada-marketing-integre-european-sales-influence-esi/"><mark style="background-color:rgba(0, 0, 0, 0);color:#59398e" class="has-inline-color">projet d’envergure lancé à l’échelle européenne</mark><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color"> par l’ESI Partners eG.</mark></a></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="1600" src="https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-13.jpg" alt="" class="wp-image-18077" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-13.jpg 1200w, https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-13-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-13-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-13-1152x1536.jpg 1152w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="993" height="900" src="https://strada-marketing.com/wp-content/uploads/2024/03/adidas-externalisation-commerciale-strada-e1711012531255.jpg" alt="Dispositif d'externalisation commerciale pour adidas par STRADA Marketing" class="wp-image-13756"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="758" height="627" src="https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-9.png" alt="" class="wp-image-18069" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-9.png 758w, https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-9-300x248.png 300w" sizes="auto, (max-width: 758px) 100vw, 758px" /></figure>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="766" height="684" src="https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-11.png" alt="" class="wp-image-18072" style="object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-11.png 766w, https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-11-300x268.png 300w" sizes="auto, (max-width: 766px) 100vw, 766px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1098" height="921" src="https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-10.png" alt="" class="wp-image-18068" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-10.png 1098w, https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-10-300x252.png 300w, https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-10-1024x859.png 1024w, https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-10-768x644.png 768w" sizes="auto, (max-width: 1098px) 100vw, 1098px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="817" height="836" src="https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-12-e1723037849255.png" alt="" class="wp-image-18067" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-12-e1723037849255.png 817w, https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-12-e1723037849255-293x300.png 293w, https://strada-marketing.com/wp-content/uploads/2024/07/force-de-vente-adidas-strada-12-e1723037849255-768x786.png 768w" sizes="auto, (max-width: 817px) 100vw, 817px" /></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/force-de-vente-externalisee-adidas/">Force de vente externalisée adidas</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Les ambassadeurs en GSS Beko</title>
<link>https://strada-marketing.com/cases/beko-force-de-vente-suppletive/</link>
<dc:creator><![CDATA[Camille Philippe]]></dc:creator>
<pubDate>Thu, 02 May 2024 10:28:48 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=15971</guid>
<description><![CDATA[<p>Une équipe d'ambassadeurs formés, puis déployés en GSS pour développer la présence de la marque en magasin.</p>
<p>The post <a href="https://strada-marketing.com/cases/beko-force-de-vente-suppletive/">Les ambassadeurs en GSS Beko</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Beko","project":"Projet RETAIL","image":{"uploading":false,"date":1752670561000,"filename":"Beko_2014_logo.png","menuOrder":0,"uploadedTo":15971,"type":"image","subtype":"png","alt":"","title":"Beko_2014_logo","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/05\/Beko_2014_logo.png","id":21724,"link":"https:\/\/strada-marketing.com\/cases\/beko-force-de-vente-suppletive\/beko_2014_logo\/","author":"13","name":"beko_2014_logo","status":"inherit","modified":1752670561000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"16 juillet 2025","nonces":{"update":"8d4553afc4","delete":"a37b647bcf","edit":"48f5fdd4c2"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21724&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Les ambassadeurs en GSS Beko","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=15971&action=edit","filesizeInBytes":15427,"filesizeHumanReadable":"15 Ko","context":"","height":198,"width":264,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/05\/Beko_2014_logo-150x150.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/05\/Beko_2014_logo.png","height":198,"width":264,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"<br>Aller couvrir le r\u00e9seau des grandes surfaces sp\u00e9cialis\u00e9es, non couvert par la force de vente interne des marques du groupe Beko.","paragraph2":"<br>D\u00e9veloppement d\u2019une \u00e9quipe force de vente suppl\u00e9tive pour aller cr\u00e9er du lien avec ce r\u00e9seau de retailers non exploit\u00e9 par le groupe.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"uploading":false,"date":1721910369000,"filename":"Force-de-vente-Beko-par-STRADA-Marketing-0-1-scaled.jpg","menuOrder":0,"uploadedTo":15971,"type":"image","subtype":"jpeg","id":17072,"title":"Force-de-vente-Beko-par-STRADA-Marketing-0","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Force-de-vente-Beko-par-STRADA-Marketing-0-1-scaled.jpg","link":"https:\/\/strada-marketing.com\/cases\/les-ambassadeurs-en-gss-beko\/force-de-vente-beko-par-strada-marketing-0-2\/","alt":"","author":"13","description":"","caption":"","name":"force-de-vente-beko-par-strada-marketing-0-2","status":"inherit","modified":1721910369000,"mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"25 juillet 2024","nonces":{"update":"974ec55281","delete":"7636c66829","edit":"755dfff785"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=17072&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Les ambassadeurs en GSS Beko","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=15971&action=edit","filesizeInBytes":568588,"filesizeHumanReadable":"555 Ko","context":"","originalImageURL":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Force-de-vente-Beko-par-STRADA-Marketing-0-1.jpg","originalImageName":"Force-de-vente-Beko-par-STRADA-Marketing-0-1.jpg","height":1920,"width":2560,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Force-de-vente-Beko-par-STRADA-Marketing-0-1-150x150.jpg","orientation":"landscape"},"medium":{"height":225,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Force-de-vente-Beko-par-STRADA-Marketing-0-1-300x225.jpg","orientation":"landscape"},"large":{"height":480,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Force-de-vente-Beko-par-STRADA-Marketing-0-1-1024x768.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Force-de-vente-Beko-par-STRADA-Marketing-0-1-scaled.jpg","height":1920,"width":2560,"orientation":"landscape"}},"compat":{"item":"","meta":""}},"image2":{"id":16064,"title":"Force-de-vente-Beko-par-STRADA-Marketing-3","filename":"Force-de-vente-Beko-par-STRADA-Marketing-3.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/06\/Force-de-vente-Beko-par-STRADA-Marketing-3.jpg","link":"https:\/\/strada-marketing.com\/cases\/les-ambassadeurs-en-gss-beko\/force-de-vente-beko-par-strada-marketing-3\/","alt":"Ambassadeurs en GSS Beko","author":"12","description":"","caption":"","name":"force-de-vente-beko-par-strada-marketing-3","status":"inherit","uploadedTo":15971,"date":"2024-06-10T10:42:57.000Z","modified":"2024-06-10T12:03:59.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"10 juin 2024","nonces":{"update":"d5004ae4db","delete":"57a1eda573","edit":"2452f3d964"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=16064&action=edit","meta":false,"authorName":"Camille Philippe","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/user-edit.php?user_id=12","uploadedToTitle":"Les ambassadeurs en GSS Beko","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=15971&action=edit","filesizeInBytes":314275,"filesizeHumanReadable":"307 Ko","context":"","height":769,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/06\/Force-de-vente-Beko-par-STRADA-Marketing-3-150x150.jpg","orientation":"landscape"},"medium":{"height":192,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/06\/Force-de-vente-Beko-par-STRADA-Marketing-3-300x192.jpg","orientation":"landscape"},"large":{"height":410,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/06\/Force-de-vente-Beko-par-STRADA-Marketing-3-1024x656.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/06\/Force-de-vente-Beko-par-STRADA-Marketing-3.jpg","height":769,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"Force de vente suppl\u00e9tive<br>Promoteur des ventes<br>Circuits GSS<br>Chef de secteur<br>Sell-in \/ Sell-out","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Une <strong>équipe de <mark style="background-color:#f68500" class="has-inline-color has-white-color">promoteurs des ventes</mark> en GSS</strong></h2>
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<p>Nos <a href="https://strada-marketing.com/metier/force-de-vente-suppletive-ou-ponctuelle/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">experts en externalisation commerciale – force de vente supplétive</mark></a> ont déployé une équipe de <strong>5 chefs de secteur, répartis dans des zones géographiques à fort potentiel</strong> à travers toute la France.</p>
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<p>L’objectif de la mission est d’<strong>évaluer la présence de la marque en magasin et de la développer au sein des <a href="https://strada-marketing.com/cases/schneider-electric-force-de-vente-suppletive/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">réseaux GSS</mark></a> et de leurs <mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">centrales d’achat</mark></strong>, alors que la force de vente du groupe se concentrait exclusivement sur le développement des réseaux de cuisinistes. </p>
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<p><strong>Découvrez la mission force de vente Beko en vidéo : </strong></p>
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<iframe loading="lazy" title="BEKO - Externalisation commerciale en GSS" width="640" height="360" src="https://www.youtube.com/embed/m7fIGhHt1-c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<p>Le deuxième volet de ce <a href="https://strada-marketing.com/cases/honor-force-de-vente-structurelle-telephonie/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">dispositif de force de vente supplétive</mark></a> consiste à <strong>former les vendeurs des enseignes aux produits</strong> de la marque et à <strong>les sensibiliser à la montée en gamme</strong> réalisée par notre équipe terrain. </p>
<p>Enfin, un des enjeux majeurs de nos promoteurs des ventes est de <strong>mettre en place des opérations promotionnelles</strong> au sein des magasins afin d’<strong>augmenter la visibilité</strong> de la marque Beko et de <strong>stimuler le sell-out</strong>.</p>
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<p>La formation initiale des commerciaux a eu lieu dans les locaux de la marque. Cette préparation opérationnelle leur a permis de bien appréhender leurs missions et de <strong>s’immerger dans l’univers du groupe Beko.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-10.jpg" alt="" class="wp-image-17083" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-10.jpg 900w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-10-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-10-768x1024.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2000" height="1500" src="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-11.jpg" alt="" class="wp-image-17078" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-11.jpg 2000w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-11-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-11-1024x768.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-11-768x576.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-11-1536x1152.jpg 1536w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="715" height="963" src="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-15-e1721913237391.jpg" alt="" class="wp-image-17091" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-15-e1721913237391.jpg 715w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-15-e1721913237391-223x300.jpg 223w" sizes="auto, (max-width: 715px) 100vw, 715px" /></figure>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="768" height="1024" src="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-8-768x1024.jpg" alt="Formations vendeurs GSS Beko par STRADA Marketing" class="wp-image-16733" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-8-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-8-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-8.jpg 1000w" sizes="auto, (max-width: 768px) 100vw, 768px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="767" src="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-12.jpg" alt="" class="wp-image-17084" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-12.jpg 1000w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-12-300x230.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-12-768x589.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="500" height="555" src="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-13-e1721912942717.jpg" alt="" class="wp-image-17085" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-13-e1721912942717.jpg 500w, https://strada-marketing.com/wp-content/uploads/2024/07/Force-de-vente-Beko-par-STRADA-Marketing-13-e1721912942717-270x300.jpg 270w" sizes="auto, (max-width: 500px) 100vw, 500px" /></figure>
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<p></p>
<p>The post <a href="https://strada-marketing.com/cases/beko-force-de-vente-suppletive/">Les ambassadeurs en GSS Beko</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Camions Fibre Bouygues Telecom</title>
<link>https://strada-marketing.com/cases/bouygues-telecom-boutique-itinerante/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Fri, 17 Mar 2023 14:24:01 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=3816</guid>
<description><![CDATA[<p>Une opération clef en main avec le déploiement d’une flotte de 3 véhicules-boutiques itinérants tenus par des régisseurs-vendeurs sillonnant la France</p>
<p>The post <a href="https://strada-marketing.com/cases/bouygues-telecom-boutique-itinerante/">Camions Fibre Bouygues Telecom</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Bouygues T\u00e9l\u00e9com","project":"Projet RETAIL","image":{"uploading":false,"date":1679065818000,"filename":"bouygues-telecom-strada-marketing-1.png","menuOrder":0,"uploadedTo":3816,"type":"image","subtype":"png","id":3879,"title":"bouygues-telecom-strada-marketing","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/bouygues-telecom-strada-marketing-1.png","link":"https:\/\/strada-marketing.com\/cases\/les-camions-fibre-bouygues-telecom\/bouygues-telecom-strada-marketing-2\/","alt":"","author":"9","description":"","caption":"","name":"bouygues-telecom-strada-marketing-2","status":"inherit","modified":1679065818000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"17 mars 2023","nonces":{"update":"9959ddae05","delete":"9df74c26c1","edit":"3140d95ef2"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=3879&action=edit","meta":false,"authorName":"Demo Strada","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Les camions Fibre Bouygues Telecom","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=3816&action=edit","filesizeInBytes":33858,"filesizeHumanReadable":"33 Ko","context":"","height":133,"width":400,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/bouygues-telecom-strada-marketing-1.png","height":133,"width":400,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"R\u00e9fl\u00e9chir \u00e0 une op\u00e9ration de strat\u00e9gie d\u2019acquisition de nouveaux abonn\u00e9s pour l\u2019offre fibre afin de venir compl\u00e9ter le maillage de distribution de l\u2019op\u00e9rateur en intervenant dans les villes d\u00e9pourvues de boutiques physiques. En r\u00e9sum\u00e9, d\u00e9velopper une strat\u00e9gie de recrutement terrain innovante et d\u2019envergure au plus pr\u00e8s des lieux de vie des consommateurs qui s\u2019inscrit dans la dur\u00e9e.","paragraph2":"\u00c9laborer une op\u00e9ration clef en main avec le d\u00e9ploiement d\u2019une flotte de 3 v\u00e9hicules-boutiques itin\u00e9rants, tenus par des r\u00e9gisseurs-vendeurs sillonnant la France afin d\u2019aller recruter de nouveaux souscripteurs et renforcer sa proximit\u00e9 avec les usagers.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Des <strong>profils <mark style="background-color:#60C4E0" class="has-inline-color has-white-color">ambassadeurs de marque</mark></strong></h2>
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<p>Pour cette mission, nos <a href="https://strada-marketing.com/metier/RETAIL/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">experts en externalisation commerciale</mark></a> ont recruté <strong>des profils de vendeurs-régisseurs qui sillonnent les routes de France. À bord de <a href="https://strada-marketing.com/metier/force-de-vente-suppletive-ou-ponctuelle/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">cette boutique itinérante</mark></a>, ils gèrent en total autonomie le montage de chaque dispositif.</strong> </p>
<p>Au-delà de la partie opérationnelle, ils sont <strong>de véritables ambassadeurs de la marque auprès des consommateurs.</strong> Leur rôle principal est d’informer, conseiller les usagers sur les avantages de la fibre. Également de vérifier leur éligibilité, recommander et revendre les offres les plus adaptées selon les besoins des consommateurs.<strong> </strong></p>
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<p>Ensuite,<strong> une formation complète et sur-mesure a été dispensée en 3 temps à notre équipe de vendeurs-régisseurs :</strong> au sein du technopole, dans la boutique école Bouygues Telecom et dans les locaux de l’agence. Ils bénéficient tout au long de l’année d’un <a href="https://strada-marketing.com/accompagnement/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">coaching par l’équipe </mark></a>dédiée STRADA Marketing.</p>
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<h2 class="wp-block-heading">Un <strong>dispositif <br><mark style="background-color:#60C4E0" class="has-inline-color has-white-color">d’externalisation commerciale</mark> <br>itinérant et vendant</strong></h2>
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<p><strong>Pour faire vivre une expérience shopper comme en boutique,</strong> notre équipe d’experts a conçu un dispositif out-store totalement opérationnel. Pour cela, ils ont imaginé une <strong>tournée camions dans des <a href="https://strada-marketing.com/news-tendances-ete-2024/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">lieux de vie stratégiques pour les consommateurs </mark></a>: marchés, parkings de magasins, mairies…</strong></p>
<p>À bord de camions mobiles de 16m2 totalement aménagés à l’image des boutiques Bouygues Telecom, on retrouve <strong>plusieurs espaces dédiés à la souscription, au conseil « one to one », au test des innovations et services Bouygues.</strong> L’espace d’accueil est ouvert et adapté pour l’accès des personnes à mobilité réduite.</p>
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<p><strong>En résumé, une boutique embarquée qui permet d’offrir une véritable expérience de proximité et de dialogue aux usagers.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="750" height="1000" src="https://strada-marketing.com/wp-content/uploads/2023/03/camion-truck-bouygues-telecom-fibre-9.jpg" alt="Boutique itinérante force de vente Bouygues par STRADA Marketing" class="wp-image-3850"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1128" height="837" src="https://strada-marketing.com/wp-content/uploads/2023/03/camion-truck-bouygues-telecom-fibre-3-e1679064937218.jpg" alt="New channel retail Bouygues STRADA Marketing" class="wp-image-3846"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1128" height="900" src="https://strada-marketing.com/wp-content/uploads/2023/03/camion-truck-bouygues-telecom-fibre-11-e1679065532595.jpg" alt="Boutique zone blanche Bouygues Telecom par STRADA Marketing
" class="wp-image-3864"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="750" height="1000" src="https://strada-marketing.com/wp-content/uploads/2023/03/camion-truck-bouygues-telecom-fibre-8.jpg" alt="Force de vente externalisée Bouygues Telecom STRADA Marketing" class="wp-image-3849"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="948" height="795" src="https://strada-marketing.com/wp-content/uploads/2023/03/camion-truck-bouygues-telecom-fibre-10-e1679065257796.jpg" alt="Dispositif force de vente camion Bouygues Telecom" class="wp-image-3858"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="750" height="1000" src="https://strada-marketing.com/wp-content/uploads/2023/03/camion-truck-bouygues-telecom-fibre-5.jpg" alt="Boutique vendante itinérante Bouygues Telecom" class="wp-image-3847"/></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/bouygues-telecom-boutique-itinerante/">Camions Fibre Bouygues Telecom</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Schneider Electric</title>
<link>https://strada-marketing.com/cases/schneider-electric-force-de-vente-suppletive/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 14 Mar 2023 13:50:24 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=2849</guid>
<description><![CDATA[<p>Une force de vente supplétive pour agir en complément de la force de vente interne de la marque sur un réseau de surfaces de bricolage non visité.</p>
<p>The post <a href="https://strada-marketing.com/cases/schneider-electric-force-de-vente-suppletive/">Schneider Electric</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Accro\u00eetre les performances de la division grand public du groupe Schneider Electric, la Scanelec, sur un r\u00e9seau de surfaces de bricolage non visit\u00e9 par leurs commerciaux.","paragraph2":"Proposer une force de vente suppl\u00e9tive pour agir en compl\u00e9ment de leur force de vente interne sur ce r\u00e9seau inexploit\u00e9 afin de d\u00e9velopper leurs parts de march\u00e9 sur des secteurs strat\u00e9giques.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Le<strong><strong> dispositif</strong></strong> </h2>
<h2 class="wp-block-heading"><strong><mark style="background-color:#309c53" class="has-inline-color has-white-color">force de vente</mark></strong></h2>
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<p>Pour construire cette <strong><a href="https://strada-marketing.com/metier/force-de-vente-suppletive-ou-ponctuelle/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">équipe permanente</mark></a></strong> dédiée à la force de vente additionnelle, nos <a href="https://strada-marketing.com/metier/RETAIL/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">experts en externalisation commerciale</mark></a> ont réalisé un <a href="https://strada-marketing.com/vue-dans-la-presse-actionco/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">recrutement sur-mesure</mark></a> en sélectionnant <strong>des profils technico-commercial spécifiques</strong>. Les chefs de secteur ont suivi ensuite une formation poussée sur les produits, les offres et les techniques de ventes au siège de la marque <a href="https://www.se.com/fr/fr/"><mark style="background-color:rgba(0, 0, 0, 0);color:#309c53" class="has-inline-color">Schneider Electric</mark></a>.</p>
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<p>Une équipe soudée et dynamique, tournée vers la performance, qui réalise au quotidien des <strong>actions de sell-in et sell-out</strong> pour booster la présence de la marque au sein des points de vente. Mais également, des<strong> actions de formation menées auprès des équipes magasins </strong>pour renforcer leur argumentaire et mieux conseiller le client final lors de la force de vente additionnelle.</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/03/schneider-electric_force-de-vente_strada-marketing-1.jpg" alt="Force de vente supplétive GSB" class="wp-image-4365"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://strada-marketing.com/wp-content/uploads/2023/03/schneider-electric_force-de-vente_strada-marketing-2.jpg" alt="Force de vente supplétive Schneider Electric" class="wp-image-4366"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/03/schneider-electric_force-de-vente_strada-marketing-4.jpg" alt="Force de vente additionnelle Schneider Electric" class="wp-image-4368"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1075" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/03/schneider-electric_force-de-vente_strada-marketing-3-scaled-e1679430867537.jpg" alt="Chefs de secteur GSB Schneider Electric" class="wp-image-4367"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://strada-marketing.com/wp-content/uploads/2023/03/schneider-electric_force-de-vente_strada-marketing-7.jpg" alt="Force de vente externalisée Schneider Electric" class="wp-image-4382"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1077" src="https://strada-marketing.com/wp-content/uploads/2023/03/schneider-electric_force-de-vente_strada-marketing-8-e1679431543364.jpg" alt="Agence force de vente supplétive Brico
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</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/schneider-electric-force-de-vente-suppletive/">Schneider Electric</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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