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<title>9 CAS LIVE Archives - STRADA Marketing</title>
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<title>CHUPA-CHUPS MADS – Dispositif événementiel en roadshow</title>
<link>https://strada-marketing.com/cases/chupa-chups-mads-roadshow/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Wed, 07 Oct 2026 13:25:05 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=27038</guid>
<description><![CDATA[<p>Un roadshow événementiel itinérant et expérientiel pour faire découvrir les nouveaux bonbons MADS.</p>
<p>The post <a href="https://strada-marketing.com/cases/chupa-chups-mads-roadshow/">CHUPA-CHUPS MADS – Dispositif événementiel en roadshow</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Accompagner le lancement des nouveaux bonbons MADS de Chupa Chups avec une exp\u00e9rience de marque immersive, ludique et m\u00e9morable.","paragraph2":"Imaginer un roadshow \u00e9v\u00e9nementiel inspir\u00e9 des codes du produit et transformer les lieux de passage en v\u00e9ritables terrains de jeu.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>roadshow événementiel <mark style="background-color:#60C4E0" class="has-inline-color has-white-color">au cœur des grandes villes</mark></strong></h2>
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<p class="wp-block-paragraph">Notre <strong><a href="https://strada-marketing.com/metier/live/" type="link" id="https://strada-marketing.com/metier/live/">agence de marketing opérationnel</a></strong> accompagne Chupa Chups dans le <strong>lancement de ses nouveaux bonbons MADS</strong>. Pour l’occasion, nos experts imaginent un <strong><a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">roadshow événementiel multi-villes.</mark></a></strong></p>
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<p class="wp-block-paragraph">De Bordeaux à Toulouse, en passant par Lyon, Paris et Marseille, <strong>l’activation a investi des lieux stratégiques à fort passage</strong>, notamment les parvis des principales gares françaises et lieux publics.</p>
<p class="wp-block-paragraph">Des emplacements stratégiques choisis pour <strong>maximiser la visibilité de l’activation et favoriser les interactions avec la marque.</strong></p>
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<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">De la conception créative au déploiement terrain, <a href="https://strada-marketing.com/metier/brand-activation/" type="link" id="https://strada-marketing.com/metier/brand-activation/">notre agence a orchestré </a></mark><a href="https://strada-marketing.com/metier/brand-activation/" type="link" id="https://strada-marketing.com/metier/brand-activation/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">une activation clé en main transformant une innovation produit en expérience de marque.</mark></a></p>
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<iframe title="CHUPA CHUPS MAD - Roadshow événementiel multi-villes" width="540" height="960" src="https://www.youtube.com/embed/g4eUZlU3oHw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Quand <strong>les codes du produit deviennent <mark style="background-color:#60C4E0" class="has-inline-color has-white-color">une expérience de marque</mark></strong></h2>
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<p class="wp-block-paragraph"><strong>Parce qu’une nouveauté doit être vécue autant que vue,</strong> nous avons imaginé une activation directement inspirée des codes du produit. <br>Avec leur forme cubique emblématique, <strong>les bonbons MADS ont guidé le design de l’ensemble du dispositif.</strong></p>
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<p class="wp-block-paragraph">Au cœur de l’expérience :</p>
<ul class="wp-block-list">
<li><strong>Le Challenge MADS :</strong> un jeu souffleur XL en forme de cube, où les participants disposent de 30 secondes pour attraper un maximum de billes colorées, en clin d’œil à l’enrobage croustillant des bonbons.</li>
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<ul class="wp-block-list">
<li><strong><a href="https://strada-marketing.com/operation-street-marketing-avec-degustation/" type="page" id="22692"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Un espace dégustation</mark></a></strong> pour découvrir les deux nouvelles références : Fruits et Fruits Rouges.</li>
</ul>
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<p class="wp-block-paragraph">Pour conclure, un roadshow événementiel qui <strong>transforme les codes de l’innovation produit en expérience de marque</strong>, au plus près des consommateurs.</p>
<p class="wp-block-paragraph">Pensé pour maximiser la visibilité, le dispositif multiplie les points de contact et favorise la découverte des nouveaux bonbons MADS.</p>
<p class="wp-block-paragraph"><strong><a href="https://strada-marketing.com/cases/roadshow-estival-chupa-chups/" type="cases" id="16873"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">Résultat : une expérience fun et interactive qui donne vie au produit et à l’univers de la marque.</mark></a></strong></p>
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<figure class="wp-block-image size-full"><img decoding="async" width="2048" height="1481" src="https://strada-marketing.com/wp-content/uploads/2026/10/Chupa-chups-roadshow12.jpeg" alt="" class="wp-image-27065" srcset="https://strada-marketing.com/wp-content/uploads/2026/10/Chupa-chups-roadshow12.jpeg 2048w, https://strada-marketing.com/wp-content/uploads/2026/10/Chupa-chups-roadshow12-300x217.jpeg 300w, https://strada-marketing.com/wp-content/uploads/2026/10/Chupa-chups-roadshow12-1024x741.jpeg 1024w, https://strada-marketing.com/wp-content/uploads/2026/10/Chupa-chups-roadshow12-768x555.jpeg 768w, https://strada-marketing.com/wp-content/uploads/2026/10/Chupa-chups-roadshow12-1536x1111.jpeg 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="937" height="1000" src="https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-01.jpg" alt="" class="wp-image-27148" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-01.jpg 937w, https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-01-281x300.jpg 281w, https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-01-768x820.jpg 768w" sizes="auto, (max-width: 937px) 100vw, 937px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="522" height="843" src="https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-02.png" alt="" class="wp-image-27150" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-02.png 522w, https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-02-186x300.png 186w" sizes="auto, (max-width: 522px) 100vw, 522px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="1166" src="https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-04.jpg" alt="" class="wp-image-27185" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-04.jpg 1200w, https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-04-300x292.jpg 300w, https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-04-1024x995.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-04-768x746.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="751" src="https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-05.jpg" alt="" class="wp-image-27176" style="aspect-ratio:1;object-fit:cover;object-position:42% 100%" srcset="https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-05.jpg 1000w, https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-05-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2026/10/chupa-chups-roadshow-evenementiel-marque-05-768x577.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/chupa-chups-mads-roadshow/">CHUPA-CHUPS MADS – Dispositif événementiel en roadshow</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<item>
<title>Jacquet – Tournée Foodtruck</title>
<link>https://strada-marketing.com/cases/jacquet-roadshow-foodtruck/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Fri, 28 Aug 2026 14:33:12 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=26656</guid>
<description><![CDATA[<p>Une activation 360° combinant roadshow expérientiel et animations en magasin.</p>
<p>The post <a href="https://strada-marketing.com/cases/jacquet-roadshow-foodtruck/">Jacquet – Tournée Foodtruck</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Accompagner le lancement de la gamme \u00ab Le Brioch\u00e9 Ultra Moelleux \u00bb en cr\u00e9ant une exp\u00e9rience gourmande g\u00e9n\u00e9ratrice de d\u00e9couverte, d\u2019essai et de pr\u00e9f\u00e9rence de marque.","paragraph2":"D\u00e9ployer une activation 360\u00b0 combinant roadshow exp\u00e9rientiel et animations en magasin pour multiplier les points de contact et stimuler l\u2019essai produit.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"uploading":false,"date":"2026-07-29T15:17:02.000Z","filename":"Jacquet-03-e1785338239147.jpg","menuOrder":0,"uploadedTo":26656,"type":"image","subtype":"jpeg","alt":"","title":"Jacquet-03","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/07\/Jacquet-03-e1785338239147.jpg","id":26661,"link":"https:\/\/strada-marketing.com\/?attachment_id=26661","author":"13","name":"jacquet-03","status":"inherit","modified":"2026-07-29T15:17:02.000Z","mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"29 juillet 2026","nonces":{"update":"a12db699d4","delete":"90f6209b38","edit":"367d2b05f8"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=26661&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Jacquet - Tourn\u00e9e Foodtruck","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=26656&action=edit","filesizeInBytes":266250,"filesizeHumanReadable":"260 Ko","context":"","height":827,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/07\/Jacquet-03-e1785338239147-150x150.jpg","orientation":"landscape"},"medium":{"height":207,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/07\/Jacquet-03-e1785338239147-300x207.jpg","orientation":"landscape"},"large":{"height":441,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/07\/Jacquet-03-e1785338239147-1024x706.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/07\/Jacquet-03-e1785338239147.jpg","height":827,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"id":26663,"title":"Jacquet-05","filename":"Jacquet-05.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/07\/Jacquet-05.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=26663","alt":"","author":"13","description":"","caption":"","name":"jacquet-05","status":"inherit","uploadedTo":26656,"date":"2026-07-29T15:17:07.000Z","modified":"2026-07-29T15:17:07.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"29 juillet 2026","nonces":{"update":"d23fcb70d5","delete":"fa2c47be7b","edit":"1359184bdd"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=26663&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Jacquet - Tourn\u00e9e Foodtruck","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=26656&action=edit","filesizeInBytes":408400,"filesizeHumanReadable":"399 Ko","context":"","height":750,"width":1000,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/07\/Jacquet-05-150x150.jpg","orientation":"landscape"},"medium":{"height":225,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/07\/Jacquet-05-300x225.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/07\/Jacquet-05.jpg","height":750,"width":1000,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"Activation de marque <br>Roadshow \/ Tourn\u00e9e nationale<br>Dispositif itin\u00e9rant<br>Exp\u00e9rience de marque<br>D\u00e9gustation <br>Innovation produit <br>","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>roadshow food truck pour <mark style="background-color:#D80C45" class="has-inline-color has-white-color">accompagner un lancement produit</mark></strong></h2>
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<p class="wp-block-paragraph">Pour soutenir <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">le lancement de sa nouvelle gamme</mark></strong> de pains burgers « Le Brioché Ultra Moelleux », Jacquet Brossard a confié à STRADA Marketing la conception et le déploiement d’un <strong><a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">roadshow food truck</mark></a></strong>.</p>
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<p class="wp-block-paragraph"><strong>L’enjeu :</strong> transformer <a href="https://strada-marketing.com/cases/andros-be-nuts-lancement-produit-out-store/">ce lancement produit</a> en une expérience de marque gourmande et mémorable — pour <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color"><strong>faire découvrir la nouveauté, favoriser l’essai et créer de la rencontre avec les consommateurs</strong>.</mark></p>
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<p class="wp-block-paragraph">Pour donner vie à cette ambition, nos experts ont imaginé <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">une tournée estivale</mark></strong> autour du tout <strong>premier food truck de la marque</strong>.</p>
<p class="wp-block-paragraph">Déployé sur <strong>16 étapes en France et en Belgique,</strong> ce <strong><a href="https://strada-marketing.com/cases/sodastream-roadshow-estival/">dispositif itinérant</a></strong> associe dégustation, photocall immersif et animations ludiques.</p>
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<p class="wp-block-paragraph">À chaque étape, l’univers de la marque prend vie dans une expérience conviviale et généreuse. <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color"><strong>La dégustation devient un véritable point de contact entre Jacquet et ses consommateurs</strong>.</mark><br>Le roadshow permet ainsi à la marque d’aller directement à leur rencontre et de <strong>transformer la découverte produit en expérience de marque.</strong></p>
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<h2 class="wp-block-heading">Du <strong>roadshow à <mark style="background-color:#D80C45" class="has-inline-color has-white-color">l’activation en magasin</mark></strong></h2>
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<p class="wp-block-paragraph">En complément du roadshow, <strong>Jacquet Brossard a confié à STRADA Marketing <a href="https://strada-marketing.com/metier/animation-commerciale/" type="metier" id="16098"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">le déploiement de son activation en point de vente.</mark></a></strong><br>L’objectif : <strong>prolonger l’expérience de marque en magasin</strong> et soutenir le lancement au plus près de l’acte d’achat.</p>
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<p class="wp-block-paragraph">Nos équipes ont ainsi orchestré le dispositif terrain pour <strong>faire découvrir la gamme, générer de la dégustation et stimuler l’essai produit.</strong><br>STRADA Marketing assure également <strong>le recrutement, la formation et le management des équipes d’animation</strong>. Pour des équipes garantes de l’expérience proposée aux shoppers.</p>
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<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">Pour conclure, cette activation permet à Jacquet de <strong>multiplier les points de contact avec les consommateurs, du roadshow jusqu’au magasin.</strong> Une stratégie complémentaire qui associe <strong>expérience de marque et activation shopper</strong> pour maximiser l’impact du lancement sur le terrain.</mark></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="1333" src="https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-06.jpg" alt="" class="wp-image-26664" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-06.jpg 1000w, https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-06-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-06-768x1024.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="750" src="https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-04.jpg" alt="" class="wp-image-26662" srcset="https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-04.jpg 1000w, https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-04-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-04-768x576.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="1333" src="https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-08.jpg" alt="" class="wp-image-26671" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-08.jpg 1000w, https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-08-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-08-768x1024.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /><figcaption class="wp-element-caption">SAMSUNG CSC</figcaption></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1125" height="1500" src="https://strada-marketing.com/wp-content/uploads/2026/08/Jacquet-07.jpg" alt="" class="wp-image-26819" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/08/Jacquet-07.jpg 1125w, https://strada-marketing.com/wp-content/uploads/2026/08/Jacquet-07-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2026/08/Jacquet-07-768x1024.jpg 768w" sizes="auto, (max-width: 1125px) 100vw, 1125px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-01.jpg" alt="" class="wp-image-26659" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-01.jpg 1200w, https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-01-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-01-1024x768.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2026/07/Jacquet-01-768x576.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1581" height="2109" src="https://strada-marketing.com/wp-content/uploads/2026/08/Jacquet-08.jpeg" alt="" class="wp-image-26814" srcset="https://strada-marketing.com/wp-content/uploads/2026/08/Jacquet-08.jpeg 1581w, https://strada-marketing.com/wp-content/uploads/2026/08/Jacquet-08-225x300.jpeg 225w, https://strada-marketing.com/wp-content/uploads/2026/08/Jacquet-08-768x1024.jpeg 768w, https://strada-marketing.com/wp-content/uploads/2026/08/Jacquet-08-1151x1536.jpeg 1151w, https://strada-marketing.com/wp-content/uploads/2026/08/Jacquet-08-1535x2048.jpeg 1535w" sizes="auto, (max-width: 1581px) 100vw, 1581px" /></figure>
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<p class="wp-block-paragraph"></p>
<p>The post <a href="https://strada-marketing.com/cases/jacquet-roadshow-foodtruck/">Jacquet – Tournée Foodtruck</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>BONDUELLE – Pop up BONBONBON</title>
<link>https://strada-marketing.com/cases/bonduelle-pop-up-bonbonbon/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Fri, 10 Apr 2026 13:27:45 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=25599</guid>
<description><![CDATA[<p>Un format d'activation hybride qui mixe street-food, retail et expérimentation, pensé comme un véritable territoire d’expression de marque.</p>
<p>The post <a href="https://strada-marketing.com/cases/bonduelle-pop-up-bonbonbon/">BONDUELLE – Pop up BONBONBON</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Bonduelle","project":"Projet LIVE","image":{"uploading":false,"date":1777023650000,"filename":"Brand_logo_Bonduelle_5-scaled.png","menuOrder":0,"uploadedTo":25599,"type":"image","subtype":"png","id":25601,"title":"Brand_logo_Bonduelle_(5)","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Brand_logo_Bonduelle_5-scaled.png","link":"https:\/\/strada-marketing.com\/?attachment_id=25601","alt":"","author":"13","description":"","caption":"","name":"brand_logo_bonduelle_5","status":"inherit","modified":1777023650000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"24 avril 2026","nonces":{"update":"ab9dfbbefd","delete":"282828d252","edit":"666c227da2"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25601&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"BONDUELLE - Pop up BONBONBON","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25599&action=edit","filesizeInBytes":129674,"filesizeHumanReadable":"127 Ko","context":"","originalImageURL":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Brand_logo_Bonduelle_5.png","originalImageName":"Brand_logo_Bonduelle_5.png","height":1151,"width":2560,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Brand_logo_Bonduelle_5-150x150.png","orientation":"landscape"},"medium":{"height":135,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Brand_logo_Bonduelle_5-300x135.png","orientation":"landscape"},"large":{"height":288,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Brand_logo_Bonduelle_5-1024x460.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Brand_logo_Bonduelle_5-scaled.png","height":1151,"width":2560,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Transposer le concept store BONBONBON de Villeneuve-d\u2019Ascq \u2014 v\u00e9ritable restaurant-boutique hybride \u2014 au c\u0153ur de Paris, pour toucher une audience \u00e9largie et amplifier l\u2019impact de marque","paragraph2":"D\u00e9ployer un format d'activation hybride qui mixe street-food, retail et exp\u00e9rimentation, pens\u00e9 comme un v\u00e9ritable territoire d\u2019expression de marque.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":25609,"title":"Bonduelle-06","filename":"Bonduelle-06.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Bonduelle-06.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=25609","alt":"","author":"13","description":"","caption":"","name":"bonduelle-06","status":"inherit","uploadedTo":25599,"date":"2026-04-24T10:25:04.000Z","modified":"2026-04-24T10:25:04.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"24 avril 2026","nonces":{"update":"6a44648d6d","delete":"cd6eae14cb","edit":"8ce39dc45b"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25609&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"BONDUELLE - Pop up BONBONBON","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25599&action=edit","filesizeInBytes":638887,"filesizeHumanReadable":"624 Ko","context":"","height":1442,"width":2445,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Bonduelle-06-150x150.jpg","orientation":"landscape"},"medium":{"height":177,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Bonduelle-06-300x177.jpg","orientation":"landscape"},"large":{"height":378,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Bonduelle-06-1024x604.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Bonduelle-06.jpg","height":1442,"width":2445,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"id":25606,"title":"Bonduelle-07","filename":"Bonduelle-07-e1780306384841.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Bonduelle-07-e1780306384841.jpg","link":"https:\/\/strada-marketing.com\/cases\/bonduelle-pop-up-bonbonbon\/bonduelle-07\/","alt":"","author":"13","description":"","caption":"","name":"bonduelle-07","status":"inherit","uploadedTo":25599,"date":"2026-04-24T10:24:17.000Z","modified":"2026-04-24T10:24:17.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"24 avril 2026","nonces":{"update":"0f451cf351","delete":"c7340ed128","edit":"74ffe5781a"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25606&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"BONDUELLE - Pop up BONBONBON","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25599&action=edit","filesizeInBytes":539034,"filesizeHumanReadable":"526 Ko","context":"","height":1280,"width":1960,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Bonduelle-07-e1780306384841-150x150.jpg","orientation":"landscape"},"medium":{"height":196,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Bonduelle-07-e1780306384841-300x196.jpg","orientation":"landscape"},"large":{"height":418,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Bonduelle-07-e1780306384841-1024x669.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/04\/Bonduelle-07-e1780306384841.jpg","height":1280,"width":1960,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"\u00c9v\u00e9nementiel de marque<br>Pop-up store<br>Test produit<br>D\u00e9gustation<br>Dispositif immersif<br><br>","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>pop-up store pensé comme un <mark style="background-color:#309C53" class="has-inline-color has-white-color">territoire d’expression de marque</mark></strong></h2>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Notre agence de marketing opérationnel accompagne <a href="https://www.bonduelle.com/fr/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">Bonduelle</mark></a> dans la <a href="https://strada-marketing.com/metier/pop-up-store/" type="metier" id="16144">conception et le déploiement du pop-up store BONBONBON</a>, un restaurant éphémère de marque installé en plein centre de Paris.<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
<p class="wp-block-paragraph">Ce concept inédit, <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">à la croisée du pop-up store retail et du restaurant expérientiel</mark></strong>, transforme la perception du végétal à travers une <strong>expérience de marque immersive, engageante et différenciante.</strong></p>
<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
<p class="wp-block-paragraph">L’<strong><a href="https://strada-marketing.com/metier/brand-activation/" type="metier" id="15813">univers créatif</a></strong> repose sur une <strong>direction artistique forte</strong> imaginé par l’agence DD : </p>
<ul class="wp-block-list">
<li>esthétique pop, colorée et contemporaine </li>
<li>rupture avec les codes traditionnels du végétal </li>
<li>positionnement plus urbain, moderne et désirable</li>
</ul>
<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
<p class="wp-block-paragraph"><strong>Le design du pop-up store structure l’<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">expérience consommateur</mark>.</strong> Chaque espace est optimisé pour :</p>
<ul class="wp-block-list">
<li>renforcer l’immersion dans l’univers de marque</li>
<li>guider les flux visiteurs</li>
<li>valoriser les produits Bonduelle</li>
</ul>
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</div>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Une <strong>activation de marque au service de <mark style="background-color:#309C53" class="has-inline-color has-white-color">l’expérience client</mark></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Avec ce dispositif, Bonduelle franchit <strong>un cap stratégique : aller à la rencontre directe des consommateurs, en incarnant sa vision du végétal dans un lieu immersif et expérientiel.</strong></p>
<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
<p class="wp-block-paragraph">L’expérience s’articule autour de plusieurs activations clés :</p>
<p class="wp-block-paragraph"></p>
<p class="wp-block-paragraph"><strong>Une offre food expérientielle</strong></p>
<ul class="wp-block-list">
<li>recettes végétales créatives</li>
<li>consommation sur place ou à emporter</li>
<li>transformation du produit en expérience directe</li>
</ul>
<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
<p class="wp-block-paragraph"><strong>Un espace boutique intégré</strong></p>
<ul class="wp-block-list">
<li>mise en avant des innovations produits </li>
<li>parcours d’achat fluide et rapide</li>
</ul>
<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
<p class="wp-block-paragraph"><strong>Une stratégie globale d’activation de marque avec des temps forts générateurs de trafic et de visibilité :</strong></p>
<ul class="wp-block-list">
<li>animations culinaires (tacos)</li>
<li>campagnes d’influence pour étendre la portée digitale</li>
<li>soirées RP pour renforcer la désirabilité et le réseau</li>
</ul>
<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
<p class="wp-block-paragraph">Ainsi, le pop-up store BONBONBON dépasse le simple cadre retail pour devenir un <a href="https://strada-marketing.com/cases/kitchen-aid-pop-up-store/" type="cases" id="24837"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">véritable lieu de vie et d’événementiel de marque.</mark></a></p>
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<p class="wp-block-paragraph"><strong>Pour conclure, le pop-up store BONBONBON by Bonduelle devient ainsi un point de contact stratégique, où usage produit, storytelling et expérience immersive convergent.</strong> Chez STRADA Marketing, nous en sommes convaincus : aujourd’hui, la préférence de marque se construit dans l’expérience vécue !</p>
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<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="1350" src="https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-marque-bonduelle.png" alt="" class="wp-image-25641" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-marque-bonduelle.png 1080w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-marque-bonduelle-240x300.png 240w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-marque-bonduelle-819x1024.png 819w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-marque-bonduelle-768x960.png 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="1350" src="https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-paris.png" alt="" class="wp-image-25648" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-paris.png 1080w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-paris-240x300.png 240w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-paris-819x1024.png 819w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-paris-768x960.png 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption class="wp-element-caption">SAMSUNG CSC</figcaption></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="1350" src="https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-influence-marque.png" alt="" class="wp-image-25642" srcset="https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-influence-marque.png 1080w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-influence-marque-240x300.png 240w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-influence-marque-819x1024.png 819w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-influence-marque-768x960.png 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="1350" src="https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-restaurant-marque.png" alt="" class="wp-image-25645" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-restaurant-marque.png 1080w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-restaurant-marque-240x300.png 240w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-restaurant-marque-819x1024.png 819w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-restaurant-marque-768x960.png 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="961" src="https://strada-marketing.com/wp-content/uploads/2026/04/IMG_4190.jpg" alt="" class="wp-image-25613" srcset="https://strada-marketing.com/wp-content/uploads/2026/04/IMG_4190.jpg 900w, https://strada-marketing.com/wp-content/uploads/2026/04/IMG_4190-281x300.jpg 281w, https://strada-marketing.com/wp-content/uploads/2026/04/IMG_4190-768x820.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="1350" src="https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-experience-marque.png" alt="" class="wp-image-25644" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-experience-marque.png 1080w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-experience-marque-240x300.png 240w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-experience-marque-819x1024.png 819w, https://strada-marketing.com/wp-content/uploads/2026/04/pop-up-store-experience-marque-768x960.png 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure>
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<p class="wp-block-paragraph"></p>
<p>The post <a href="https://strada-marketing.com/cases/bonduelle-pop-up-bonbonbon/">BONDUELLE – Pop up BONBONBON</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>PETITS FILOUS TUBS – Tournée hiver</title>
<link>https://strada-marketing.com/cases/petits-filous-tubs-tournee-station-2026/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Sun, 29 Mar 2026 10:34:43 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=25762</guid>
<description><![CDATA[<p>Une campagne de distribution de produits pour aller à la rencontre des familles dans un environnement fortement affinitaire.</p>
<p>The post <a href="https://strada-marketing.com/cases/petits-filous-tubs-tournee-station-2026/">PETITS FILOUS TUBS – Tournée hiver</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Petits Filous (Yoplait)","project":"Projet LIVE","image":{"uploading":false,"date":1778659167000,"filename":"petits-filous-logo-1024x1024-1.png","menuOrder":0,"uploadedTo":25762,"type":"image","subtype":"png","id":25764,"title":"petits-filous-logo-1024x1024","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/petits-filous-logo-1024x1024-1.png","link":"https:\/\/strada-marketing.com\/?attachment_id=25764","alt":"","author":"13","description":"","caption":"","name":"petits-filous-logo-1024x1024","status":"inherit","modified":1778659167000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"13 mai 2026","nonces":{"update":"af466309b3","delete":"0f1585f6f3","edit":"c9e436cb36"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25764&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"PETIT FILOU TUBS - Tourn\u00e9e hiver","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25762&action=edit","filesizeInBytes":45093,"filesizeHumanReadable":"44 Ko","context":"","height":278,"width":278,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/petits-filous-logo-1024x1024-1-150x150.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/petits-filous-logo-1024x1024-1.png","height":278,"width":278,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"D\u00e9velopper la notori\u00e9t\u00e9 de la gamme Tub's et favoriser l'essai produit aupr\u00e8s d'une cible familiale.","paragraph2":"D\u00e9ployer une campagne de distribution de produits au c\u0153ur des stations de ski pour aller \u00e0 la rencontre des familles dans un environnement fortement affinitaire.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":25788,"title":"Petit-Filou-05","filename":"Petit-Filou-05-e1779093061531.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/Petit-Filou-05-e1779093061531.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=25788","alt":"Tourn\u00e9e Petits Filou hiver","author":"13","description":"","caption":"","name":"petit-filou-05","status":"inherit","uploadedTo":25762,"date":"2026-05-18T08:28:43.000Z","modified":"2026-05-18T08:28:43.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"18 mai 2026","nonces":{"update":"488d610037","delete":"65cd269eda","edit":"d885419ab4"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25788&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"PETITS FILOUS TUBS - Tourn\u00e9e hiver","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25762&action=edit","filesizeInBytes":690456,"filesizeHumanReadable":"674 Ko","context":"","height":1200,"width":1599,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/Petit-Filou-05-e1779093061531-150x150.jpg","orientation":"landscape"},"medium":{"height":225,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/Petit-Filou-05-e1779093061531-300x225.jpg","orientation":"landscape"},"large":{"height":480,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/Petit-Filou-05-e1779093061531-1024x768.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/Petit-Filou-05-e1779093061531.jpg","height":1200,"width":1599,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"id":25786,"title":"Petit-Filou-03","filename":"Petit-Filou-03.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/Petit-Filou-03.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=25786","alt":"Tourn\u00e9e Petits Filou hiver en station de ski","author":"13","description":"","caption":"","name":"petit-filou-03","status":"inherit","uploadedTo":25762,"date":"2026-05-18T08:28:40.000Z","modified":"2026-05-18T08:28:40.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"18 mai 2026","nonces":{"update":"a5a4d0270c","delete":"cb5b8a50ab","edit":"368362b7d1"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25786&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"PETITS FILOUS TUBS - Tourn\u00e9e hiver","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=25762&action=edit","filesizeInBytes":143075,"filesizeHumanReadable":"140 Ko","context":"","height":600,"width":900,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/Petit-Filou-03-150x150.jpg","orientation":"landscape"},"medium":{"height":200,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/Petit-Filou-03-300x200.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2026\/05\/Petit-Filou-03.jpg","height":600,"width":900,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"\u00c9v\u00e9nementiel de marque<br>Sampling produit \/ Distribution d'\u00e9chantillons<br>Animation en station de ski<br>Tourn\u00e9e hivernale \u00e9v\u00e9nementielle<br>Activation marketing terrain<br>Marketing exp\u00e9rientiel<br><br>","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Une <strong>campagne de distribution produit </strong><br><strong><mark style="background-color:#F68500" class="has-inline-color has-white-color">en station de ski</mark></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Pour renforcer la notoriété de sa gamme Tub’s, Petit Filou a fait appel à <strong>notre expertise en événementiel de marque afin de </strong><a href="https://strada-marketing.com/cases/andros-be-nuts-lancement-produit-out-store/" type="cases" id="12458"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color">concevoir une activation terrain au plus près de sa cible familiale.</mark></a><br>Notre mission : investir les stations de ski à l’occasion de la tournée Gulli. Un rendez-vous familial incontournable offrant <strong>un environnement particulièrement affinitaire pour la marque.</strong></p>
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<p class="wp-block-paragraph">Pour cette <strong><a href="https://strada-marketing.com/cases/bioderma-street-marketing/" type="cases" id="13139">campagne de sampling produit</a>,</strong> notre agence a déployé un dispositif mobile <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color">au cœur des flux, entre le front de neige et le village Gulli.</mark></strong></p>
<p class="wp-block-paragraph">Un <strong>emplacement stratégique</strong> permettant de maximiser la visibilité de l’activation et de multiplier les interactions.</p>
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<p class="wp-block-paragraph">Le dispositif s’articulait autour de :</p>
<ul class="wp-block-list">
<li>Un <strong>push cart brandé et réfrigéré</strong>, dédié à la distribution des produits.</li>
<li>Une <strong>distribution massive d’échantillons</strong> auprès des familles et enfants.</li>
<li>Une prise de parole <strong>intégrée à l’univers familial de la tournée Gulli.</strong></li>
</ul>
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<p class="wp-block-paragraph">Grâce à cette présence terrain au cœur des stations de ski, Petit Filou a <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color"><a href="https://strada-marketing.com/cases/mustela-evenement-de-marque-festival/" type="cases" id="22227">transformé un moment de loisirs en véritable expérience de marque</a>.</mark></strong><br></p>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="PETITS FILOUS TUBS - Roadshow hiver" width="640" height="360" src="https://www.youtube.com/embed/Ze5ZDRnEBqE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
</div>
</div>
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<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
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<h2 class="wp-block-heading">Une <strong>tournée hivernale conçue pour <mark style="background-color:#F68500" class="has-inline-color has-white-color">engager les familles</mark></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Au-delà de la distribution d’échantillons, l’activation intégrait plusieurs <strong>mécaniques destinées à </strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color"><a href="https://strada-marketing.com/cases/materne-pom-potes-a-la-fraiche/" type="cases" id="25576">renforcer l’engagement des familles et à créer des interactions mémorables avec la marque</a>.</mark></p>
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<p class="wp-block-paragraph">Une <strong>chorégraphie de <a href="https://strada-marketing.com/cases/florette-foodtruck-sia/" type="cases" id="25751">mascottes</a></strong> Petit Filou animait régulièrement le village. L’objectif étant d’attirer naturellement les visiteurs et générer de la visibilité autour du dispositif. En parallèle, le push cart assurait une <strong><a href="https://strada-marketing.com/cases/nina-ricci-street-marketing/" type="cases" id="21494">distribution continue des produits</a></strong> Tub’s.</p>
<p class="wp-block-paragraph">Enfin, des flyers intégrant une <strong>mécanique digitale</strong> étaient également distribués. L’occasion de prolonger l’expérience et de maintenir le lien avec les familles après l’événement.</p>
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<p class="wp-block-paragraph">Cette combinaison d’animations et de sampling produit a permis de maximiser l’impact de l’opération tout au long de la tournée.</p>
<p class="wp-block-paragraph"><br><strong>Pour conclure, les stations de ski ont offert un terrain d’expression idéal pour la marque. Petit Filou a ainsi renforcé sa proximité avec les consommateurs et valorisé sa gamme Tub’s.</strong></p>
</div>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="675" src="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-02.jpg" alt="Tournée Petits Filou hiver" class="wp-image-25785" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-02.jpg 900w, https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-02-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-02-768x576.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="595" src="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-07.jpg" alt="Mascottes Petits Filou " class="wp-image-25790" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-07.jpg 900w, https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-07-300x198.jpg 300w, https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-07-768x508.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /><figcaption class="wp-element-caption">SAMSUNG CSC</figcaption></figure>
<figure class="wp-block-image size-full"><img decoding="async" src="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-09.jpg" alt="Tournée Gulli Petits Filou hiver" class="wp-image-25792"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="594" src="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-08.jpg" alt="Échantillonnage Petits Filou station de ski" class="wp-image-25791" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-08.jpg 900w, https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-08-300x198.jpg 300w, https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-08-768x507.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="600" src="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-04.jpg" alt="Roadshow hivernale en montagne Petits Filous" class="wp-image-25787" srcset="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-04.jpg 900w, https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-04-300x200.jpg 300w, https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-04-768x512.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-06.jpg" alt="Campagne de sampling Petits Filous hiver" class="wp-image-25789" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-06.jpg 900w, https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-06-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2026/05/Petit-Filou-06-768x1024.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/petits-filous-tubs-tournee-station-2026/">PETITS FILOUS TUBS – Tournée hiver</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>BARILLA – Basilic Bar</title>
<link>https://strada-marketing.com/cases/barilla-basilic-bar/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Fri, 31 Oct 2025 09:45:00 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=24575</guid>
<description><![CDATA[<p>Une campagne marketing 360°, en street marketing et en magasin, pour faire vivre toute l’onctuosité et la richesse des pestis Barilla.</p>
<p>The post <a href="https://strada-marketing.com/cases/barilla-basilic-bar/">BARILLA – Basilic Bar</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Barilla","project":"Projet LIVE et SHOPPER","image":{"id":12065,"title":"barilla","filename":"barilla.png","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/11\/barilla.png","link":"https:\/\/strada-marketing.com\/cases\/evenement-out-store-barilla\/barilla-2\/","alt":"","author":"13","description":"","caption":"","name":"barilla-2","status":"inherit","uploadedTo":12064,"date":"2023-11-09T09:48:43.000Z","modified":"2023-11-09T09:48:43.000Z","menuOrder":0,"mime":"image\/png","type":"image","subtype":"png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"9 novembre 2023","nonces":{"update":"0027713e4c","delete":"0868f447c6","edit":"802ac1b9f1"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=12065&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Pesto Barilla Paris","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=12064&action=edit","filesizeInBytes":37157,"filesizeHumanReadable":"36 Ko","context":"","height":114,"width":300,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/11\/barilla.png","height":114,"width":300,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Faire red\u00e9couvrir la gamme de pestis Barilla en r\u00e9v\u00e9lant toute la richesse de ses saveurs et de ses usages.","paragraph2":"D\u00e9ployer une tourn\u00e9e \u00e9v\u00e9nementielle avec le Basilic Bar : un concept in\u00e9dit prenant la forme d\u2019un foodcourt exp\u00e9rientiel pour transporter les consommateurs en Italie.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>événement de marque <mark style="background-color:#309C53" class="has-inline-color has-white-color">immersif et grand public</mark></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Pour faire vivre toute l’onctuosité et la richesse des pestis Barilla, nos <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">experts en événementiel de marque</mark></a> ont imaginé un concept inédit : <strong>le Basilic Bar</strong>. Un <strong>dispositif expérientiel XXL</strong>, alliant <strong>dégustation et partage</strong>, déployé au cœur de trois grandes villes françaises.</p>
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<p class="wp-block-paragraph">Sur place, nous avons transformé l’activation en voyage gastronomique autour d’un <strong><a href="https://strada-marketing.com/portfolio-experience-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">foodcourt expérientiel</mark></a></strong>. </p>
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<p class="wp-block-paragraph">Au menu, <strong>trois kiosques complémentaires pour une immersion totale :</strong></p>
<ul class="wp-block-list">
<li><a href="https://strada-marketing.com/cases/skyryoplait-roadshow-sampling/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">Un kiosque de dégustation</mark></a> gourmande pour savourer la diversité des pestis Barilla,</li>
<li><a href="https://strada-marketing.com/cases/garnier-evenement-de-marque-festival/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">Un photobooth immersif</mark></a> pour capturer la dolce vita à l’italienne,</li>
<li><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">Un show culinaire live animé par un chef,</mark></strong> sublimant les pestis à travers des recettes créatives minute.</li>
</ul>
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<p class="wp-block-paragraph">Et parce qu’en Italie, <strong>convivialité rime avec partage</strong>, une terrasse accueillante invitait les visiteurs à échanger, déguster et prolonger l’expérience.</p>
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<p class="wp-block-paragraph">L’objectif : démontrer la <strong>diversité d’usages des pestis Barilla</strong> tout en créant une <strong>connexion émotionnelle forte</strong> entre la marque et ses consommateurs. <strong><a href="https://strada-marketing.com/cases/evenement-out-store-barilla/">Une expérience sensorielle qui a transporté les visiteurs au cœur de l’Italie.</a></strong></p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Le <strong>Piaggo : <mark style="background-color:#309C53" class="has-inline-color has-white-color">une expérience mobile</mark></strong> </h2>
<h2 class="wp-block-heading"><strong>en cœur de villes</strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Véritable ambassadeur de la tournée, <strong><a href="https://strada-marketing.com/cases/tournee-parisienne-planted/">le Piaggio aux couleurs de l’Italie</a></strong> a sillonné <strong>les centres-villes</strong> et l<strong>es drives des grandes surfaces alimentaires</strong> pour aller à la rencontre directe des consommateurs.</p>
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<p class="wp-block-paragraph">Cette <strong>activation mobile</strong> a offert une <strong>expérience sensorielle complète et conviviale</strong> :</p>
<ul class="wp-block-list">
<li><strong><a href="https://strada-marketing.com/cases/marie-morin-degustation-produits-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">dégustations gourmandes</mark></a></strong> pour éveiller les papilles,</li>
<li><strong><a href="https://strada-marketing.com/cases/nina-ricci-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">distribution d’échantillons</mark></a></strong> pour prolonger la découverte à la maison,</li>
<li><strong><a href="https://strada-marketing.com/cases/bioderma-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">jeux-concours exclusifs</mark></a></strong> pour engager et fidéliser le public.</li>
</ul>
<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
<p class="wp-block-paragraph"><a href="https://strada-marketing.com/triporteur-publicitaire-en-centre-ville/">Une approche itinérante et surprenante</a> qui a su créer l’événement en plein cœur des zones urbaines, générer du trafic en point de vente et renforcer la proximité entre Barilla et le grand public.</p>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#309C53" class="has-inline-color has-white-color">activation en magasin</mark> pour prolonger l’expérience</strong></h2>
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<p class="wp-block-paragraph">En parallèle de la tournée, <strong>l’événement de marque Basilic Bar</strong> s’est invité <strong>en point de vente</strong> pour offrir aux consommateurs une <strong>expérience tout aussi immersive</strong>.</p>
<p class="wp-block-paragraph">Dans les enseignes de grande distribution, Barilla a déployé un <a href="https://strada-marketing.com/metier/shopper/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">dispositif d’activation à forte visibilité</mark></a>, combinant <strong>théâtralisations PLV</strong> et <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color"><strong><strong><a href="https://strada-marketing.com/metier/animation-commerciale/">animations en rayon</a></strong></strong>.</mark> Les clients pouvaient ainsi (re)découvrir la richesse de la gamme au plus près de l’acte d’achat.</p>
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<p class="wp-block-paragraph">Ce <strong>touchpoint stratégique</strong> a permis de :</p>
<ul class="wp-block-list">
<li>renforcer la <strong>présence de la marque sur le lieu d’achat</strong>,</li>
</ul>
<ul class="wp-block-list">
<li><strong>stimuler l’achat immédiat</strong>,</li>
</ul>
<ul class="wp-block-list">
<li>et <strong>valoriser la diversité d’usages</strong> des pestis Barilla.</li>
</ul>
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<p class="wp-block-paragraph">En associant mise en avant produit et expérience gustative, nous avons su <strong>transformer le linéaire en espace de découverte culinaire</strong>. <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-green-color">Prolongeant ainsi la promesse conviviale et authentique du Basilic Bar jusque dans les points de vente.</mark></strong></p>
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<p class="wp-block-paragraph"><strong>Résultat : une activation agile, conviviale et résolument dans l’air du temps. Elle s’inscrit au cœur d’une campagne marketing 360°, du street marketing au magasin, faisant du Basilic Bar une tournée aussi visible que mémorable.</strong></p>
<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">.</mark></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="659" src="https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-05.jpg" alt="" class="wp-image-24625" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-05.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-05-300x220.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-05-768x562.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="659" src="https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-03.jpg" alt="" class="wp-image-24623" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-03.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-03-300x220.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-03-768x562.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1280" height="1919" src="https://strada-marketing.com/wp-content/uploads/2025/10/1760043152176.jpeg" alt="" class="wp-image-24787" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/1760043152176.jpeg 1280w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043152176-200x300.jpeg 200w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043152176-683x1024.jpeg 683w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043152176-768x1151.jpeg 768w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043152176-1025x1536.jpeg 1025w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1280" height="1920" src="https://strada-marketing.com/wp-content/uploads/2025/10/1760043151177.jpeg" alt="" class="wp-image-24786" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/1760043151177.jpeg 1280w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043151177-200x300.jpeg 200w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043151177-683x1024.jpeg 683w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043151177-768x1152.jpeg 768w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043151177-1024x1536.jpeg 1024w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="1080" src="https://strada-marketing.com/wp-content/uploads/2025/10/1760043152431.jpeg" alt="" class="wp-image-24788" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/1760043152431.jpeg 1080w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043152431-300x300.jpeg 300w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043152431-1024x1024.jpeg 1024w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043152431-150x150.jpeg 150w, https://strada-marketing.com/wp-content/uploads/2025/10/1760043152431-768x768.jpeg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1163" src="https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-06-e1761903044937.jpg" alt="" class="wp-image-24626" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-06-e1761903044937.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-06-e1761903044937-232x300.jpg 232w, https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-06-e1761903044937-792x1024.jpg 792w, https://strada-marketing.com/wp-content/uploads/2025/10/Basilic-Bar-06-e1761903044937-768x992.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/barilla-basilic-bar/">BARILLA – Basilic Bar</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>RABANNE – Truck Sephora</title>
<link>https://strada-marketing.com/cases/rabanne-truck-sephora/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Mon, 27 Oct 2025 13:37:10 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=24545</guid>
<description><![CDATA[<p>Un événement de marque à bord d'un camion podium immersif et expérientiel, conçu pour inviter les consommateurs à vivre la fragrance autant qu’à la découvrir.</p>
<p>The post <a href="https://strada-marketing.com/cases/rabanne-truck-sephora/">RABANNE – Truck Sephora</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Rabanne ( PUIG)","project":"Projet LIVE","image":{"id":18873,"title":"rabanne_logo.png","filename":"rabanne_logo.png-scaled-e1761564845529.webp","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/rabanne_logo.png-scaled-e1761564845529.webp","link":"https:\/\/strada-marketing.com\/cases\/evenement-en-centre-commercial-rabanne\/rabanne_logo-png\/","alt":"","author":"13","description":"","caption":"","name":"rabanne_logo-png","status":"inherit","uploadedTo":18472,"date":"2024-10-03T15:20:25.000Z","modified":"2024-10-03T15:20:25.000Z","menuOrder":0,"mime":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"3 octobre 2024","nonces":{"update":"147d9d4c8b","delete":"a10029619d","edit":"8591e7dfa3"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=18873&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Rabanne","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=18472&action=edit","filesizeInBytes":19048,"filesizeHumanReadable":"19 Ko","context":"","originalImageURL":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/rabanne_logo.png.webp","originalImageName":"rabanne_logo.png.webp","height":367,"width":1604,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/rabanne_logo.png-scaled-e1761564845529-150x150.webp","orientation":"landscape"},"medium":{"height":69,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/rabanne_logo.png-scaled-e1761564845529-300x69.webp","orientation":"landscape"},"large":{"height":146,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/rabanne_logo.png-scaled-e1761564845529-1024x234.webp","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/rabanne_logo.png-scaled-e1761564845529.webp","height":367,"width":1604,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Faire d\u00e9couvrir la fragrance \"Million Gold For Her\" de Rabanne et plonger le public dans son univers singulier.","paragraph2":"D\u00e9ployer un camion podium immersif et exp\u00e9rientiel, con\u00e7u pour surprendre les consommateurs dans leur quotidien et les inviter \u00e0 vivre la fragrance autant qu\u2019\u00e0 la d\u00e9couvrir.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"uploading":false,"date":"2025-10-24T13:16:22.000Z","filename":"Rabanne-truck-01-e1761311799399.jpg","menuOrder":0,"uploadedTo":24545,"type":"image","subtype":"jpeg","alt":"lancement fragrance Million Gold For Her rabanne","title":"Rabanne-truck-01","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/10\/Rabanne-truck-01-e1761311799399.jpg","id":24549,"link":"https:\/\/strada-marketing.com\/?attachment_id=24549","author":"13","name":"rabanne-truck-01","status":"inherit","modified":"2025-10-24T13:16:22.000Z","mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"24 octobre 2025","nonces":{"update":"854c8fe96e","delete":"b3268aaa84","edit":"c9729b78eb"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=24549&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"RABANNE - Truck Sephora","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=24545&action=edit","filesizeInBytes":167497,"filesizeHumanReadable":"164 Ko","context":"","height":848,"width":1198,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/10\/Rabanne-truck-01-e1761311799399-150x150.jpg","orientation":"landscape"},"medium":{"height":212,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/10\/Rabanne-truck-01-e1761311799399-300x212.jpg","orientation":"landscape"},"large":{"height":453,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/10\/Rabanne-truck-01-e1761311799399-1024x725.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/10\/Rabanne-truck-01-e1761311799399.jpg","height":848,"width":1198,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"uploading":false,"date":"2025-10-24T13:16:26.000Z","filename":"Rabanne-truck-03.jpg","menuOrder":0,"uploadedTo":24545,"type":"image","subtype":"jpeg","alt":"\u00e9v\u00e9nement de marque Rabanne","title":"Rabanne-truck-03","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/10\/Rabanne-truck-03.jpg","id":24551,"link":"https:\/\/strada-marketing.com\/?attachment_id=24551","author":"13","name":"rabanne-truck-03","status":"inherit","modified":"2025-10-24T13:16:26.000Z","mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"24 octobre 2025","nonces":{"update":"f42d309296","delete":"ab28165c29","edit":"78cec2443e"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=24551&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"RABANNE - Truck Sephora","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=24545&action=edit","filesizeInBytes":241631,"filesizeHumanReadable":"236 Ko","context":"","height":842,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/10\/Rabanne-truck-03-150x150.jpg","orientation":"landscape"},"medium":{"height":211,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/10\/Rabanne-truck-03-300x211.jpg","orientation":"landscape"},"large":{"height":449,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/10\/Rabanne-truck-03-1024x719.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/10\/Rabanne-truck-03.jpg","height":842,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"\u00c9v\u00e9nementiel de marque<br>Exp\u00e9rience client<br>Dispositif de marque ultra-visible<br>Truck \u00e9v\u00e9nementiel<br>M\u00e9canique drive-to-store","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>événement de marque</strong> à bord d’un <strong><mark style="background-color:#FFDC00" class="has-inline-color has-white-color">camion-podium</mark></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">À l’occasion du lancement du parfum <strong>Million Gold For Her</strong>, nos experts en <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">experts en événementiel de marque</mark></a> ont vu les choses en grand avec <strong>un événement de marque résolument immersif. </strong></p>
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<p class="wp-block-paragraph"><strong>Au coeur du <a href="https://strada-marketing.com/cases/sodastream-evenement-de-marque/">parvis de la Défense</a>,</strong> impossible de passer à côté du <strong>camion-podium doré</strong>. Un dispositif événementiel à la hauteur de son univers : <strong>spectaculaire et lumineux</strong>, vibrant au rythme de la fragrance.</p>
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<p class="wp-block-paragraph">Les passants ont été invités à vivre une <a href="https://strada-marketing.com/cases/nina-ricci-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">expérience sensorielle complète</mark></a> :</p>
<ul class="wp-block-list">
<li><strong><a href="https://strada-marketing.com/cases/campagne-activation-garnier-pimple-patch/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Make-up corner</mark></a></strong> : un maquillage doré par une make-up artist pour un look irrésistible,</li>
<li><strong>Jeu olfactif</strong> et <strong><a href="https://strada-marketing.com/cases/nina-ricci-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">distribution d’échantillons</mark></a></strong> pour découvrir les fragrances homme et femme,</li>
<li><strong><a href="https://strada-marketing.com/operation-street-marketing-photocall-photobooth/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Photocall Polaroid</mark></a></strong> pour immortaliser l’instant,</li>
<li><strong><a href="https://strada-marketing.com/cases/nuxe-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Message à un proche</mark></a></strong> glissé dans une urne Rabanne,</li>
<li><strong>Performance de danseurs de voguing</strong>, véritables ambassadeurs de l’énergie et de l’audace de la marque.</li>
</ul>
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<p class="wp-block-paragraph">Cet <strong><a href="https://strada-marketing.com/metier/evenement-de-marque/">événement urbain et expérientiel</a></strong> a su mêler <strong>beauté, performance et émotion</strong>, incarnant à la perfection <strong>l’esprit libre, affirmé et étincelant</strong> de la marque.</p>
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<iframe loading="lazy" title="RABANNE - Tournée événementiel" width="640" height="360" src="https://www.youtube.com/embed/iPkkk2VwC34?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#FFDC00" class="has-inline-color has-white-color">mécanique drive-to-store</mark> puissante avec Sephora</strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Au-delà de l’expérience sensorielle, <strong>l’événement s’appuyait sur <a href="https://strada-marketing.com/metier/shopper/">une véritable stratégie de création de trafic vers l’enseigne partenaire, Sephora</a></strong>.</p>
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<p class="wp-block-paragraph">Nos experts ont imaginé une <strong>mécanique drive-to-store simple, efficace et mesurable</strong> : des <strong>flyers distribués sur le podium</strong> invitaient les participants à <strong>poursuivre l’expérience en boutique Sephora</strong>, située à quelques mètres seulement.<br>Ce <strong>choix d’emplacement stratégique</strong> favorisait la conversion immédiate, transformant la curiosité en passage à l’acte.</p>
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<p class="wp-block-paragraph">En boutique, <strong>l’achat d’un parfum Rabanne donnait droit à un sac exclusif</strong>, renforçant le sentiment d’appartenance et la valeur perçue de la marque.</p>
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<p class="wp-block-paragraph"><strong>Pour conclure,</strong> STRADA a transformé l’expérience en levier business. <strong>Une activation terrain puissante, soutenue par un partenariat retail stratégique.</strong> Résultat : trafic qualifié, engagement fort et ventes immédiates.</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="619" height="588" src="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-02-e1761572117829.jpg" alt="" class="wp-image-24550" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-02-e1761572117829.jpg 619w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-02-e1761572117829-300x285.jpg 300w" sizes="auto, (max-width: 619px) 100vw, 619px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="534" src="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-09.jpg" alt="événement de marque Rabanne" class="wp-image-24557" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-09.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-09-300x178.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-09-768x456.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="757" height="757" src="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-08-e1761571872989.jpg" alt="" class="wp-image-24556" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-08-e1761571872989.jpg 757w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-08-e1761571872989-300x300.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-08-e1761571872989-150x150.jpg 150w" sizes="auto, (max-width: 757px) 100vw, 757px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="675" src="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-11.jpg" alt="make-up artist Rabanne" class="wp-image-24559" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-11.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-11-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-11-768x576.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="491" src="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-05.jpg" alt="photocall événément de marque Rabanne" class="wp-image-24553" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-05.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-05-300x164.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-05-768x419.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="537" src="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-07.jpg" alt="mécanique drive-to-store sephora" class="wp-image-24555" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-07.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-07-300x179.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/10/Rabanne-truck-07-768x458.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/rabanne-truck-sephora/">RABANNE – Truck Sephora</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>JBL – Tournée festivals</title>
<link>https://strada-marketing.com/cases/jbl-roadshow-festivals/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Thu, 28 Aug 2025 15:30:47 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=23193</guid>
<description><![CDATA[<p>Un roadshow dans 4 festivals emblématiques (We Love Green, Solidays, Fnac Live et Golden Coast) — en activation de la campagne "Sound of Summer.</p>
<p>The post <a href="https://strada-marketing.com/cases/jbl-roadshow-festivals/">JBL – Tournée festivals</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"JBL","project":"Projet LIVE","image":{"uploading":false,"date":"2025-08-05T09:31:06.000Z","filename":"JBL-Logo.png","menuOrder":0,"uploadedTo":23193,"type":"image","subtype":"png","id":23195,"title":"JBL-Logo","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-Logo.png","link":"https:\/\/strada-marketing.com\/?attachment_id=23195","alt":"","author":"13","description":"","caption":"","name":"jbl-logo","status":"inherit","modified":"2025-08-05T09:31:06.000Z","mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"5 ao\u00fbt 2025","nonces":{"update":"a61df0b82d","delete":"469fed7597","edit":"59c57d9fa6"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=23195&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"JBL - tourn\u00e9e festivals","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=23193&action=edit","filesizeInBytes":19314,"filesizeHumanReadable":"19 Ko","context":"","height":2160,"width":3840,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-Logo-150x150.png","orientation":"landscape"},"medium":{"height":169,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-Logo-300x169.png","orientation":"landscape"},"large":{"height":360,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-Logo-1024x576.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-Logo.png","height":2160,"width":3840,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"R\u00e9inventer la prise de parole de JBL en festival pour faire vivre l\u2019h\u00e9ritage \u00e9v\u00e9nementiel de la marque et renforcer son attractivit\u00e9 aupr\u00e8s de la Gen Z.","paragraph2":"D\u00e9ployer un roadshow dans 4 festivals embl\u00e9matiques (We Love Green, Solidays, Fnac Live et Golden Coast) \u2014 en activation de la campagne \"Sound of Summer\", en soutien au lancement produit.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":23202,"title":"JBL-05","filename":"JBL-05.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-05.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=23202","alt":"dispositif de marque en festival afin de prendre la parole","author":"13","description":"","caption":"","name":"jbl-05","status":"inherit","uploadedTo":23193,"date":"2025-08-05T09:51:44.000Z","modified":"2025-08-05T14:27:35.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"5 ao\u00fbt 2025","nonces":{"update":"a582210f06","delete":"fce21e6e6a","edit":"bec599faf2"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=23202&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"JBL - Tourn\u00e9e festivals","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=23193&action=edit","filesizeInBytes":161524,"filesizeHumanReadable":"158 Ko","context":"","height":675,"width":900,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-05-150x150.jpg","orientation":"landscape"},"medium":{"height":225,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-05-300x225.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-05.jpg","height":675,"width":900,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"id":23201,"title":"JBL-04","filename":"JBL-04.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-04.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=23201","alt":"roadshow festival JBL en France","author":"13","description":"","caption":"","name":"jbl-04","status":"inherit","uploadedTo":23193,"date":"2025-08-05T09:51:43.000Z","modified":"2025-08-05T14:25:02.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"5 ao\u00fbt 2025","nonces":{"update":"8996e40dde","delete":"8f3aedb971","edit":"2adf0b1d8a"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=23201&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"JBL - Tourn\u00e9e festivals","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=23193&action=edit","filesizeInBytes":253500,"filesizeHumanReadable":"248 Ko","context":"","height":800,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-04-150x150.jpg","orientation":"landscape"},"medium":{"height":200,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-04-300x200.jpg","orientation":"landscape"},"large":{"height":427,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-04-1024x683.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/08\/JBL-04.jpg","height":800,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"\u00c9v\u00e9nementiel de marque<br>Activation de marque en festival<br>Op\u00e9ration estivale<br>Exp\u00e9rience client<br>Dispositif de marque ultra-visible<br>Roadshow \u00e9v\u00e9nementiel ","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Une <strong>tournée événementielle <mark style="background-color:#F68500" class="has-inline-color has-white-color">qui fait vibrer les festivals</mark></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Cette année, JBL a choisi notre <a href="https://strada-marketing.com/metier/live/">agence d’événementiel de marque</a> pour réinventer sa présence en festivals et s’adresser de manière percutante à la Génération Z.</p>
<p class="wp-block-paragraph">Pour l’occasion, nos experts signent <strong>la JBL Pool Party</strong> : un concept immersif, modulable et évolutif, pensé pour incarner l’univers de la marque tout en s’adaptant à chaque festival. Un concept créatif fort pour <strong>mettre en lumière l’étanchéité des enceintes de la marque.</strong></p>
<p class="wp-block-paragraph">Une activation terrain pensée comme un pilier stratégique de la campagne globale <strong>« Sound of Summer »</strong>.</p>
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<p class="wp-block-paragraph">Déployée sur quatre événements emblématiques – <strong>We Love Green, Solidays, Fnac Live et Golden Coast</strong> – la tournée a permis à JBL de s’imposer avec un dispositif immersif, en soutien du lancement de ses nouveaux produits audio.</p>
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<p class="wp-block-paragraph">Pensé comme une véritable Pool Party, le stand événementiel JBL plongeait les festivaliers dans un univers vibrant et fidèle à l’ADN de la marque. La scénographie festive s’appuyait sur un storytelling émotionnel fort, créant une <strong>connexion immédiate et mémorable avec le public</strong>.</p>
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<iframe loading="lazy" title="JBL - Activation en festival" width="640" height="360" src="https://www.youtube.com/embed/JXjwkgPhM7k?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Un <strong>dispositif événementiel <mark style="background-color:#F68500" class="has-inline-color has-white-color">immersif et évolutif</mark></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">D’un festival à l’autre, la tournée JBL Pool Party a pris de l’ampleur. De nouvelles activations ont enrichi le dispositif initial, <strong>renforçant à chaque étape l’impact et l’attractivité de l’expérience</strong>. L’aventure a débuté à We Love Green, puis s’est déployée progressivement jusqu’au Golden Coast.</p>
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<p class="wp-block-paragraph">Le dispositif événementiel intégrait <a href="https://strada-marketing.com/cases/mustela-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color">plusieurs espaces d’activation</mark></a> pensés pour maximiser l’engagement :</p>
<ul class="wp-block-list">
<li><strong>Zone de test produit</strong> : un blind test immersif permettant de découvrir la technologie de bulle anti-bruit JBL dans des conditions réelles.</li>
<li><strong>Espace chill</strong> : pour profiter d’un moment de détente entre deux concerts.</li>
<li><strong>Borne de jeu interactive</strong> : des challenges ludiques offrant la possibilité de remporter des goodies, renforçant l’aspect divertissant de la tournée.</li>
<li><strong>Photobooth piscine</strong> : conçu pour générer du contenu viral sur les réseaux sociaux.</li>
</ul>
<ul class="wp-block-list">
<li><strong>Taureau mécanique</strong> : exclusif à l’étape de Golden Coast, ajoutant une dimension spectaculaire à l’expérience.</li>
</ul>
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<p class="wp-block-paragraph"><strong>Pour conclure, ce roadshow événementiel en festival a démontré la capacité de JBL à allier branding, expérientiel et proximité.</strong> Elle a confirmé le rôle stratégique des activations dans le lancement de nouveaux produits. Mais aussi, dans la construction d’une image innovante et mémorable.</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="600" src="https://strada-marketing.com/wp-content/uploads/2025/08/JBL-13.jpg" alt="dispositif de marque JBL en festival" class="wp-image-23210" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/08/JBL-13.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-13-300x200.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-13-768x512.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2560" height="1920" src="https://strada-marketing.com/wp-content/uploads/2025/08/03-JBL-1-scaled.jpg" alt="" class="wp-image-23582" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/08/03-JBL-1-scaled.jpg 2560w, https://strada-marketing.com/wp-content/uploads/2025/08/03-JBL-1-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/08/03-JBL-1-1024x768.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/08/03-JBL-1-768x576.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/08/03-JBL-1-1536x1152.jpg 1536w, https://strada-marketing.com/wp-content/uploads/2025/08/03-JBL-1-2048x1536.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="801" height="598" src="https://strada-marketing.com/wp-content/uploads/2025/08/JBL-12-e1756394664408.jpg" alt="dispositif d'événementiel de marque JBL" class="wp-image-23209" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/08/JBL-12-e1756394664408.jpg 801w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-12-e1756394664408-300x224.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-12-e1756394664408-768x573.jpg 768w" sizes="auto, (max-width: 801px) 100vw, 801px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2025/08/JBL-07.jpg" alt="événement de marque en tournée festival" class="wp-image-23204" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/08/JBL-07.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-07-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-07-768x1024.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="768" src="https://strada-marketing.com/wp-content/uploads/2025/08/JBL-04-1-1024x768.jpg" alt="" class="wp-image-23579" srcset="https://strada-marketing.com/wp-content/uploads/2025/08/JBL-04-1-1024x768.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-04-1-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-04-1-768x576.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-04-1-1536x1152.jpg 1536w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-04-1.jpg 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="606" height="483" src="https://strada-marketing.com/wp-content/uploads/2025/08/JBL-taureau-e1760450536876.jpg" alt="tournée événementiel en festival avec un taureau mécanique JBL" class="wp-image-24252" srcset="https://strada-marketing.com/wp-content/uploads/2025/08/JBL-taureau-e1760450536876.jpg 606w, https://strada-marketing.com/wp-content/uploads/2025/08/JBL-taureau-e1760450536876-300x239.jpg 300w" sizes="auto, (max-width: 606px) 100vw, 606px" /></figure>
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<p class="wp-block-paragraph"></p>
<p>The post <a href="https://strada-marketing.com/cases/jbl-roadshow-festivals/">JBL – Tournée festivals</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Nina Ricci – Triporteur street</title>
<link>https://strada-marketing.com/cases/nina-ricci-street-marketing/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Wed, 18 Jun 2025 09:18:31 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=21494</guid>
<description><![CDATA[<p>Une tournée de street marketing à l’occasion du lancement de Nina Rouge Crush.</p>
<p>The post <a href="https://strada-marketing.com/cases/nina-ricci-street-marketing/">Nina Ricci – Triporteur street</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Nina Ricci (PUIG)","project":"Projet LIVE","image":{"uploading":false,"date":1752150557000,"filename":"Nina_Ricci_logo.png","menuOrder":0,"uploadedTo":21494,"type":"image","subtype":"png","id":21496,"title":"Nina_Ricci_logo","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Nina_Ricci_logo.png","link":"https:\/\/strada-marketing.com\/?attachment_id=21496","alt":"","author":"13","description":"","caption":"","name":"nina_ricci_logo","status":"inherit","modified":1752150557000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"10 juillet 2025","nonces":{"update":"1bd92105aa","delete":"4db3f9367a","edit":"5032547050"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21496&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Nina Ricci - Triporteur street","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21494&action=edit","filesizeInBytes":3170,"filesizeHumanReadable":"3 Ko","context":"","height":123,"width":338,"orientation":"landscape","sizes":{"thumbnail":{"height":123,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Nina_Ricci_logo-150x123.png","orientation":"landscape"},"medium":{"height":109,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Nina_Ricci_logo-300x109.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Nina_Ricci_logo.png","height":123,"width":338,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"<br>Accompagner Nina Ricci dans le lancement de sa nouvelle fragrance en concevant une activation terrain visant \u00e0 faire d\u00e9couvrir <em>Nina Rouge Crush<\/em> au grand public.","paragraph2":"<br>D\u00e9ployer une tourn\u00e9e de street marketing sensorielle et gourmande, en ciblant les zones \u00e0 fort trafic situ\u00e9es \u00e0 proximit\u00e9 des boutiques Nocib\u00e9, pour cr\u00e9er du lien entre exp\u00e9rience de marque et acte d\u2019achat.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":21505,"title":"NinaRicci-4","filename":"NinaRicci-4-e1752827415795.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/NinaRicci-4-e1752827415795.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=21505","alt":"","author":"13","description":"","caption":"","name":"ninaricci-4","status":"inherit","uploadedTo":21494,"date":"2025-07-10T12:38:29.000Z","modified":"2025-07-10T12:38:29.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"10 juillet 2025","nonces":{"update":"2c43cc10f8","delete":"5d6e98bfbf","edit":"ab13c22c27"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21505&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Nina Ricci - Triporteur street","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21494&action=edit","filesizeInBytes":68764,"filesizeHumanReadable":"67 Ko","context":"","height":637,"width":900,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/NinaRicci-4-e1752827415795-150x150.jpg","orientation":"landscape"},"medium":{"height":212,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/NinaRicci-4-e1752827415795-300x212.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/NinaRicci-4-e1752827415795.jpg","height":637,"width":900,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"uploading":false,"date":"2025-07-18T08:23:35.000Z","filename":"nina-ricci-operation-street-marketing-e1752827432842.jpg","menuOrder":0,"uploadedTo":21494,"type":"image","subtype":"jpeg","id":22062,"title":"nina-ricci-operation-street-marketing","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/nina-ricci-operation-street-marketing-e1752827432842.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=22062","alt":"","author":"13","description":"","caption":"","name":"nina-ricci-operation-street-marketing-2","status":"inherit","modified":"2025-07-18T08:23:35.000Z","mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"18 juillet 2025","nonces":{"update":"e51c53b698","delete":"38e17b8d2d","edit":"291a864e1e"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=22062&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Nina Ricci - Triporteur street","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21494&action=edit","filesizeInBytes":2717657,"filesizeHumanReadable":"3 Mo","context":"","height":1413,"width":2000,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/nina-ricci-operation-street-marketing-e1752827432842-150x150.jpg","orientation":"landscape"},"medium":{"height":212,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/nina-ricci-operation-street-marketing-e1752827432842-300x212.jpg","orientation":"landscape"},"large":{"height":452,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/nina-ricci-operation-street-marketing-e1752827432842-1024x723.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/nina-ricci-operation-street-marketing-e1752827432842.jpg","height":1413,"width":2000,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"\u00c9v\u00e9nementiel de marque<br>Tourn\u00e9e \u00e9v\u00e9nementielle en street marketing<br>Op\u00e9ration street marketing<br>Distribution d\u2019\u00e9chantillons produits<br>Activation marketing lancement de produit","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">tournée en street marketing</mark> sensorielle et gourmande</strong></h2>
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<p class="wp-block-paragraph"><strong>Pour le lancement de sa nouvelle fragrance</strong>, Nina Ricci a fait appel à l’expertise de notre agence pour concevoir une <a href="https://strada-marketing.com/metier/street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">opération de street marketing à fort impact</mark></a>, pensée pour capter l’attention en éveillant les sens.</p>
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<p class="wp-block-paragraph">Nos <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">experts en événementiel de marque</mark></a> ont orchestré une tournée événementielle dans <strong>trois villes clés à fort trafic</strong> – Paris, Lille et Lyon. </p>
<p class="wp-block-paragraph">Au cœur du dispositif : <a href="https://strada-marketing.com/cases/bioderma-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">un triporteur premium et une scénographie immersive</mark></a><strong> inspirée de l’univers gourmand du parfum.</strong></p>
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<p class="wp-block-paragraph">Nous avons fait le choix d’une <strong><a href="https://strada-marketing.com/portfolio-experience-de-marque/">approche expérientielle forte</a>,</strong> en misant sur la puissance du sensoriel – <strong><a href="https://strada-marketing.com/cases/evenement-out-store-barilla/">olfactif et gustatif</a>.</strong></p>
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<p class="wp-block-paragraph">Tout d’abord, cette activation itinérante proposait aux passants une <a href="https://strada-marketing.com/operation-street-marketing-avec-degustation/">dégustation de dômes chocolat-cerise</a>, clin d’œil gourmand aux notes olfactives de <em>Nina Rouge Crush</em>, pour une immersion multisensorielle.</p>
<p class="wp-block-paragraph">Ensuite, l’expérience se prolongeait par la <strong><a href="https://strada-marketing.com/cases/pampers-distribution-produits-hygiene/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">distribution d’échantillons produits, accompagnés de flyers</mark></a> valorisant une offre exclusive chez Nocibé</strong>. Chaque interaction était portée par <strong>des animatrices, formées au discours de marque</strong>.</p>
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<p class="wp-block-paragraph">Avec ce dispositif, la marque adopte une <strong>posture expérientielle premium, mêlant storytelling sensoriel, présence terrain et performance commerciale.</strong></p>
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<iframe loading="lazy" title="NINA RICCI - Tournée street marketing" width="640" height="360" src="https://www.youtube.com/embed/fIuw6CV4B6g?list=PLjqpXsjSa7iki5QnN06O_yYxA86nojC5T" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Une <strong>mécanique de <mark style="background-color:#D80C45" class="has-inline-color has-white-color">création de trafic</mark> en magasin</strong></h2>
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<p class="wp-block-paragraph"><strong>Pensée comme un <a href="https://strada-marketing.com/cases/krups-evenement-centre-commercial/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">véritable moteur de trafic</mark></a>, cette activation a permis de renforcer le lien entre la marque et le magasin.</strong><br>L’expérience s’appuyait sur une distribution ciblée de flyers et d’échantillons, intégrant un <a href="https://strada-marketing.com/cases/evenement-en-centre-commercial-rabanne/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">call-to-action vers une offre exclusive chez Nocibé.</mark></a></p>
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<p class="wp-block-paragraph"><strong>Un levier de drive-to-store puissant, prolongeant l’expérience sensorielle du street marketing jusqu’au point de vente.</strong> En capitalisant sur cette mécanique de création de trafic, nous avons transformé un moment d’éveil sensoriel en intention d’achat</p>
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<p class="wp-block-paragraph"><strong>En conclusion, cette opération a permis à la marque de <a href="https://strada-marketing.com/lancement-de-produit-en-street-marketing/">se démarquer, en activant les bons leviers</a>. Une opération street marketing conçu pour <a href="https://strada-marketing.com/triporteur-publicitaire-en-centre-ville/">maximiser la visibilité, créer l’engagement et générer du trafic qualifié en point de vente</a>.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="665" src="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-5.jpg" alt="opération street marketing avec expérience sensorielle " class="wp-image-21506" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-5.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-5-300x222.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-5-768x567.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="744" src="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci3.jpg" alt="opération street marketing Nina Ricci" class="wp-image-21501" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci3.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci3-300x248.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci3-768x635.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci.jpg" alt="" class="wp-image-21499" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci-768x1024.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="638" src="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci4.jpg" alt="distribution d'échantillons produit lors d'une opération street marketing " class="wp-image-21502" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci4.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci4-300x213.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci4-768x544.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="684" src="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-12-e1752827465242.jpg" alt="mécanique de création de trafic en point de vente " class="wp-image-21513" style="object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-12-e1752827465242.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-12-e1752827465242-300x228.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-12-e1752827465242-768x584.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="728" height="646" src="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-10-e1752827566601.jpg" alt="" class="wp-image-21511" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-10-e1752827566601.jpg 728w, https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-10-e1752827566601-300x266.jpg 300w" sizes="auto, (max-width: 728px) 100vw, 728px" /></figure>
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<smartfire-component name='spacer' attributes="{"height":50,"laptopHeight":45,"tabletHeight":40,"mobileHeight":30}"></smartfire-component><p>The post <a href="https://strada-marketing.com/cases/nina-ricci-street-marketing/">Nina Ricci – Triporteur street</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Chupa Chups en festivals</title>
<link>https://strada-marketing.com/cases/roadshow-estival-chupa-chups/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Sun, 15 Jun 2025 15:44:16 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=16873</guid>
<description><![CDATA[<p>Une tournée des plus grands festivals français avec un dispositif événementiel mettant en scène le FOREVER FUN de la marque.</p>
<p>The post <a href="https://strada-marketing.com/cases/roadshow-estival-chupa-chups/">Chupa Chups en festivals</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Chupa Chups ","project":"Projet LIVE","image":{"uploading":false,"date":1721290839000,"filename":"Logo_Chupa_Chups.png","menuOrder":0,"uploadedTo":16873,"type":"image","subtype":"png","id":16876,"title":"Logo_Chupa_Chups","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Logo_Chupa_Chups.png","link":"https:\/\/strada-marketing.com\/?attachment_id=16876","alt":"","author":"13","description":"","caption":"","name":"logo_chupa_chups","status":"inherit","modified":1721290839000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"18 juillet 2024","nonces":{"update":"2703df2b75","delete":"1d5b8c899d","edit":"0303a864c3"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=16876&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"CHUPA CHUPS FESTIVALS","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=16873&action=edit","filesizeInBytes":90686,"filesizeHumanReadable":"89 Ko","context":"","height":296,"width":300,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Logo_Chupa_Chups-150x150.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Logo_Chupa_Chups.png","height":296,"width":300,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Promouvoir le FOREVER FUN de la marque \u00e0 travers une exp\u00e9rience \u00e9v\u00e9nementielle unique en festivals de musique.","paragraph2":"Organiser une tourn\u00e9e des grands festivals avec un dispositif \u00e9v\u00e9nementiel original, afin de mettre en sc\u00e8ne l\u2019univers de la marque et partir \u00e0 la rencontre de la cible (Millenials et Gen Z).","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Un <strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">espace expérientiel</mark> joyeux et coloré</strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Tout au long de l’été, notre agence de marketing opérationnel accompagne <strong>Chupa Chups pour un <a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">roadshow inédit au coeur des festivals de musique !</mark></a></strong></p>
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<p class="wp-block-paragraph">À cette occasion, nos <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">experts en événementiel de marque</mark></a> ont créé un <strong>espace d’activation joyeux et coloré : La Fun Zone Chupa Chups.</strong> Pendant toute la saison estivale, ce dispositif événementiel de 50 m<sup>2</sup> invite les festivaliers à retomber en enfance dans un <a href="https://strada-marketing.com/cases/ouigo-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">espace de jeu ultra-visible</mark></a>, offrant un moment 100% fun. </p>
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<p class="wp-block-paragraph">Au programme : <a href="https://strada-marketing.com/cases/micheletaugustin-sampling-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">échantillonnage</mark></a> de sucettes, <strong><a href="https://strada-marketing.com/cases/wasa-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">espace photocall</mark></a></strong> au décor coloré et une <a href="https://strada-marketing.com/cases/garnier-roadshow/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">attraction originale</mark></a> intitulée<strong> « La pince humaine » ! </strong><br>Sur le même principe que les jeux de fête foraine, les participants disposent de <strong>60 secondes pour ramasser un maximum de ballons</strong>. Pilotés par un partenaire et équipés de <strong>gants de boxe</strong>, ils jouent pour remporter un <strong>cadeau collector</strong>. </p>
<p class="wp-block-paragraph">Enfin, une <strong>chill zone</strong> permet aux visiteurs de profiter du beau temps tout en savourant les délicieuses sucettes Chupa Chups !</p>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="CHUPA CHUPS - Roadshow en festival "La Fun Zone"" width="640" height="360" src="https://www.youtube.com/embed/lOjellhWR7A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Une <strong>tournée des <mark style="background-color:#D80C45" class="has-inline-color has-white-color">festivals de musique</mark></strong></h2>
<h2 class="wp-block-heading"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">stratégiques </mark></strong></h2>
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<p class="wp-block-paragraph">C’est dans <a href="https://strada-marketing.com/cases/samsung-selfplie-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">l’atmosphère vibrante des festivals de musique</mark></a> que nos <a href="https://strada-marketing.com/portfolio-experience-de-marque/">experts en marketing opérationnel</a> ont déployé ce <strong>dispositif événementiel exceptionnel.</strong> À cette occasion, trois festivals nous ont ouvert leurs portes :</p>
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<ul class="wp-block-list">
<li><a href="https://www.solidays.org/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Festival Solidays</mark></a>, qui célèbre la solidarité en musique, du 28 juin au 30 juin à Paris</li>
<li><a href="https://www.mainsquarefestival.fr/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Main Square Festival</mark></a>, qui se déroule chaque été dans la majestueuse Citadelle d’Arras, du 4 juillet au 7 juillet </li>
<li><a href="https://rosefestival.fr/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Rose Festival</mark></a>, porté par le duo toulousain Bigflo & Oli, du 29 août au 1<sup>er</sup> septembre à Toulouse</li>
</ul>
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<p class="wp-block-paragraph"><strong>Pour conclure, <a href="https://strada-marketing.com/activation-de-marque-en-festival/">un terrain de jeu haut en couleurs pour une prise de parole réussie en festivals de musique ! </a></strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="1333" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_4.jpeg" alt="Attraction inédite de pince humaine, dispositif événementiel Chupa Chups " class="wp-image-16890" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_4.jpeg 1000w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_4-225x300.jpeg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_4-768x1024.jpeg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="881" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6.jpeg" alt="Roadshow estival pour la marque de sucettes Chupa Chups " class="wp-image-16893" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6.jpeg 1000w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6-300x264.jpeg 300w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6-768x677.jpeg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="2000" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6.jpg" alt="" class="wp-image-17480" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6.jpg 1500w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6-1152x1536.jpg 1152w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></figure>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="768" height="1024" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_5-768x1024.jpeg" alt="Échantillonnage de sucettes Chupa Chups " class="wp-image-16892" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_5-768x1024.jpeg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_5-225x300.jpeg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_5.jpeg 1000w" sizes="auto, (max-width: 768px) 100vw, 768px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="1846" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1.jpg" alt="" class="wp-image-17486" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1.jpg 1500w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1-244x300.jpg 244w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1-832x1024.jpg 832w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1-768x945.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1-1248x1536.jpg 1248w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="2000" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_1-1.jpg" alt="" class="wp-image-17482" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_1-1.jpg 1500w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_1-1-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_1-1-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_1-1-1152x1536.jpg 1152w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/roadshow-estival-chupa-chups/">Chupa Chups en festivals</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Roborock – Pop-up store et Foire de Paris</title>
<link>https://strada-marketing.com/cases/roborock-evenement-de-marque/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Sun, 01 Jun 2025 12:58:04 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=21911</guid>
<description><![CDATA[<p>Une double activation marketing pour ancrer Roborock dans le quotidien des consommateurs français.</p>
<p>The post <a href="https://strada-marketing.com/cases/roborock-evenement-de-marque/">Roborock – Pop-up store et Foire de Paris</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Roborock","project":"Projet LIVE","image":{"uploading":false,"date":"2025-07-17T11:33:15.000Z","filename":"roborock.webp","menuOrder":0,"uploadedTo":21911,"title":"roborock","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/roborock.webp","id":21960,"link":"https:\/\/strada-marketing.com\/?attachment_id=21960","alt":"","author":"13","name":"roborock","status":"inherit","modified":"2025-07-17T11:33:15.000Z","mime":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"17 juillet 2025","nonces":{"update":"e87d77c131","delete":"80d8c0076a","edit":"dffbd30214"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21960&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Roborock - Pop-up store et Foire de Paris","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21911&action=edit","filesizeInBytes":7144,"filesizeHumanReadable":"7 Ko","context":"","height":500,"width":500,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/roborock-150x150.webp","orientation":"landscape"},"medium":{"height":300,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/roborock-300x300.webp","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/roborock.webp","height":500,"width":500,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio"}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"<br>Accompagner Roborock dans son implantation sur le march\u00e9 fran\u00e7ais en g\u00e9n\u00e9rant notori\u00e9t\u00e9, curiosit\u00e9 et engagement.","paragraph2":"<br>Concevoir une strat\u00e9gie fond\u00e9e sur deux touchpoints cl\u00e9s, s\u00e9lectionn\u00e9s pour leur compl\u00e9mentarit\u00e9 et leur pertinence : une boutique \u00e9ph\u00e9m\u00e8re immersive et un stand exp\u00e9rientiel \u00e0 la Foire de Paris.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":21970,"title":"Roborock-pop-up-store-2","filename":"Roborock-pop-up-store-2.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-2.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=21970","alt":"","author":"13","description":"","caption":"","name":"roborock-pop-up-store-2","status":"inherit","uploadedTo":21911,"date":"2025-07-17T12:02:00.000Z","modified":"2025-07-17T12:02:00.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"17 juillet 2025","nonces":{"update":"64efc41f19","delete":"18cc13fcd8","edit":"3e1c32ad41"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21970&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Roborock - Pop-up store et Foire de Paris","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21911&action=edit","filesizeInBytes":1465370,"filesizeHumanReadable":"1 Mo","context":"","height":1536,"width":2048,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-2-150x150.jpg","orientation":"landscape"},"medium":{"height":225,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-2-300x225.jpg","orientation":"landscape"},"large":{"height":480,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-2-1024x768.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-2.jpg","height":1536,"width":2048,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"uploading":false,"date":1752753852000,"filename":"Roborock-pop-up-store-1-1.jpg","menuOrder":0,"uploadedTo":21911,"type":"image","subtype":"jpeg","alt":"","title":"Roborock-pop-up-store-1","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-1-1.jpg","id":21971,"link":"https:\/\/strada-marketing.com\/?attachment_id=21971","author":"13","name":"roborock-pop-up-store-1-2","status":"inherit","modified":1752753852000,"mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"17 juillet 2025","nonces":{"update":"a13a82ca22","delete":"d797e0b0da","edit":"7b58e8aee0"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21971&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Roborock - Pop-up store et Foire de Paris","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21911&action=edit","filesizeInBytes":1070874,"filesizeHumanReadable":"1 Mo","context":"","height":988,"width":1386,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-1-1-150x150.jpg","orientation":"landscape"},"medium":{"height":214,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-1-1-300x214.jpg","orientation":"landscape"},"large":{"height":456,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-1-1-1024x730.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-1-1.jpg","height":988,"width":1386,"orientation":"landscape"}},"compat":{"item":"","meta":""}},"paragraph":"\u00c9v\u00e8nement de marque - \u00c9v\u00e8nement out-store<br>Exp\u00e9rience client<br>Lancement de produit - Lancement de marque<br>Pop-Up Store<br>Activation de marque Foire de Paris<br>","className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">boutique éphémère</mark> au cœur de Paris</strong></h2>
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<p class="wp-block-paragraph">Pour accompagner le leader mondial des robots aspirateurs dans son développement sur le marché français, STRADA Marketing a orchestré deux activations stratégiques à fort impact : <strong>un espace immersif à Foire de Paris</strong> et <strong>un <a href="https://strada-marketing.com/cases/pop-up-store-skip/">Pop-Up Store au cœur de la capitale</a></strong>.</p>
<p class="wp-block-paragraph">Deux touchpoints ciblés, complémentaires, et <strong>recommandés par nos experts pour maximiser l’engagement, la visibilité et la préférence de marque</strong>.</p>
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<p class="wp-block-paragraph">Tout d’abord, notre agence a conçu et orchestré le <strong><a href="https://strada-marketing.com/cases/ricola-pop-up-store-evenement/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">premier pop-up store Roborock en France</mark></a></strong>. Un espace pensé comme une véritable <strong><a href="https://strada-marketing.com/cases/pop-up-store-sodastream-bhv/">parenthèse high-tech</a></strong>, au cœur du Marais.</p>
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<p class="wp-block-paragraph">Pendant une semaine, Roborock a investi <strong>un lieu éphémère entièrement scénographié par <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">nos experts en événementiel de marque</mark></a></strong>. Plus qu’une boutique éphémère, ce pop-up Roborock se veut <strong>résolument immersif</strong>, tant il plonge les visiteurs dans l’univers innovant de la marque, via :</p>
<ul class="wp-block-list">
<li>Une <strong>zone d’exposition</strong> mettant en lumière les modèles phares de Roborock, </li>
<li>Un <strong>espace de démonstration live</strong> pour tester les performances produit,</li>
<li>Un <strong>corner ludique</strong> avec jeux concours et dotations exclusives, </li>
<li>Des <strong>ambassadeurs formés</strong> pour guider et conseiller les visiteurs dans une ambiance conviviale et engageante.</li>
</ul>
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<p class="wp-block-paragraph">Une expérience conçue pour démontrer concrètement comment les produits Roborock peuvent <strong>transformer la routine de ménage et faire gagner beaucoup de temps au quotidien. </strong></p>
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<p class="wp-block-paragraph">Point d’orgue de l’opération : une <strong><a href="https://strada-marketing.com/cases/haagen-dazs-evenement-experientiel/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">soirée d’inauguration</mark></a></strong>, accompagnée d’un <strong>dispositif influence</strong> pour maximiser la visibilité sur les réseaux sociaux. </p>
<p class="wp-block-paragraph"><strong>À (re)découvrir en vidéo : </strong></p>
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<h2 class="wp-block-heading">Un <strong>stand immersif à </strong><br><strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">La Foire de Paris</mark></strong></h2>
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<p class="wp-block-paragraph">De plus, STRADA Marketing a accompagné Roborock pour sa <strong>première participation à la Foire de Paris</strong>. Ensemble, nous avons conçu un <strong><a href="https://strada-marketing.com/cases/samsung-campus-tour/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">espace immersif et ultra-expérientiel</mark></a></strong> pour capter l’attention, générer de la préférence et convertir.</p>
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<p class="wp-block-paragraph"><a href="https://strada-marketing.com/accompagnement/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">De l’idée à la performance</mark>,</a> notre agence de marketing opérationnel a recommandé et piloté le dispositif à 360° :</p>
<ul class="wp-block-list">
<li><strong>Recommandation du lieu</strong> : un événement prescripteur, parfaitement aligné avec les usages et attentes de la cible Roborock</li>
<li><strong>Conception d’un showroom expérientiel</strong> : design immersif, parcours fluide, mise en scène produit orientée démonstration</li>
<li><strong>Recrutement, formation et pilotage des ambassadeurs</strong> : experts de la marque, formés au discours et à la pédagogie produit</li>
<li><strong>Suivi de performance et feedback en temps réel</strong></li>
</ul>
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<p class="wp-block-paragraph">Grâce à cette présence, Roborock a su <strong>émerger dans un environnement concurrentiel dense</strong>, tout en créant un <strong><a href="https://strada-marketing.com/cases/swap-roadshow/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">lien direct et émotionnel avec sa cible</mark></a></strong>, à travers une expérience produit concrète, valorisante et mémorable.</p>
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<p class="wp-block-paragraph">Pour conclure, <strong>deux activations complémentaires, conçues pour combiner impact terrain et visibilité de marque</strong>. STRADA Marketing signe une <strong>stratégie d’implantation puissante, immersive et ultra-engageante, pour ancrer durablement Roborock dans le quotidien des consommateurs français.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1810" height="1455" src="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1.jpg" alt="plan marketing opérationnel roborock" class="wp-image-21982" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1.jpg 1810w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1-300x241.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1-1024x823.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1-768x617.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1-1536x1235.jpg 1536w" sizes="auto, (max-width: 1810px) 100vw, 1810px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2000" height="1500" src="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1.jpg" alt="roborock à la foire de paris " class="wp-image-21987" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1.jpg 2000w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1-1024x768.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1-768x576.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1-1536x1152.jpg 1536w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1523" height="1500" src="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-6-e1752754202377.jpg" alt="expérience de marque roborock " class="wp-image-21984" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-6-e1752754202377.jpg 1523w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-6-e1752754202377-300x295.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-6-e1752754202377-1024x1009.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-6-e1752754202377-768x756.jpg 768w" sizes="auto, (max-width: 1523px) 100vw, 1523px" /></figure>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1427" height="1500" src="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-4-e1752754250116.jpg" alt="" class="wp-image-21978" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-4-e1752754250116.jpg 1427w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-4-e1752754250116-285x300.jpg 285w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-4-e1752754250116-974x1024.jpg 974w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-4-e1752754250116-768x807.jpg 768w" sizes="auto, (max-width: 1427px) 100vw, 1427px" /></figure>
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<p class="wp-block-paragraph"></p>
<p>The post <a href="https://strada-marketing.com/cases/roborock-evenement-de-marque/">Roborock – Pop-up store et Foire de Paris</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Samsung Campus Tour</title>
<link>https://strada-marketing.com/cases/samsung-campus-tour/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Thu, 05 Dec 2024 10:57:52 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=19131</guid>
<description><![CDATA[<p>Un roadshow événementiel national pour le lancement de la nouvelle gamme Galaxy AI Samsung.</p>
<p>The post <a href="https://strada-marketing.com/cases/samsung-campus-tour/">Samsung Campus Tour</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Mettre \u00e0 l\u2019honneur la marque Samsung sur les campus en proposant aux \u00e9tudiants une exp\u00e9rience unique et engageante pour le lancement de la nouvelle gamme Galaxy AI.","paragraph2":"D\u00e9ployer un concept cr\u00e9atif, ludique et pertinent pour mettre en avant les fonctionnalit\u00e9s IA et tout l\u2019\u00e9cosyst\u00e8me Samsung, directement au c\u0153ur de la vie \u00e9tudiante sur les campus.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":19484,"title":"samsung","filename":"samsung.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/12\/samsung.jpg","link":"https:\/\/strada-marketing.com\/cases\/samsung-campus-tour\/samsung\/","alt":"Roadshow \u00e9v\u00e9nementiel campus Samsung","author":"13","description":"","caption":"","name":"samsung","status":"inherit","uploadedTo":19131,"date":"2024-12-05T10:52:41.000Z","modified":"2024-12-05T11:08:13.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"5 d\u00e9cembre 2024","nonces":{"update":"c5ad9edc3e","delete":"c3bd1629ae","edit":"bffc03bf9c"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19484&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Samsung Campus Tour","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19131&action=edit","filesizeInBytes":370254,"filesizeHumanReadable":"362 Ko","context":"","height":1136,"width":1600,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/12\/samsung-150x150.jpg","orientation":"landscape"},"medium":{"height":213,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/12\/samsung-300x213.jpg","orientation":"landscape"},"large":{"height":454,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/12\/samsung-1024x727.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/12\/samsung.jpg","height":1136,"width":1600,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"id":19224,"title":"Samsung-campus-tour.3","filename":"Samsung-campus-tour.3.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/Samsung-campus-tour.3.jpg","link":"https:\/\/strada-marketing.com\/cases\/samsung-campus-tour\/samsung-campus-tour-3-2\/","alt":"roadshow \u00e9v\u00e9nementiel de marque ","author":"13","description":"","caption":"","name":"samsung-campus-tour-3-2","status":"inherit","uploadedTo":19131,"date":"2024-11-04T13:31:05.000Z","modified":"2024-11-04T13:43:07.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"4 novembre 2024","nonces":{"update":"97fb82bb78","delete":"79c960c598","edit":"8374dd8bd0"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19224&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Samsung Campus Tour","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19131&action=edit","filesizeInBytes":185238,"filesizeHumanReadable":"181 Ko","context":"","height":718,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/Samsung-campus-tour.3-150x150.jpg","orientation":"landscape"},"medium":{"height":180,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/Samsung-campus-tour.3-300x180.jpg","orientation":"landscape"},"large":{"height":383,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/Samsung-campus-tour.3-1024x613.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/Samsung-campus-tour.3.jpg","height":718,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"\u00c9v\u00e8nement out-store<br>\u00c9v\u00e8nement de marque<br>Exp\u00e9rience client<br>Lancement de produit <br>Roadshow campus","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>roadshow campus </strong><mark style="background-color:#60C4E0" class="has-inline-color has-white-color"><strong>national</strong></mark></h2>
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<p class="wp-block-paragraph">À l’occasion du lancement de la gamme Galaxy AI, <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">nos experts en événementiel de marque</mark></a> ont orchestré un <a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">roadshow évènementiel</mark></a>. L’objectif : <strong>aller à la rencontre d’un large public étudiant</strong> en investissant <strong>quatre grands campus</strong> à travers la France — Lille, Reims, Lyon et Rennes.</p>
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<p class="wp-block-paragraph"><strong>Un dispositif de grande ampleur pour offrir une expérience de marque immersive et engageante</strong>. À découvrir en vidéo !</p>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="SAMSUNG - Campus Tour" width="640" height="360" src="https://www.youtube.com/embed/pmNm__aJJMo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Une <strong>expérience de marque <mark style="background-color:#60C4E0" class="has-inline-color has-white-color">immersive et engageante</mark></strong></h2>
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<p class="wp-block-paragraph">Pensé pour immerger les étudiants dans les nouvelles fonctionnalités de Galaxy AI, le dispositif proposait un <strong>escape game exclusif</strong>, des <a href="https://strada-marketing.com/cases/samsung-selfplie-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">espaces interactifs</mark></a>, <a href="https://strada-marketing.com/cases/roadshow-estival-chupa-chups/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">de détente et de rafraîchissement</mark></a>. Une opération qui a permis de positionner Samsung comme <strong>la marque incontournable et tendance sur les campus universitaires.</strong></p>
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<p class="wp-block-paragraph">Lors de leur visite, les étudiants ont pu participer à <strong>un escape game inspiré de leur quotidien</strong>. À la clé ? Des écouteurs sans fil Samsung à remporter pour le meilleur score de chaque campus !</p>
<p class="wp-block-paragraph">Des <a href="https://strada-marketing.com/cases/electrolux-roadshow-vehicule/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">démo-hubs</mark></a> animés par des ambassadeurs leur offraient également l’opportunité de <strong>découvrir et tester les produits Galaxy AI.</strong> En complément, des espaces bar et détente leur permettaient de <strong>savourer une pause bien méritée après une expérience immersive</strong> intense. Enfin, des <a href="https://strada-marketing.com/cases/orange-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">jeux-concours</mark></a> accessibles via QR code ajoutaient une dimension interactive avec des produits Samsung à gagner.</p>
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<p class="wp-block-paragraph"><strong>En conclusion, ce roadshow événementiel a permis de renforcer la coolness de la marque grâce à une expérience produit immersive et engageante. </strong>Une opération réussie qui a également permis à <a href="https://www.samsung.com/fr/offer/promo/bons-plans/?cid=fr_pd_search_google_galaxy_always-on_purebrand-exact-text-shop-im_kwd-brand_none_conversion&&&&&gad_source=1&gad_campaignid=12252069345&gbraid=0AAAAADvyP78M8Y4oTy81B6iJR4RQQe1CO&gclid=Cj0KCQjwhafEBhCcARIsAEGZEKJ_8PqBcgTA4a91kWjK18rUvorl7lseROZeNrrFqilQNICvJg0HL3kaAuV_EALw_wcB&gclsrc=aw.ds"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">Samsung</mark></a> de créer un lien solide avec la cible étudiante.</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1280" height="947" src="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour-5.jpeg" alt="stand de démonstration produits pour le lancement nouvelle gamme " class="wp-image-19233" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour-5.jpeg 1280w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour-5-300x222.jpeg 300w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour-5-1024x758.jpeg 1024w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour-5-768x568.jpeg 768w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="818" height="591" src="https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.13-e1733396560307.jpg" alt="dispositif événementiel sur les campus universitaires français " class="wp-image-19486" srcset="https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.13-e1733396560307.jpg 818w, https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.13-e1733396560307-300x217.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.13-e1733396560307-768x555.jpg 768w" sizes="auto, (max-width: 818px) 100vw, 818px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="880" height="826" src="https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.12.jpg" alt="création et production d'un escape game pour la marque samsung" class="wp-image-19491" srcset="https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.12.jpg 880w, https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.12-300x282.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.12-768x721.jpg 768w" sizes="auto, (max-width: 880px) 100vw, 880px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="1600" src="https://strada-marketing.com/wp-content/uploads/2024/10/Samsung-campus-tour-7.jpg" alt="expérience de marque immersive et interactive via escape game" class="wp-image-19137" srcset="https://strada-marketing.com/wp-content/uploads/2024/10/Samsung-campus-tour-7.jpg 1200w, https://strada-marketing.com/wp-content/uploads/2024/10/Samsung-campus-tour-7-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/10/Samsung-campus-tour-7-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/10/Samsung-campus-tour-7-1152x1536.jpg 1152w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="588" src="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour10.jpg" alt="roadshow événementiel dans les campus français" class="wp-image-19229" style="object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour10.jpg 900w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour10-300x196.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour10-768x502.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1048" src="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour.1.jpg" alt="jeu concours avec dotations à gagner " class="wp-image-19227" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour.1.jpg 900w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour.1-258x300.jpg 258w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour.1-879x1024.jpg 879w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour.1-768x894.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
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<smartfire-component name='spacer' attributes="{"height":50,"laptopHeight":45,"tabletHeight":40,"mobileHeight":30}"></smartfire-component><p>The post <a href="https://strada-marketing.com/cases/samsung-campus-tour/">Samsung Campus Tour</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Harry’s</title>
<link>https://strada-marketing.com/cases/harrys-evenement-tendresse/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Wed, 17 May 2023 08:25:32 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=8202</guid>
<description><![CDATA[<p>Un événement de marque pour faire vivre aux consommateurs la force de la tendresse en leur offrant un moment de détente, loin du stress quotidien.</p>
<p>The post <a href="https://strada-marketing.com/cases/harrys-evenement-tendresse/">Harry’s</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Faire vivre aux consommateurs la force de la tendresse en leur offrant un moment de d\u00e9tente, loin du stress quotidien.","paragraph2":"Mettre en place un event parisien plein de tendresse et faire vivre une exp\u00e9rience forte aux consommateurs pour marquer les esprits et augmenter son capital sympathie.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un<strong><strong><strong><strong> événement</strong></strong></strong></strong> et <br>une <strong><strong><strong><strong>expérience </strong></strong></strong></strong></h2>
<h2 class="wp-block-heading"><strong><strong><strong><strong><mark style="background-color:#f68500" class="has-inline-color has-white-color">d’envergure</mark></strong></strong></strong></strong></h2>
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<p class="wp-block-paragraph">Afin de <strong>faire vivre une forte <a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">expérience de marque</mark></a></strong> aux consommateurs autour de la « tendresse », <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">les experts de STRADA Marketing</mark></a><strong> ont imaginé et déployé un événement d’envergure sur le parvis de la gare Saint-Lazare à Paris.</strong> Une belle activation d’extra-visibilité pour la marque <a href="https://www.harrys.fr/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">Harry’s</mark></a> sur un site incontournable et très fréquenté.</p>
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<p class="wp-block-paragraph">Pendant 3 jours, les passants ont pu découvrir <strong><a href="https://strada-marketing.com/portfolio-experience-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">un dispositif de 80 m<sup>2</sup></mark></a> composé d’une structure en bois impactante et visible rappelant un amphithéâtre.</strong> Au programme : un événement 360° pour une expérience forte et valorisante !</p>
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<p class="wp-block-paragraph">Tout au long de l’activation, les passants ont pu <strong>déguster des recettes sucrées ou salées</strong> et passer un moment relaxant avec la marque sur les <strong>espaces de détente</strong>. Pour leur offrir l’occasion de vivre pleinement ce moment de tendresse, l’event proposait également <strong>une animation musicale apaisante</strong> avec la présence d’un pianiste. Enfin, l’installation d’<strong><a href="https://strada-marketing.com/cases/haagen-dazs-evenement-experientiel/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">un photobooth</mark></a> permettait d’envoyer des mots tendres à ses proches</strong> directement depuis l’événement.</p>
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<p class="wp-block-paragraph"><strong>Revivez la « Pause Tendresse »,</strong> un événement aussi réconfortant que fédérateur en vidéo : </p>
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<iframe loading="lazy" title="HARRY'S - Événement de marque "La Pause Tendresse"" width="640" height="360" src="https://www.youtube.com/embed/w9WN98lhxTM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<p class="wp-block-paragraph">Pour finir, <strong>un plan d’amplification média visant à faire rayonner l’événement accompagnait la « Pause Tendresse ».</strong> Une amplification digitale sur les réseaux sociaux a été menée, ainsi qu’une campagne d’affichage dans l’enceinte de la gare.</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-evenement-tendresse-3-1.jpg" alt="Un événement et une expérience de marque pleine de tendresse par notre agence de marketing opérationnel pour la marque Harry's." class="wp-image-8263"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1706" height="1246" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-evenement-tendresse-2-2.jpg" alt="Evenementiel de marque Harrys" class="wp-image-8252"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-st-lazarre-tendresse-5.jpg" alt="Activation 360 La pause tendresse Harrys" class="wp-image-8266"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="1067" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-evenement-tendresse-3-2.jpg" alt="Triporteur dégustation Harrys" class="wp-image-8271"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="750" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-evenement-tendresse-8.jpeg" alt="Découvrez la pause tendresse Harrys" class="wp-image-8274"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-evenement-tendresse-4-1.jpg" alt="Affichage la pause tendresse Harrys" class="wp-image-8280"/></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/harrys-evenement-tendresse/">Harry’s</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Krups</title>
<link>https://strada-marketing.com/cases/krups-evenement-centre-commercial/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 05 Feb 2023 14:00:23 +0000</pubDate>
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<description><![CDATA[<p>Un pop-up store en centre commercial pour promouvoir et faire découvrir au grand public la gamme de broyeurs à café de la marque Krups.</p>
<p>The post <a href="https://strada-marketing.com/cases/krups-evenement-centre-commercial/">Krups</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Krups","project":"Projet LIVE","image":{"uploading":false,"date":1680187169000,"filename":"krups-shop-in-shop-strada-marketing-1-1.png","menuOrder":0,"uploadedTo":5169,"type":"image","subtype":"png","id":5172,"title":"krups-shop-in-shop-strada-marketing-1","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/krups-shop-in-shop-strada-marketing-1-1.png","link":"https:\/\/strada-marketing.com\/?attachment_id=5172","alt":"","author":"9","description":"","caption":"","name":"krups-shop-in-shop-strada-marketing-1","status":"inherit","modified":1680187169000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"30 mars 2023","nonces":{"update":"ad1aff3d12","delete":"1398f07bb3","edit":"6d4c162936"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=5172&action=edit","meta":false,"authorName":"Demo Strada","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Krups","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=5169&action=edit","filesizeInBytes":46599,"filesizeHumanReadable":"46 Ko","context":"","height":332,"width":1200,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/krups-shop-in-shop-strada-marketing-1-1.png","height":332,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Promouvoir et faire d\u00e9couvrir au grand public la gamme de broyeurs \u00e0 caf\u00e9 de la marque Krups afin d\u2019acc\u00e9l\u00e9rer sa croissance et d\u00e9velopper sa notori\u00e9t\u00e9 sur ce march\u00e9 comp\u00e9titif et en plein essor.","paragraph2":"Proposer une th\u00e9\u00e2tralisation XXL en centre commercial autour de la d\u00e9gustation de caf\u00e9 en grain pour plonger le consommateur dans l\u2019univers Krups et mettre en avant les valeurs de la marque et les b\u00e9n\u00e9fices de l\u2019usage produit.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>événement en <mark style="background-color:#f68500" class="has-inline-color has-white-color">centre commercial</mark></strong></h2>
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<p class="wp-block-paragraph">Afin de <a href="https://strada-marketing.com/portfolio-experience-de-marque/">créer une expérience unique et faire vivre l’univers <mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">Krups</mark></a> auprès des consommateurs, nos experts en <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">évènementiel de marque</mark></a> ont imaginé <strong>une prise de parole forte et engageante</strong> dans le centre commercial Westfield de La Part Dieu à Lyon.</p>
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<p class="wp-block-paragraph">Pendant 4 jours, Krups s’est installée au sein d’un <strong><a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">espace shop-in-shop premium</mark></a> de 35 m<sup>2</sup></strong> pour communiquer autour de <strong>ses valeurs et de son univers reconnaissable</strong> alliant l’ADN de la marque et le côté éco-design des produits 100% made in France. </p>
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<p class="wp-block-paragraph">Nous avons imaginé différents espaces permettant de <strong>faire voyager les consommateurs dans l’environnement fort en café</strong> de la marque. <strong>Les animateurs ont pu effectuer des démonstrations produit</strong> sur l’îlot central du shop-in-shop afin de mettre en avant la gamme « Intuition » et la nouveauté « Evidence Eco Respect ». Dans le but de proposer une expérience unique aux visiteurs, nos experts ont également mis en place <strong><a href="https://strada-marketing.com/activation-de-marque-en-centre-commercial/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color">un espace de dégustation de café en grain animé par un barista</mark></a></strong> en partenariat avec le torréfacteur lyonnais Loutsa. </p>
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<h2 class="wp-block-heading">Un shop-in-shop avec une <strong>mécanique </strong></h2>
<h2 class="wp-block-heading"><strong><mark style="background-color:#f68500" class="has-inline-color has-white-color">drive-to-store</mark></strong></h2>
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<p class="wp-block-paragraph"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color"><strong>Une mécanique d’offres promotionnelles</strong></mark> a été imaginée <strong>pour créer du trafic vers les GSS attenantes</strong>, <strong>accompagner les consommateurs dans leur parcours d’achat en point de vente</strong>, et ainsi booster les ventes de produits.</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-5-e1681825279126.jpg" alt="Shop-in-shop Krups en centre commercial" class="wp-image-6949"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1134" height="899" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-8-e1681826464848.jpg" alt="Événement en centre commercial Krups" class="wp-image-6963"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-2-e1681825188924.jpg" alt="Démonstration produits Krups" class="wp-image-6942"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="2000" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-3.jpg" alt="Mécanique d'offres promotionnelles Krups pour créer du drive-to-store" class="wp-image-6937"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-7.jpg" alt="Activation de marque en malls Krups" class="wp-image-6955"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="2000" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-4.jpg" alt="Expérience immersive Krups dans des centres commerciaux" class="wp-image-6940"/></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/krups-evenement-centre-commercial/">Krups</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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