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<title>9 CAS LIVE Archives - STRADA Marketing</title>
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<title>9 CAS LIVE Archives - STRADA Marketing</title>
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<title>NUXE – Tournée des plages</title>
<link>https://strada-marketing.com/cases/nuxe-street-marketing/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Fri, 25 Jul 2025 13:42:04 +0000</pubDate>
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<description><![CDATA[<p>Un roadshow estival autour d’un triporteur “Summer Lovers” pour accompagner NUXE dans la valorisation de sa gamme solaire</p>
<p>The post <a href="https://strada-marketing.com/cases/nuxe-street-marketing/">NUXE – Tournée des plages</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Cr\u00e9er une prise de parole estivale diff\u00e9renciante, en affinit\u00e9 avec l\u2019univers soin-plaisir de NUXE, pour valoriser sa gamme solaire aupr\u00e8s de la cible.","paragraph2":"Concevoir un roadshow exp\u00e9rientiel au c\u0153ur des stations baln\u00e9aires, sur des touchpoints \u00e0 fort potentiel, pour traduire l\u2019univers solaire NUXE en exp\u00e9rience concr\u00e8te.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong><mark style="background-color:#F68500" class="has-inline-color has-white-color">dispositif estival mobile</mark></strong> au service de <strong>l’expérience de marque</strong></h2>
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<p>Pour accompagner NUXE dans la valorisation de sa gamme solaire, notre <strong><a href="https://strada-marketing.com/agence/">agence de street marketing</a></strong> a conçu et déployé une <strong><a href="https://strada-marketing.com/accompagnement/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color">stratégie d’activation terrain ciblée</mark></a></strong>. Objectifs : <a href="https://strada-marketing.com/campagne-marketing-sur-la-plage/">aller à la rencontre des vacanciers et créer un moment de marque engageant</a>, fidèle à l’univers soin-plaisir de NUXE.</p>
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<p><a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color">Forts de notre expertise en street marketing et en événementiel de marque</mark></a><a href="https://strada-marketing.com/paroles-experts-evenementiel-de-marque/">,</a> nous avons imaginé un <strong><a href="https://strada-marketing.com/cases/roadshow-estival-chupa-chups/">roadshow estival</a> autour d’un triporteur personnalisé “Summer Lovers”</strong>.</p>
<p>Pensé comme un dispositif à fort pouvoir d’attraction, il allie <strong><a href="https://strada-marketing.com/cases/nina-ricci-street-marketing/">impact visuel, mobilité et capacité d’interaction</a></strong> pour renforcer la préférence de marque.</p>
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<p>Véritable <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color"><a href="https://strada-marketing.com/portfolio-experience-de-marque/">vecteur d’expérience de marque</a></mark></strong>, le dispositif offrait :</p>
<ul class="wp-block-list">
<li>un <strong>desk de présentation</strong> pour faire découvrir et tester les produits,</li>
<li>un <strong>corner d’envoi de cartes postales</strong>, maximisant la mémorisation et l’émotion,</li>
<li>un <strong>espace rafraîchissant</strong> avec eau citronnée, pour un moment convivial,</li>
<li>une <strong>présence visuelle forte</strong>, aux couleurs de l’été, pour incarner l’univers NUXE.</li>
</ul>
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<h2 class="wp-block-heading">Un <strong>touchpoint stratégique</strong> : <strong><mark style="background-color:#F68500" class="has-inline-color has-white-color">les stations balnéaires</mark></strong></h2>
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<p>Cette tournée événementielle a pris place <strong>au cœur des stations balnéaires françaises</strong>, là où l’enjeu de protection solaire est maximal. Plages, centres commerciaux, pharmacies… Nous avons ciblé des <a href="https://strada-marketing.com/cases/swap-roadshow/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color">points de contact ultra pertinents pour la marque.</mark></a></p>
<p>Chaque matin, le stand s’installait en <strong>bord de mer,</strong> au moment clé de consommation des soins solaires. L’après-midi, il prenait place en <strong>zone de chalandise,</strong> pour booster le trafic vers les pharmacies partenaires.</p>
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<p>Cette approche a permis de <strong>mettre en situation l’usage produit de manière naturelle</strong>, tout en créant un <strong>lien émotionnel authentique</strong>.</p>
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<p><strong>Pour conclure, <a href="https://strada-marketing.com/portfolio-experience-de-marque/">cette opération marketing a cristallisé l’ADN NUXE dans une expérience tangible</a>, alignée aux besoins consommateurs et au moment de vie estival.</strong></p>
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<figure class="wp-block-image size-full"><img decoding="async" width="1200" height="1329" src="https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-02.jpg" alt="dispositif estival en street marketing NUXE" class="wp-image-22606" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-02.jpg 1200w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-02-271x300.jpg 271w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-02-925x1024.jpg 925w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-02-768x851.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure>
<figure class="wp-block-image size-full"><img decoding="async" width="1536" height="1536" src="https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-01.jpg" alt="dispositif estival en street marketing avec expérience de marque" class="wp-image-22605" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-01.jpg 1536w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-01-300x300.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-01-1024x1024.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-01-150x150.jpg 150w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-01-768x768.jpg 768w" sizes="(max-width: 1536px) 100vw, 1536px" /></figure>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="768" height="1024" src="https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-04-768x1024.jpg" alt="" class="wp-image-22611" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-04-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-04-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-04-1152x1536.jpg 1152w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-04.jpg 1200w" sizes="auto, (max-width: 768px) 100vw, 768px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1166" height="1198" src="https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-03-1-1.jpg" alt="" class="wp-image-22641" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-03-1-1.jpg 1166w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-03-1-1-292x300.jpg 292w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-03-1-1-997x1024.jpg 997w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-03-1-1-768x789.jpg 768w" sizes="auto, (max-width: 1166px) 100vw, 1166px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1165" height="1402" src="https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-08.jpg" alt="tournée d'événementiel avec dispositif estival street marketing " class="wp-image-22637" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-08.jpg 1165w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-08-249x300.jpg 249w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-08-851x1024.jpg 851w, https://strada-marketing.com/wp-content/uploads/2025/07/activation-marque-plages-nuxe-08-768x924.jpg 768w" sizes="auto, (max-width: 1165px) 100vw, 1165px" /></figure>
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<p>The post <a href="https://strada-marketing.com/cases/nuxe-street-marketing/">NUXE – Tournée des plages</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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</item>
<item>
<title>Mustela – Dispositif en festival</title>
<link>https://strada-marketing.com/cases/mustela-evenement-de-marque-festival/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Mon, 21 Jul 2025 14:28:44 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=22227</guid>
<description><![CDATA[<p>Un dispositif expérientiel immersif, pensé comme une parenthèse bien-être au cœur du festival.</p>
<p>The post <a href="https://strada-marketing.com/cases/mustela-evenement-de-marque-festival/">Mustela – Dispositif en festival</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
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<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Faire rayonner Mustela autrement gr\u00e2ce \u00e0 une prise de parole authentique et exp\u00e9rientielle lors d\u2019un \u00e9v\u00e9nement musical majeur : le festival Solidays.","paragraph2":"Concevoir un dispositif exp\u00e9rientiel immersif, pens\u00e9 comme une parenth\u00e8se bien-\u00eatre au c\u0153ur du festival, o\u00f9 chaque zone offre une exp\u00e9rience.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#60C4E0" class="has-inline-color has-white-color">dispositif expérientiel</mark></strong><br><strong>chaleureux et durable</strong></h2>
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<p>À l’heure où les marques cherchent à engager leurs audiences autrement, <a href="https://strada-marketing.com/activation-de-marque-en-festival/">le festival devient un terrain de jeu stratégique</a>. À l’occasion du <strong><a href="https://strada-marketing.com/cases/ouigo-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">festival Solidays</mark></a></strong>, Mustela a confié à STRADA Marketing le <strong><a href="https://strada-marketing.com/cases/roadshow-estival-chupa-chups/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">déploiement d’un dispositif expérientiel à forte visibilité</mark></a></strong> pour valoriser sa gamme solaire.</p>
<p>Résultat ? Un <strong>cocon balnéaire immersif</strong>, joyeux et durable, au cœur de l’un des plus grands festivals de musique en France.</p>
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<p>Nos <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">experts en événementiel de marque</mark></a> ont conçu un <strong><a href="https://strada-marketing.com/cases/orange-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">stand à l’ambiance plage</mark></a></strong>, entièrement habillé des <strong>teintes douces et naturelles de la marque Mustela</strong>. Pensé comme une <strong>parenthèse de bien-être</strong> dans l’effervescence du festival, cet espace mêlait <strong>détente, pédagogie et engagement ludique</strong>.</p>
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<p><strong>Objectif :</strong> offrir une expérience de marque sensorielle et mémorable, tout en sensibilisant à la protection solaire.</p>
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<iframe loading="lazy" title="MUSTELA - Activation en festival" width="640" height="360" src="https://www.youtube.com/embed/Fz-nh1r8kfs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Des <strong>activations pensées pour <mark style="background-color:#60C4E0" class="has-inline-color has-white-color">créer du lien et de la préférence</mark></strong></h2>
<h2 class="wp-block-heading"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">stratégiques </mark></strong></h2>
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<p>Chaque zone du stand proposait une <strong><a href="https://strada-marketing.com/cases/samsung-campus-tour/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">expérience différenciante</mark></a></strong>, conçue pour <strong>favoriser l’interaction</strong>, <strong>engager les visiteurs</strong>, et <strong>faire vivre les valeurs de la marque</strong> :</p>
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<li><strong>Tests produits</strong> : découverte de la gamme solaire Mustela, adaptée à toute la famille.</li>
<li><strong>Lancer de cerceaux</strong> : animation fun et engageante pour créer de la proximité tout en valorisant les produits.</li>
<li><strong>Zone chill</strong> : espace détente à l’ombre avec tattoos UV, conseils personnalisés et expérience sensorielle.</li>
<li><strong>Photocall immersif</strong> : décor instagrammable avec miroir au plafond pour une photo renversante et virale.</li>
<li><strong>Roue de la chance</strong> : jeu pédagogique sur la protection solaire avec des surprises à la clé.</li>
</ul>
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<p>Pensé pour un <strong>public familial et adulte</strong>, cette activation de marque en festival combinait <strong><a href="https://strada-marketing.com/cases/avene/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">esthétique, utilité et interactivité</mark></a></strong>. Un <strong>concept de stand moderne</strong>, parfaitement aligné avec l’univers Mustela.</p>
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<p><strong>Pour conclure, un exemple concret d’<a href="https://strada-marketing.com/accompagnement/">activation marketing réussie</a>, où le terrain devient un <a href="https://strada-marketing.com/cases/nina-ricci-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">levier d’engagement émotionnel et stratégique</mark></a>.</strong> Grâce à une scénographie immersive, des animations à forte valeur relationnelle et une exécution millimétrée, notre agence de marketing opérationnel accompagne les marques pour <strong><a href="https://strada-marketing.com/portfolio-experience-de-marque/">transformer chaque prise de parole en moment de vie, mémorable et impactant</a>.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1084" height="808" src="https://strada-marketing.com/wp-content/uploads/2025/07/mustela-activation-festival-0-3.jpg" alt="" class="wp-image-22296" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/mustela-activation-festival-0-3.jpg 1084w, https://strada-marketing.com/wp-content/uploads/2025/07/mustela-activation-festival-0-3-300x224.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/mustela-activation-festival-0-3-1024x763.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/mustela-activation-festival-0-3-768x572.jpg 768w" sizes="auto, (max-width: 1084px) 100vw, 1084px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="1440" src="https://strada-marketing.com/wp-content/uploads/2025/07/mustela-activation-festival-9-Edit.jpg" alt="" class="wp-image-22309" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/mustela-activation-festival-9-Edit.jpg 1080w, https://strada-marketing.com/wp-content/uploads/2025/07/mustela-activation-festival-9-Edit-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/07/mustela-activation-festival-9-Edit-768x1024.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="880" height="1024" src="https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-3-e1753105904973-880x1024.jpg" alt="activation de marque beauté en festival " class="wp-image-22254" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-3-e1753105904973-880x1024.jpg 880w, https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-3-e1753105904973-258x300.jpg 258w, https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-3-e1753105904973-768x894.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-3-e1753105904973.jpg 1080w" sizes="auto, (max-width: 880px) 100vw, 880px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1199" height="890" src="https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-5-e1753106401179.jpg" alt="" class="wp-image-22261" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-5-e1753106401179.jpg 1199w, https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-5-e1753106401179-300x223.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-5-e1753106401179-1024x760.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-5-e1753106401179-768x570.jpg 768w" sizes="auto, (max-width: 1199px) 100vw, 1199px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1080" height="1440" src="https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-4.jpg" alt="activation de marque festival / stand immersif et expérientiel" class="wp-image-22259" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-4.jpg 1080w, https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-4-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/07/mustella-activation-festival-4-768x1024.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></figure>
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<p></p>
<p>The post <a href="https://strada-marketing.com/cases/mustela-evenement-de-marque-festival/">Mustela – Dispositif en festival</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Nina Ricci – Triporteur street</title>
<link>https://strada-marketing.com/cases/nina-ricci-street-marketing/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Wed, 18 Jun 2025 09:18:31 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=21494</guid>
<description><![CDATA[<p>Une tournée de street marketing à l’occasion du lancement de Nina Rouge Crush.</p>
<p>The post <a href="https://strada-marketing.com/cases/nina-ricci-street-marketing/">Nina Ricci – Triporteur street</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Nina Ricci (PUIG)","project":"Projet LIVE","image":{"uploading":false,"date":1752150557000,"filename":"Nina_Ricci_logo.png","menuOrder":0,"uploadedTo":21494,"type":"image","subtype":"png","id":21496,"title":"Nina_Ricci_logo","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Nina_Ricci_logo.png","link":"https:\/\/strada-marketing.com\/?attachment_id=21496","alt":"","author":"13","description":"","caption":"","name":"nina_ricci_logo","status":"inherit","modified":1752150557000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"10 juillet 2025","nonces":{"update":"1bd92105aa","delete":"4db3f9367a","edit":"5032547050"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21496&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Nina Ricci - Triporteur street","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21494&action=edit","filesizeInBytes":3170,"filesizeHumanReadable":"3 Ko","context":"","height":123,"width":338,"orientation":"landscape","sizes":{"thumbnail":{"height":123,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Nina_Ricci_logo-150x123.png","orientation":"landscape"},"medium":{"height":109,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Nina_Ricci_logo-300x109.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Nina_Ricci_logo.png","height":123,"width":338,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"<br>Accompagner Nina Ricci dans le lancement de sa nouvelle fragrance en concevant une activation terrain visant \u00e0 faire d\u00e9couvrir <em>Nina Rouge Crush<\/em> au grand public.","paragraph2":"<br>D\u00e9ployer une tourn\u00e9e de street marketing sensorielle et gourmande, en ciblant les zones \u00e0 fort trafic situ\u00e9es \u00e0 proximit\u00e9 des boutiques Nocib\u00e9, pour cr\u00e9er du lien entre exp\u00e9rience de marque et acte d\u2019achat.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">tournée en street marketing</mark> sensorielle et gourmande</strong></h2>
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<p><strong>Pour le lancement de sa nouvelle fragrance</strong>, Nina Ricci a fait appel à l’expertise de notre agence pour concevoir une <a href="https://strada-marketing.com/metier/street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">opération de street marketing à fort impact</mark></a>, pensée pour capter l’attention en éveillant les sens.</p>
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<p>Nos <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">experts en événementiel de marque</mark></a> ont orchestré une tournée événementielle dans <strong>trois villes clés à fort trafic</strong> – Paris, Lille et Lyon. </p>
<p>Au cœur du dispositif : <a href="https://strada-marketing.com/cases/bioderma-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">un triporteur premium et une scénographie immersive</mark></a><strong> inspirée de l’univers gourmand du parfum.</strong></p>
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<p>Nous avons fait le choix d’une <strong><a href="https://strada-marketing.com/portfolio-experience-de-marque/">approche expérientielle forte</a>,</strong> en misant sur la puissance du sensoriel – <strong><a href="https://strada-marketing.com/cases/evenement-out-store-barilla/">olfactif et gustatif</a>.</strong></p>
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<p>Tout d’abord, cette activation itinérante proposait aux passants une <a href="https://strada-marketing.com/operation-street-marketing-avec-degustation/">dégustation de dômes chocolat-cerise</a>, clin d’œil gourmand aux notes olfactives de <em>Nina Rouge Crush</em>, pour une immersion multisensorielle.</p>
<p>Ensuite, l’expérience se prolongeait par la <strong><a href="https://strada-marketing.com/cases/pampers-distribution-produits-hygiene/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">distribution d’échantillons produits, accompagnés de flyers</mark></a> valorisant une offre exclusive chez Nocibé</strong>. Chaque interaction était portée par <strong>des animatrices, formées au discours de marque</strong>.</p>
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<p>Avec ce dispositif, la marque adopte une <strong>posture expérientielle premium, mêlant storytelling sensoriel, présence terrain et performance commerciale.</strong></p>
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<iframe loading="lazy" title="NINA RICCI - Tournée street marketing" width="640" height="360" src="https://www.youtube.com/embed/fIuw6CV4B6g?list=PLjqpXsjSa7iki5QnN06O_yYxA86nojC5T" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Une <strong>mécanique de <mark style="background-color:#D80C45" class="has-inline-color has-white-color">création de trafic</mark> en magasin</strong></h2>
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<p><strong>Pensée comme un <a href="https://strada-marketing.com/cases/krups-evenement-centre-commercial/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">véritable moteur de trafic</mark></a>, cette activation a permis de renforcer le lien entre la marque et le magasin.</strong><br>L’expérience s’appuyait sur une distribution ciblée de flyers et d’échantillons, intégrant un <a href="https://strada-marketing.com/cases/evenement-en-centre-commercial-rabanne/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">call-to-action vers une offre exclusive chez Nocibé.</mark></a></p>
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<p><strong>Un levier de drive-to-store puissant, prolongeant l’expérience sensorielle du street marketing jusqu’au point de vente.</strong> En capitalisant sur cette mécanique de création de trafic, nous avons transformé un moment d’éveil sensoriel en intention d’achat</p>
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<p><strong>En conclusion, cette opération a permis à la marque de <a href="https://strada-marketing.com/lancement-de-produit-en-street-marketing/">se démarquer, en activant les bons leviers</a>. Une opération street marketing conçu pour <a href="https://strada-marketing.com/triporteur-publicitaire-en-centre-ville/">maximiser la visibilité, créer l’engagement et générer du trafic qualifié en point de vente</a>.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="665" src="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-5.jpg" alt="opération street marketing avec expérience sensorielle " class="wp-image-21506" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-5.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-5-300x222.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-5-768x567.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="744" src="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci3.jpg" alt="opération street marketing Nina Ricci" class="wp-image-21501" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci3.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci3-300x248.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci3-768x635.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci.jpg" alt="" class="wp-image-21499" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci-768x1024.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="638" src="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci4.jpg" alt="distribution d'échantillons produit lors d'une opération street marketing " class="wp-image-21502" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci4.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci4-300x213.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Nina-Ricci4-768x544.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="684" src="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-12-e1752827465242.jpg" alt="mécanique de création de trafic en point de vente " class="wp-image-21513" style="object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-12-e1752827465242.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-12-e1752827465242-300x228.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-12-e1752827465242-768x584.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="728" height="646" src="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-10-e1752827566601.jpg" alt="" class="wp-image-21511" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-10-e1752827566601.jpg 728w, https://strada-marketing.com/wp-content/uploads/2025/07/NinaRicci-10-e1752827566601-300x266.jpg 300w" sizes="auto, (max-width: 728px) 100vw, 728px" /></figure>
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<smartfire-component name='spacer' attributes="{"height":50,"laptopHeight":45,"tabletHeight":40,"mobileHeight":30}"></smartfire-component><p>The post <a href="https://strada-marketing.com/cases/nina-ricci-street-marketing/">Nina Ricci – Triporteur street</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Chupa Chups en festivals</title>
<link>https://strada-marketing.com/cases/roadshow-estival-chupa-chups/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Sun, 15 Jun 2025 15:44:16 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=16873</guid>
<description><![CDATA[<p>Une tournée des plus grands festivals français avec un dispositif événementiel mettant en scène le FOREVER FUN de la marque.</p>
<p>The post <a href="https://strada-marketing.com/cases/roadshow-estival-chupa-chups/">Chupa Chups en festivals</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Chupa Chups ","project":"Projet LIVE","image":{"uploading":false,"date":1721290839000,"filename":"Logo_Chupa_Chups.png","menuOrder":0,"uploadedTo":16873,"type":"image","subtype":"png","id":16876,"title":"Logo_Chupa_Chups","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Logo_Chupa_Chups.png","link":"https:\/\/strada-marketing.com\/?attachment_id=16876","alt":"","author":"13","description":"","caption":"","name":"logo_chupa_chups","status":"inherit","modified":1721290839000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"18 juillet 2024","nonces":{"update":"2703df2b75","delete":"1d5b8c899d","edit":"0303a864c3"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=16876&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"CHUPA CHUPS FESTIVALS","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=16873&action=edit","filesizeInBytes":90686,"filesizeHumanReadable":"89 Ko","context":"","height":296,"width":300,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Logo_Chupa_Chups-150x150.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/07\/Logo_Chupa_Chups.png","height":296,"width":300,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Promouvoir le FOREVER FUN de la marque \u00e0 travers une exp\u00e9rience \u00e9v\u00e9nementielle unique en festivals de musique.","paragraph2":"Organiser une tourn\u00e9e des grands festivals avec un dispositif \u00e9v\u00e9nementiel original, afin de mettre en sc\u00e8ne l\u2019univers de la marque et partir \u00e0 la rencontre de la cible (Millenials et Gen Z).","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">espace expérientiel</mark> joyeux et coloré</strong></h2>
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<p>Tout au long de l’été, notre agence de marketing opérationnel accompagne <strong>Chupa Chups pour un <a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">roadshow inédit au coeur des festivals de musique !</mark></a></strong></p>
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<p>À cette occasion, nos <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">experts en événementiel de marque</mark></a> ont créé un <strong>espace d’activation joyeux et coloré : La Fun Zone Chupa Chups.</strong> Pendant toute la saison estivale, ce dispositif événementiel de 50 m<sup>2</sup> invite les festivaliers à retomber en enfance dans un <a href="https://strada-marketing.com/cases/ouigo-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">espace de jeu ultra-visible</mark></a>, offrant un moment 100% fun. </p>
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<p>Au programme : <a href="https://strada-marketing.com/cases/micheletaugustin-sampling-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">échantillonnage</mark></a> de sucettes, <strong><a href="https://strada-marketing.com/cases/wasa-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">espace photocall</mark></a></strong> au décor coloré et une <a href="https://strada-marketing.com/cases/garnier-roadshow/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">attraction originale</mark></a> intitulée<strong> « La pince humaine » ! </strong><br>Sur le même principe que les jeux de fête foraine, les participants disposent de <strong>60 secondes pour ramasser un maximum de ballons</strong>. Pilotés par un partenaire et équipés de <strong>gants de boxe</strong>, ils jouent pour remporter un <strong>cadeau collector</strong>. </p>
<p>Enfin, une <strong>chill zone</strong> permet aux visiteurs de profiter du beau temps tout en savourant les délicieuses sucettes Chupa Chups !</p>
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<iframe loading="lazy" title="CHUPA CHUPS - Roadshow en festival "La Fun Zone"" width="640" height="360" src="https://www.youtube.com/embed/lOjellhWR7A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Une <strong>tournée des <mark style="background-color:#D80C45" class="has-inline-color has-white-color">festivals de musique</mark></strong></h2>
<h2 class="wp-block-heading"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-white-color">stratégiques </mark></strong></h2>
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<p>C’est dans <a href="https://strada-marketing.com/cases/samsung-selfplie-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">l’atmosphère vibrante des festivals de musique</mark></a> que nos <a href="https://strada-marketing.com/portfolio-experience-de-marque/">experts en marketing opérationnel</a> ont déployé ce <strong>dispositif événementiel exceptionnel.</strong> À cette occasion, trois festivals nous ont ouvert leurs portes :</p>
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<ul class="wp-block-list">
<li><a href="https://www.solidays.org/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Festival Solidays</mark></a>, qui célèbre la solidarité en musique, du 28 juin au 30 juin à Paris</li>
<li><a href="https://www.mainsquarefestival.fr/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Main Square Festival</mark></a>, qui se déroule chaque été dans la majestueuse Citadelle d’Arras, du 4 juillet au 7 juillet </li>
<li><a href="https://rosefestival.fr/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">Rose Festival</mark></a>, porté par le duo toulousain Bigflo & Oli, du 29 août au 1<sup>er</sup> septembre à Toulouse</li>
</ul>
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<p><strong>Pour conclure, <a href="https://strada-marketing.com/activation-de-marque-en-festival/">un terrain de jeu haut en couleurs pour une prise de parole réussie en festivals de musique ! </a></strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="1333" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_4.jpeg" alt="Attraction inédite de pince humaine, dispositif événementiel Chupa Chups " class="wp-image-16890" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_4.jpeg 1000w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_4-225x300.jpeg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_4-768x1024.jpeg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="881" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6.jpeg" alt="Roadshow estival pour la marque de sucettes Chupa Chups " class="wp-image-16893" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6.jpeg 1000w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6-300x264.jpeg 300w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6-768x677.jpeg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="2000" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6.jpg" alt="" class="wp-image-17480" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6.jpg 1500w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_6-1152x1536.jpg 1152w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></figure>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="768" height="1024" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_5-768x1024.jpeg" alt="Échantillonnage de sucettes Chupa Chups " class="wp-image-16892" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_5-768x1024.jpeg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_5-225x300.jpeg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_5.jpeg 1000w" sizes="auto, (max-width: 768px) 100vw, 768px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="1846" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1.jpg" alt="" class="wp-image-17486" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1.jpg 1500w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1-244x300.jpg 244w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1-832x1024.jpg 832w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1-768x945.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_2-1-1248x1536.jpg 1248w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="2000" src="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_1-1.jpg" alt="" class="wp-image-17482" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_1-1.jpg 1500w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_1-1-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_1-1-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/07/chupa-chups-roadshow-festivals_1-1-1152x1536.jpg 1152w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/roadshow-estival-chupa-chups/">Chupa Chups en festivals</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Roborock – Pop-up store et Foire de Paris</title>
<link>https://strada-marketing.com/cases/roborock-evenement-de-marque/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Sun, 01 Jun 2025 12:58:04 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=21911</guid>
<description><![CDATA[<p>Une double activation marketing pour ancrer Roborock dans le quotidien des consommateurs français.</p>
<p>The post <a href="https://strada-marketing.com/cases/roborock-evenement-de-marque/">Roborock – Pop-up store et Foire de Paris</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Roborock","project":"Projet LIVE","image":{"uploading":false,"date":"2025-07-17T11:33:15.000Z","filename":"roborock.webp","menuOrder":0,"uploadedTo":21911,"title":"roborock","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/roborock.webp","id":21960,"link":"https:\/\/strada-marketing.com\/?attachment_id=21960","alt":"","author":"13","name":"roborock","status":"inherit","modified":"2025-07-17T11:33:15.000Z","mime":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"17 juillet 2025","nonces":{"update":"e87d77c131","delete":"80d8c0076a","edit":"dffbd30214"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21960&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Roborock - Pop-up store et Foire de Paris","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21911&action=edit","filesizeInBytes":7144,"filesizeHumanReadable":"7 Ko","context":"","height":500,"width":500,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/roborock-150x150.webp","orientation":"landscape"},"medium":{"height":300,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/roborock-300x300.webp","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/roborock.webp","height":500,"width":500,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio"}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"<br>Accompagner Roborock dans son implantation sur le march\u00e9 fran\u00e7ais en g\u00e9n\u00e9rant notori\u00e9t\u00e9, curiosit\u00e9 et engagement.","paragraph2":"<br>Concevoir une strat\u00e9gie fond\u00e9e sur deux touchpoints cl\u00e9s, s\u00e9lectionn\u00e9s pour leur compl\u00e9mentarit\u00e9 et leur pertinence : une boutique \u00e9ph\u00e9m\u00e8re immersive et un stand exp\u00e9rientiel \u00e0 la Foire de Paris.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":21970,"title":"Roborock-pop-up-store-2","filename":"Roborock-pop-up-store-2.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-2.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=21970","alt":"","author":"13","description":"","caption":"","name":"roborock-pop-up-store-2","status":"inherit","uploadedTo":21911,"date":"2025-07-17T12:02:00.000Z","modified":"2025-07-17T12:02:00.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"17 juillet 2025","nonces":{"update":"64efc41f19","delete":"18cc13fcd8","edit":"3e1c32ad41"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21970&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Roborock - Pop-up store et Foire de Paris","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21911&action=edit","filesizeInBytes":1465370,"filesizeHumanReadable":"1 Mo","context":"","height":1536,"width":2048,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-2-150x150.jpg","orientation":"landscape"},"medium":{"height":225,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-2-300x225.jpg","orientation":"landscape"},"large":{"height":480,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-2-1024x768.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-2.jpg","height":1536,"width":2048,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"uploading":false,"date":1752753852000,"filename":"Roborock-pop-up-store-1-1.jpg","menuOrder":0,"uploadedTo":21911,"type":"image","subtype":"jpeg","alt":"","title":"Roborock-pop-up-store-1","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-1-1.jpg","id":21971,"link":"https:\/\/strada-marketing.com\/?attachment_id=21971","author":"13","name":"roborock-pop-up-store-1-2","status":"inherit","modified":1752753852000,"mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"17 juillet 2025","nonces":{"update":"a13a82ca22","delete":"d797e0b0da","edit":"7b58e8aee0"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21971&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Roborock - Pop-up store et Foire de Paris","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21911&action=edit","filesizeInBytes":1070874,"filesizeHumanReadable":"1 Mo","context":"","height":988,"width":1386,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-1-1-150x150.jpg","orientation":"landscape"},"medium":{"height":214,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-1-1-300x214.jpg","orientation":"landscape"},"large":{"height":456,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-1-1-1024x730.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/07\/Roborock-pop-up-store-1-1.jpg","height":988,"width":1386,"orientation":"landscape"}},"compat":{"item":"","meta":""}},"paragraph":"\u00c9v\u00e8nement de marque - \u00c9v\u00e8nement out-store<br>Exp\u00e9rience client<br>Lancement de produit - Lancement de marque<br>Pop-Up Store<br>Activation de marque Foire de Paris<br>","className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Une <strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">boutique éphémère</mark> au cœur de Paris</strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p>Pour accompagner le leader mondial des robots aspirateurs dans son développement sur le marché français, STRADA Marketing a orchestré deux activations stratégiques à fort impact : <strong>un espace immersif à Foire de Paris</strong> et <strong>un <a href="https://strada-marketing.com/cases/pop-up-store-skip/">Pop-Up Store au cœur de la capitale</a></strong>.</p>
<p>Deux touchpoints ciblés, complémentaires, et <strong>recommandés par nos experts pour maximiser l’engagement, la visibilité et la préférence de marque</strong>.</p>
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<p>Tout d’abord, notre agence a conçu et orchestré le <strong><a href="https://strada-marketing.com/cases/ricola-pop-up-store-evenement/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">premier pop-up store Roborock en France</mark></a></strong>. Un espace pensé comme une véritable <strong><a href="https://strada-marketing.com/cases/pop-up-store-sodastream-bhv/">parenthèse high-tech</a></strong>, au cœur du Marais.</p>
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<p>Pendant une semaine, Roborock a investi <strong>un lieu éphémère entièrement scénographié par <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">nos experts en événementiel de marque</mark></a></strong>. Plus qu’une boutique éphémère, ce pop-up Roborock se veut <strong>résolument immersif</strong>, tant il plonge les visiteurs dans l’univers innovant de la marque, via :</p>
<ul class="wp-block-list">
<li>Une <strong>zone d’exposition</strong> mettant en lumière les modèles phares de Roborock, </li>
<li>Un <strong>espace de démonstration live</strong> pour tester les performances produit,</li>
<li>Un <strong>corner ludique</strong> avec jeux concours et dotations exclusives, </li>
<li>Des <strong>ambassadeurs formés</strong> pour guider et conseiller les visiteurs dans une ambiance conviviale et engageante.</li>
</ul>
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<p>Une expérience conçue pour démontrer concrètement comment les produits Roborock peuvent <strong>transformer la routine de ménage et faire gagner beaucoup de temps au quotidien. </strong></p>
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<p>Point d’orgue de l’opération : une <strong><a href="https://strada-marketing.com/cases/haagen-dazs-evenement-experientiel/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">soirée d’inauguration</mark></a></strong>, accompagnée d’un <strong>dispositif influence</strong> pour maximiser la visibilité sur les réseaux sociaux. </p>
<p><strong>À (re)découvrir en vidéo : </strong></p>
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<iframe loading="lazy" title="ROBOROCK - Pop-up store & influence" width="640" height="360" src="https://www.youtube.com/embed/6NYc9d8hHEA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Un <strong>stand immersif à </strong><br><strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">La Foire de Paris</mark></strong></h2>
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<p>De plus, STRADA Marketing a accompagné Roborock pour sa <strong>première participation à la Foire de Paris</strong>. Ensemble, nous avons conçu un <strong><a href="https://strada-marketing.com/cases/samsung-campus-tour/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">espace immersif et ultra-expérientiel</mark></a></strong> pour capter l’attention, générer de la préférence et convertir.</p>
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<p><a href="https://strada-marketing.com/accompagnement/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">De l’idée à la performance</mark>,</a> notre agence de marketing opérationnel a recommandé et piloté le dispositif à 360° :</p>
<ul class="wp-block-list">
<li><strong>Recommandation du lieu</strong> : un événement prescripteur, parfaitement aligné avec les usages et attentes de la cible Roborock</li>
<li><strong>Conception d’un showroom expérientiel</strong> : design immersif, parcours fluide, mise en scène produit orientée démonstration</li>
<li><strong>Recrutement, formation et pilotage des ambassadeurs</strong> : experts de la marque, formés au discours et à la pédagogie produit</li>
<li><strong>Suivi de performance et feedback en temps réel</strong></li>
</ul>
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<p>Grâce à cette présence, Roborock a su <strong>émerger dans un environnement concurrentiel dense</strong>, tout en créant un <strong><a href="https://strada-marketing.com/cases/swap-roadshow/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">lien direct et émotionnel avec sa cible</mark></a></strong>, à travers une expérience produit concrète, valorisante et mémorable.</p>
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<p>Pour conclure, <strong>deux activations complémentaires, conçues pour combiner impact terrain et visibilité de marque</strong>. STRADA Marketing signe une <strong>stratégie d’implantation puissante, immersive et ultra-engageante, pour ancrer durablement Roborock dans le quotidien des consommateurs français.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2135" height="2500" src="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-1.jpg" alt="stratégie marketing implantation marque marché français" class="wp-image-21974" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-1.jpg 2135w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-1-256x300.jpg 256w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-1-874x1024.jpg 874w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-1-768x899.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-1-1312x1536.jpg 1312w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-1-1749x2048.jpg 1749w" sizes="auto, (max-width: 2135px) 100vw, 2135px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1810" height="1455" src="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1.jpg" alt="plan marketing opérationnel roborock" class="wp-image-21982" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1.jpg 1810w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1-300x241.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1-1024x823.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1-768x617.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-3-1-1536x1235.jpg 1536w" sizes="auto, (max-width: 1810px) 100vw, 1810px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2000" height="1500" src="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1.jpg" alt="roborock à la foire de paris " class="wp-image-21987" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1.jpg 2000w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1-1024x768.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1-768x576.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-5-1-1536x1152.jpg 1536w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1523" height="1500" src="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-6-e1752754202377.jpg" alt="expérience de marque roborock " class="wp-image-21984" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-6-e1752754202377.jpg 1523w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-6-e1752754202377-300x295.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-6-e1752754202377-1024x1009.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-6-e1752754202377-768x756.jpg 768w" sizes="auto, (max-width: 1523px) 100vw, 1523px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2000" height="1429" src="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-2-e1752754138929.jpg" alt="stratégie marketing opérationnel roborock" class="wp-image-21975" style="object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-2-e1752754138929.jpg 2000w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-2-e1752754138929-300x214.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-2-e1752754138929-1024x732.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-2-e1752754138929-768x549.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-2-e1752754138929-1536x1097.jpg 1536w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1427" height="1500" src="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-4-e1752754250116.jpg" alt="" class="wp-image-21978" srcset="https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-4-e1752754250116.jpg 1427w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-4-e1752754250116-285x300.jpg 285w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-4-e1752754250116-974x1024.jpg 974w, https://strada-marketing.com/wp-content/uploads/2025/07/Roborock-foire-de-paris-4-e1752754250116-768x807.jpg 768w" sizes="auto, (max-width: 1427px) 100vw, 1427px" /></figure>
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<p></p>
<p>The post <a href="https://strada-marketing.com/cases/roborock-evenement-de-marque/">Roborock – Pop-up store et Foire de Paris</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>SWAP – Roadshow</title>
<link>https://strada-marketing.com/cases/swap-roadshow/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Mon, 10 Feb 2025 15:43:01 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=20652</guid>
<description><![CDATA[<p>Un roadshow événementiel B2B pour activer la rencontre entre la marque et les professionnels de la restauration.</p>
<p>The post <a href="https://strada-marketing.com/cases/swap-roadshow/">SWAP – Roadshow</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"SWAP","project":"Projet LIVE","image":{"uploading":false,"date":1745508749000,"filename":"251.webp","menuOrder":0,"uploadedTo":20652,"type":"image","subtype":"jpeg","id":20654,"title":"251","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/04\/251.webp","link":"https:\/\/strada-marketing.com\/?attachment_id=20654","alt":"","author":"13","description":"","caption":"","name":"251","status":"inherit","modified":1745508749000,"mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"24 avril 2025","nonces":{"update":"9737d17b91","delete":"95842410bb","edit":"13bd4c937a"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=20654&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"SWAP","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=20652&action=edit","filesizeInBytes":11018,"filesizeHumanReadable":"11 Ko","context":"","height":800,"width":800,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/04\/251-150x150.webp","orientation":"landscape"},"medium":{"height":300,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/04\/251-300x300.webp","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/04\/251.webp","height":800,"width":800,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"<br>Accro\u00eetre la notori\u00e9t\u00e9 de SWAP aupr\u00e8s des professionnels du r\u00e9seau CHR et engager une cible B2B qualifi\u00e9e, notamment les chefs et d\u00e9cideurs culinaires, via une prise de parole \u00e9v\u00e9nementielle.","paragraph2":"<br>Concevoir un roadshow \u00e9v\u00e9nementiel pour activer la rencontre avec les acteurs cl\u00e9s du secteur, au c\u0153ur des touchpoints strat\u00e9giques de l\u2019\u00e9cosyst\u00e8me food B2B.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":21063,"title":"SWAP-4-e1747214878789","filename":"SWAP-4-e1747214878789-1.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/SWAP-4-e1747214878789-1.jpg","link":"https:\/\/strada-marketing.com\/cases\/swap-roadshow\/swap-4-e1747214878789\/","alt":"roadshow \u00e9v\u00e9nementiel cibl\u00e9 B2B","author":"13","description":"","caption":"","name":"swap-4-e1747214878789","status":"inherit","uploadedTo":20652,"date":"2025-05-26T15:31:50.000Z","modified":"2025-05-26T15:31:50.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"26 mai 2025","nonces":{"update":"58250d03f6","delete":"21ae7eabe5","edit":"b70ce1ebf0"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21063&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"SWAP - Roadshow","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=20652&action=edit","filesizeInBytes":330574,"filesizeHumanReadable":"323 Ko","context":"","height":1153,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/SWAP-4-e1747214878789-1-150x150.jpg","orientation":"landscape"},"medium":{"height":288,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/SWAP-4-e1747214878789-1-300x288.jpg","orientation":"landscape"},"large":{"height":615,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/SWAP-4-e1747214878789-1-1024x984.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/SWAP-4-e1747214878789-1.jpg","height":1153,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"id":21064,"title":"SWAP-1-e1746192919162","filename":"SWAP-1-e1746192919162-1.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/SWAP-1-e1746192919162-1.jpg","link":"https:\/\/strada-marketing.com\/cases\/swap-roadshow\/swap-1-e1746192919162\/","alt":"foodtruck SWAP","author":"13","description":"","caption":"","name":"swap-1-e1746192919162","status":"inherit","uploadedTo":20652,"date":"2025-05-26T15:32:06.000Z","modified":"2025-05-26T15:32:06.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"26 mai 2025","nonces":{"update":"dd4336681f","delete":"203b2d4626","edit":"1765de0c23"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=21064&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"SWAP - Roadshow","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=20652&action=edit","filesizeInBytes":416392,"filesizeHumanReadable":"407 Ko","context":"","height":1141,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/SWAP-1-e1746192919162-1-150x150.jpg","orientation":"landscape"},"medium":{"height":285,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/SWAP-1-e1746192919162-1-300x285.jpg","orientation":"landscape"},"large":{"height":609,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/SWAP-1-e1746192919162-1-1024x974.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2025\/05\/SWAP-1-e1746192919162-1.jpg","height":1141,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"Roadshow \u00e9v\u00e9nementiel<br>Cible B2B \/ Cible BtoB<br>Tourn\u00e9e promotionnelle<br>Foodtruck et d\u00e9gustation produit<br>Recommandation touchpoints strat\u00e9giques<br><br>","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Le <strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">foodtruck SWAP,</mark></strong> vecteur de <strong><mark style="background-color:#ffffff" class="has-inline-color has-black-color">storytelling et d’adhésion à la marque</mark></strong></h2>
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<p>Pour accompagner le lancement de <strong><a href="https://swapfood.com/eu/fr/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">SWAP</mark></a></strong>, startup Foodtech fondée en 2020 et spécialisée dans les alternatives végétales, nos <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">experts en événementiel de marque</mark></a> ont déployé un <a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">roadshow événementiel ciblé B2B</mark></a>.</p>
<p>L’objectif : <strong>créer un lien fort entre la marque et les professionnels de la restauration,</strong> afin qu’ils adoptent les filets de poulet végétaux SWAP dans leurs menus.</p>
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<p>Pour répondre à cet objectif, l’agence de marketing opérationnel a imaginé un <strong><a href="https://strada-marketing.com/tournee-marketing-foodtruck/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">foodtruck événementiel, inspiré des codes de la street-food.</mark></a></strong> Entièrement brandé aux couleurs de SWAP, ce dispositif terrain visait à <strong>capter l’attention</strong> et <strong>déclencher des échanges commerciaux</strong>.</p>
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<p>Au cœur de l’expérience : la <strong><a href="https://strada-marketing.com/cases/tournee-de-lancement-produits-panzani/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">dégustation de recettes signatures créées par un chef</mark></a></strong>. Des recettes conçues pour sublimer le potentiel des filets végétaux SWAP.</p>
<p>Au-delà de la dégustation, nos animateurs ont porté un <strong><a href="https://strada-marketing.com/cases/tournee-parisienne-planted/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">discours de marque incarné</mark></a></strong>. Ils ont relayé les valeurs fondamentales de SWAP : une <strong>alternative végétale engagée, qui conjugue responsabilité et plaisir gustatif.</strong></p>
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<p>Résultat : une activation terrain à la fois sensorielle, relationnelle et stratégique, qui a permis à SWAP de s’imposer comme un <strong>acteur innovant du végétal auprès de ses cibles B2B prioritaires.</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1600" height="1583" src="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-2.jpg" alt="roadshow événementiel ciblé B2B" class="wp-image-22571" srcset="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-2.jpg 1600w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-2-300x297.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-2-1024x1013.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-2-768x760.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-2-1536x1520.jpg 1536w" sizes="auto, (max-width: 1600px) 100vw, 1600px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="717" height="613" src="https://strada-marketing.com/wp-content/uploads/2025/05/SWAP-3-1-e1753198864812.jpg" alt="événement de marque SWAP" class="wp-image-21068" srcset="https://strada-marketing.com/wp-content/uploads/2025/05/SWAP-3-1-e1753198864812.jpg 717w, https://strada-marketing.com/wp-content/uploads/2025/05/SWAP-3-1-e1753198864812-300x256.jpg 300w" sizes="auto, (max-width: 717px) 100vw, 717px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="1600" src="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-6.jpg" alt="foodtruck SWAP" class="wp-image-22585" srcset="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-6.jpg 1200w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-6-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-6-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-6-1152x1536.jpg 1152w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
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<h2 class="wp-block-heading">Un <strong><mark style="background-color:#D80C45" class="has-inline-color has-white-color">roadshow événementiel ciblé</mark></strong> au cœur des <strong>hotspots stratégiques de la food B2B</strong></h2>
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<p>Pour maximiser l’impact auprès des décideurs du secteur (acheteurs CHR, restaurateurs, distributeurs, chefs…), nous avons orchestré un <strong><a href="https://strada-marketing.com/cases/led-tour-signify-roadshow-btob/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-red-color">roadshow événementiel national</mark></a>.</strong> Le foodtruck SWAP a été positionné dans des <strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">lieux à forte affluence B2B, sélectionnés par nos soins.</mark></strong></p>
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<p>Le foodtruck SWAP a ainsi marqué sa présence dans des touchpoints clés :</p>
<ul class="wp-block-list">
<li><strong>Salon Sirha Lyon</strong> : événement phare de la restauration et de l’hospitalité. Idéal pour capter à la fois les professionnels en veille innovation et un public curieux des nouvelles tendances food.</li>
</ul>
<ul class="wp-block-list">
<li><strong>Salon Sandwich & Snack Show Paris</strong> : référence sur le snacking et la restauration rapide.</li>
</ul>
<ul class="wp-block-list">
<li><strong>Marché de Rungis</strong> : hub incontournable de la filière alimentaire, au cœur des circuits de distribution.</li>
<li><strong>Devant le bar à salade JOUR (Paris)</strong> : immersion urbaine ciblée, en phase avec les nouvelles pratiques de consommation végétale.</li>
</ul>
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<p>Chaque lieu a permis de <strong>(dé)multiplier les points de contact qualifiés</strong>, avec une approche immersive, sensorielle et relationnelle.</p>
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<p>Pour conclure, grâce à ce roadshow stratégique, SWAP a pris la parole de façon différenciante dans un secteur concurrentiel. <a href="https://strada-marketing.com/metier/live/">L’expérience, l’engagement relationnel et des touchpoints pertinents</a> ont renforcé la connexion avec ses cibles prioritaires. <strong><a href="https://strada-marketing.com/lancement-de-produit-en-street-marketing/">La marque a gagné en visibilité, crédibilité et notoriété auprès des décideurs du végétal.</a></strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2025/05/SWAP-2-1.jpg" alt="roadshow événementiel " class="wp-image-21065" srcset="https://strada-marketing.com/wp-content/uploads/2025/05/SWAP-2-1.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/05/SWAP-2-1-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/05/SWAP-2-1-768x1024.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1553" height="1165" src="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-4.jpg" alt="roadshow événementiel national" class="wp-image-22573" srcset="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-4.jpg 1553w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-4-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-4-1024x768.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-4-768x576.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-4-1536x1152.jpg 1536w" sizes="auto, (max-width: 1553px) 100vw, 1553px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1454" height="1600" src="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-1.jpg" alt="roadshow stratégique" class="wp-image-22570" srcset="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-1.jpg 1454w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-1-273x300.jpg 273w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-1-931x1024.jpg 931w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-1-768x845.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-1-1396x1536.jpg 1396w" sizes="auto, (max-width: 1454px) 100vw, 1454px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1174" height="1565" src="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-3.jpg" alt="dégustation de recette SWAP" class="wp-image-22572" srcset="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-3.jpg 1174w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-3-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-3-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-3-1152x1536.jpg 1152w" sizes="auto, (max-width: 1174px) 100vw, 1174px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1487" height="1116" src="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-5.jpg" alt="foodtruck événementiel SWAP" class="wp-image-22574" style="object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-5.jpg 1487w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-5-300x225.jpg 300w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-5-1024x769.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2025/02/activation-marque-foodtruck-swap-5-768x576.jpg 768w" sizes="auto, (max-width: 1487px) 100vw, 1487px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-09-a-16.21.59_412479c7-1.jpg" alt="événementiel de marque " class="wp-image-21067" srcset="https://strada-marketing.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-09-a-16.21.59_412479c7-1.jpg 900w, https://strada-marketing.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-09-a-16.21.59_412479c7-1-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-09-a-16.21.59_412479c7-1-768x1024.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
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<p></p>
<p>The post <a href="https://strada-marketing.com/cases/swap-roadshow/">SWAP – Roadshow</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Samsung Campus Tour</title>
<link>https://strada-marketing.com/cases/samsung-campus-tour/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Thu, 05 Dec 2024 10:57:52 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=19131</guid>
<description><![CDATA[<p>Un roadshow événementiel national pour le lancement de la nouvelle gamme Galaxy AI Samsung.</p>
<p>The post <a href="https://strada-marketing.com/cases/samsung-campus-tour/">Samsung Campus Tour</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Samsung","project":"Projet LIVE","image":{"uploading":false,"date":1730383247000,"filename":"Samsung-Logo.png","menuOrder":0,"uploadedTo":19131,"type":"image","subtype":"png","alt":"","title":"Samsung-Logo","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/Samsung-Logo.png","id":19151,"link":"https:\/\/strada-marketing.com\/?attachment_id=19151","author":"13","name":"samsung-logo","status":"inherit","modified":1730383247000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"31 octobre 2024","nonces":{"update":"22e9ca6ee2","delete":"b7702429c0","edit":"72043fda21"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19151&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Samsung Campus Tour","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19131&action=edit","filesizeInBytes":49954,"filesizeHumanReadable":"49 Ko","context":"","height":2160,"width":3840,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/Samsung-Logo-150x150.png","orientation":"landscape"},"medium":{"height":169,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/Samsung-Logo-300x169.png","orientation":"landscape"},"large":{"height":360,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/Samsung-Logo-1024x576.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/Samsung-Logo.png","height":2160,"width":3840,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Mettre \u00e0 l\u2019honneur la marque Samsung sur les campus en proposant aux \u00e9tudiants une exp\u00e9rience unique et engageante pour le lancement de la nouvelle gamme Galaxy AI.","paragraph2":"D\u00e9ployer un concept cr\u00e9atif, ludique et pertinent pour mettre en avant les fonctionnalit\u00e9s IA et tout l\u2019\u00e9cosyst\u00e8me Samsung, directement au c\u0153ur de la vie \u00e9tudiante sur les campus.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"id":19484,"title":"samsung","filename":"samsung.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/12\/samsung.jpg","link":"https:\/\/strada-marketing.com\/cases\/samsung-campus-tour\/samsung\/","alt":"Roadshow \u00e9v\u00e9nementiel campus Samsung","author":"13","description":"","caption":"","name":"samsung","status":"inherit","uploadedTo":19131,"date":"2024-12-05T10:52:41.000Z","modified":"2024-12-05T11:08:13.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"5 d\u00e9cembre 2024","nonces":{"update":"c5ad9edc3e","delete":"c3bd1629ae","edit":"bffc03bf9c"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19484&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Samsung Campus Tour","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19131&action=edit","filesizeInBytes":370254,"filesizeHumanReadable":"362 Ko","context":"","height":1136,"width":1600,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/12\/samsung-150x150.jpg","orientation":"landscape"},"medium":{"height":213,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/12\/samsung-300x213.jpg","orientation":"landscape"},"large":{"height":454,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/12\/samsung-1024x727.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/12\/samsung.jpg","height":1136,"width":1600,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"image2":{"id":19224,"title":"Samsung-campus-tour.3","filename":"Samsung-campus-tour.3.jpg","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/Samsung-campus-tour.3.jpg","link":"https:\/\/strada-marketing.com\/cases\/samsung-campus-tour\/samsung-campus-tour-3-2\/","alt":"roadshow \u00e9v\u00e9nementiel de marque ","author":"13","description":"","caption":"","name":"samsung-campus-tour-3-2","status":"inherit","uploadedTo":19131,"date":"2024-11-04T13:31:05.000Z","modified":"2024-11-04T13:43:07.000Z","menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"4 novembre 2024","nonces":{"update":"97fb82bb78","delete":"79c960c598","edit":"8374dd8bd0"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19224&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Samsung Campus Tour","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=19131&action=edit","filesizeInBytes":185238,"filesizeHumanReadable":"181 Ko","context":"","height":718,"width":1200,"orientation":"landscape","sizes":{"thumbnail":{"height":150,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/Samsung-campus-tour.3-150x150.jpg","orientation":"landscape"},"medium":{"height":180,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/Samsung-campus-tour.3-300x180.jpg","orientation":"landscape"},"large":{"height":383,"width":640,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/Samsung-campus-tour.3-1024x613.jpg","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/11\/Samsung-campus-tour.3.jpg","height":718,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false},"paragraph":"\u00c9v\u00e8nement out-store<br>\u00c9v\u00e8nement de marque<br>Exp\u00e9rience client<br>Lancement de produit <br>Roadshow campus","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>roadshow campus </strong><mark style="background-color:#60C4E0" class="has-inline-color has-white-color"><strong>national</strong></mark></h2>
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<p>À l’occasion du lancement de la gamme Galaxy AI, <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">nos experts en événementiel de marque</mark></a> ont orchestré un <a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">roadshow évènementiel</mark></a>. L’objectif : <strong>aller à la rencontre d’un large public étudiant</strong> en investissant <strong>quatre grands campus</strong> à travers la France — Lille, Reims, Lyon et Rennes.</p>
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<p><strong>Un dispositif de grande ampleur pour offrir une expérience de marque immersive et engageante</strong>. À découvrir en vidéo !</p>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="SAMSUNG - Campus Tour" width="640" height="360" src="https://www.youtube.com/embed/pmNm__aJJMo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Une <strong>expérience de marque <mark style="background-color:#60C4E0" class="has-inline-color has-white-color">immersive et engageante</mark></strong></h2>
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<p>Pensé pour immerger les étudiants dans les nouvelles fonctionnalités de Galaxy AI, le dispositif proposait un <strong>escape game exclusif</strong>, des <a href="https://strada-marketing.com/cases/samsung-selfplie-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">espaces interactifs</mark></a>, <a href="https://strada-marketing.com/cases/roadshow-estival-chupa-chups/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">de détente et de rafraîchissement</mark></a>. Une opération qui a permis de positionner Samsung comme <strong>la marque incontournable et tendance sur les campus universitaires.</strong></p>
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<p>Lors de leur visite, les étudiants ont pu participer à <strong>un escape game inspiré de leur quotidien</strong>. À la clé ? Des écouteurs sans fil Samsung à remporter pour le meilleur score de chaque campus !</p>
<p>Des <a href="https://strada-marketing.com/cases/electrolux-roadshow-vehicule/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">démo-hubs</mark></a> animés par des ambassadeurs leur offraient également l’opportunité de <strong>découvrir et tester les produits Galaxy AI.</strong> En complément, des espaces bar et détente leur permettaient de <strong>savourer une pause bien méritée après une expérience immersive</strong> intense. Enfin, des <a href="https://strada-marketing.com/cases/orange-evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">jeux-concours</mark></a> accessibles via QR code ajoutaient une dimension interactive avec des produits Samsung à gagner.</p>
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<p><strong>En conclusion, ce roadshow événementiel a permis de renforcer la coolness de la marque grâce à une expérience produit immersive et engageante. </strong>Une opération réussie qui a également permis à <a href="https://www.samsung.com/fr/offer/promo/bons-plans/?cid=fr_pd_search_google_galaxy_always-on_purebrand-exact-text-shop-im_kwd-brand_none_conversion&&&&&gad_source=1&gad_campaignid=12252069345&gbraid=0AAAAADvyP78M8Y4oTy81B6iJR4RQQe1CO&gclid=Cj0KCQjwhafEBhCcARIsAEGZEKJ_8PqBcgTA4a91kWjK18rUvorl7lseROZeNrrFqilQNICvJg0HL3kaAuV_EALw_wcB&gclsrc=aw.ds"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-blue-color">Samsung</mark></a> de créer un lien solide avec la cible étudiante.</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1280" height="947" src="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour-5.jpeg" alt="stand de démonstration produits pour le lancement nouvelle gamme " class="wp-image-19233" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour-5.jpeg 1280w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour-5-300x222.jpeg 300w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour-5-1024x758.jpeg 1024w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour-5-768x568.jpeg 768w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="818" height="591" src="https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.13-e1733396560307.jpg" alt="dispositif événementiel sur les campus universitaires français " class="wp-image-19486" srcset="https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.13-e1733396560307.jpg 818w, https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.13-e1733396560307-300x217.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.13-e1733396560307-768x555.jpg 768w" sizes="auto, (max-width: 818px) 100vw, 818px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="880" height="826" src="https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.12.jpg" alt="création et production d'un escape game pour la marque samsung" class="wp-image-19491" srcset="https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.12.jpg 880w, https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.12-300x282.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/12/Samsung-campus-tour.12-768x721.jpg 768w" sizes="auto, (max-width: 880px) 100vw, 880px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="1600" src="https://strada-marketing.com/wp-content/uploads/2024/10/Samsung-campus-tour-7.jpg" alt="expérience de marque immersive et interactive via escape game" class="wp-image-19137" srcset="https://strada-marketing.com/wp-content/uploads/2024/10/Samsung-campus-tour-7.jpg 1200w, https://strada-marketing.com/wp-content/uploads/2024/10/Samsung-campus-tour-7-225x300.jpg 225w, https://strada-marketing.com/wp-content/uploads/2024/10/Samsung-campus-tour-7-768x1024.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/10/Samsung-campus-tour-7-1152x1536.jpg 1152w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="588" src="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour10.jpg" alt="roadshow événementiel dans les campus français" class="wp-image-19229" style="object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour10.jpg 900w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour10-300x196.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour10-768x502.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1048" src="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour.1.jpg" alt="jeu concours avec dotations à gagner " class="wp-image-19227" srcset="https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour.1.jpg 900w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour.1-258x300.jpg 258w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour.1-879x1024.jpg 879w, https://strada-marketing.com/wp-content/uploads/2024/11/Samsung-campus-tour.1-768x894.jpg 768w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
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<smartfire-component name='spacer' attributes="{"height":50,"laptopHeight":45,"tabletHeight":40,"mobileHeight":30}"></smartfire-component><p>The post <a href="https://strada-marketing.com/cases/samsung-campus-tour/">Samsung Campus Tour</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Rabanne</title>
<link>https://strada-marketing.com/cases/evenement-en-centre-commercial-rabanne/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Wed, 02 Oct 2024 13:05:10 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=18472</guid>
<description><![CDATA[<p>Une expérience immersive en centre commercial un dispositif impactant accompagnée d’une distribution d’échantillons et d’un relai stratégique afin de faire découvrir le nouveau produit Paco Rabanne aux visiteurs.</p>
<p>The post <a href="https://strada-marketing.com/cases/evenement-en-centre-commercial-rabanne/">Rabanne</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Rabanne","project":"Projet LIVE","image":{"uploading":false,"date":1752832493000,"filename":"rabanne-logo-black.png","menuOrder":0,"uploadedTo":18472,"type":"image","subtype":"png","alt":"","title":"rabanne-logo-black","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/rabanne-logo-black.png","id":22101,"link":"https:\/\/strada-marketing.com\/cases\/paco-rabanne\/rabanne-logo-black\/","author":"13","name":"rabanne-logo-black","status":"inherit","modified":1752832493000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"18 juillet 2025","nonces":{"update":"9dc7d2e89d","delete":"df658788de","edit":"a40f40a0bc"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=22101&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Rabanne","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=18472&action=edit","filesizeInBytes":7561,"filesizeHumanReadable":"7 Ko","context":"","height":104,"width":580,"orientation":"landscape","sizes":{"thumbnail":{"height":104,"width":150,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/rabanne-logo-black-150x104.png","orientation":"landscape"},"medium":{"height":54,"width":300,"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/rabanne-logo-black-300x54.png","orientation":"landscape"},"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2024\/10\/rabanne-logo-black.png","height":104,"width":580,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Faire d\u00e9couvrir et promouvoir la nouvelle fragrance Million Gold Her en galerie commerciale \u00e0 travers une activation marketing innovante.","paragraph2":"Cr\u00e9er une exp\u00e9rience immersive en centre commercial avec un dispositif impactant reprenant les codes de la marque, accompagn\u00e9e d'une distribution d'\u00e9chantillons et d'un relais strat\u00e9gique avec les enseignes Nocib\u00e9.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>événement de marque <mark style="background-color:#ffdc00" class="has-inline-color has-white-color">en centre commercial</mark></strong></h2>
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<p>À l’occasion du lancement de leur nouvelle fragrance Million Gold, <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">nos experts en événementiel de marque</mark></a> ont conçu un <a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">événement out-store impactant</mark></a><strong>, plongeant les shoppers dans l’univers éclatant de la maison <a href="https://www.rabanne.com/fr/fr/fragrance/lipstick-day?utm_source=adwords&utm_medium=paid_search_brand&utm_content=conversion&utm_bu=beauty&utm_mkbr=&utm_campaign=PR_FRA_Brand_FRA_ALL_Global_CONV&utm_term=rabanne&utm_clicktype=text&gad_source=1&gad_campaignid=13339253672&gbraid=0AAAAACp7waWP7egLVgmmiUVCKIjaMoGOd&gclid=Cj0KCQjwhafEBhCcARIsAEGZEKIr3vHRdGDexzudK7u-5gGNWfSrLlLKsRSFQbJe7B84svTUkptpHBYaAmv2EALw_wcB"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">Rabanne</mark></a> !</strong> Durant plusieurs semaines, 4 centres commerciaux ont été activés partout en France.</p>
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<p>Du concept créatif au déploiement du dispositif, notre agence de marketing opérationnel a imaginé un <a href="https://strada-marketing.com/cases/krups-evenement-centre-commercial/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">espace immersif, offrant aux visiteurs une expérience unique</mark></a>. Pendant leur shopping, les shoppers sont invités à <strong>se prêter au jeu du défilé et du <em>selfie couture</em>,</strong> tout en découvrant le parfum à travers la <a href="https://strada-marketing.com/cases/tyrrells-echantillonnage-produits-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">distribution d’échantillons produits</mark></a>.</p>
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<p>Cette <strong>activation marketing, alliant visibilité et expérience,</strong> a permis de mettre en avant le nouveau parfum de Rabanne tout en <a href="https://strada-marketing.com/cases/orange-evenement-centre-commercial/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">générant du trafic en magasin</mark></a>, favorisant ainsi les ventes du produit.</p>
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<iframe loading="lazy" title="RABANNE - Tournée événementielle en centre commercial" width="640" height="360" src="https://www.youtube.com/embed/CXxzYReVRFg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<h2 class="wp-block-heading">Une <strong>mécanique de <mark style="background-color:#ffdc00" class="has-inline-color has-white-color">création de trafic</mark></strong></h2>
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<p>Nous avons conçu cette tournée événementielle <strong>en partenariat avec les enseignes Nocibé présentes dans les malls activés.</strong> En effet, nos experts ont développé une <strong><a href="https://strada-marketing.com/cases/bioderma-street-marketing/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">mécanique drive-to-store efficace</mark></a></strong> pour générer du trafic vers les points de vente à proximité. <br>Après une <a href="https://strada-marketing.com/cases/bacardimartini-evenement-marque/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">expérience olfactive</mark></a> autour du parfum sur le dispositif événementiel, les shoppers sont invités à <strong>visiter les magasins Nocibé partenaires, où <a href="https://strada-marketing.com/cases/avene/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-yellow-color">de nombreuses surprises</mark></a> les attendent !</strong></p>
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<p><strong>Pour conclure, ce <a href="https://strada-marketing.com/portfolio-experience-de-marque/">dispositif de marque immersif</a> a permis à Rabanne d’<a href="https://strada-marketing.com/activation-de-marque-en-centre-commercial/">illuminer les centres commerciaux français de manière originale</a> !</strong></p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1536" height="2048" src="https://strada-marketing.com/wp-content/uploads/2024/09/f1c56f3e-6932-449d-978a-3b4452466ed0.jpeg" alt="évènement en centre commercial" class="wp-image-18507" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/09/f1c56f3e-6932-449d-978a-3b4452466ed0.jpeg 1536w, https://strada-marketing.com/wp-content/uploads/2024/09/f1c56f3e-6932-449d-978a-3b4452466ed0-225x300.jpeg 225w, https://strada-marketing.com/wp-content/uploads/2024/09/f1c56f3e-6932-449d-978a-3b4452466ed0-768x1024.jpeg 768w, https://strada-marketing.com/wp-content/uploads/2024/09/f1c56f3e-6932-449d-978a-3b4452466ed0-1152x1536.jpeg 1152w" sizes="auto, (max-width: 1536px) 100vw, 1536px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1830" height="1382" src="https://strada-marketing.com/wp-content/uploads/2024/10/1000070992-edited-scaled-e1727968133697.jpg" alt="drive-to-store mécanique avec des samplings et flyers" class="wp-image-18862" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/10/1000070992-edited-scaled-e1727968133697.jpg 1830w, https://strada-marketing.com/wp-content/uploads/2024/10/1000070992-edited-scaled-e1727968133697-300x227.jpg 300w, https://strada-marketing.com/wp-content/uploads/2024/10/1000070992-edited-scaled-e1727968133697-1024x773.jpg 1024w, https://strada-marketing.com/wp-content/uploads/2024/10/1000070992-edited-scaled-e1727968133697-768x580.jpg 768w, https://strada-marketing.com/wp-content/uploads/2024/10/1000070992-edited-scaled-e1727968133697-1536x1160.jpg 1536w" sizes="auto, (max-width: 1830px) 100vw, 1830px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1762" height="2222" src="https://strada-marketing.com/wp-content/uploads/2024/09/IMG_2571-scaled-e1727967565342.jpeg" alt="évènement de marque en centre commercial" class="wp-image-18508" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/09/IMG_2571-scaled-e1727967565342.jpeg 1762w, https://strada-marketing.com/wp-content/uploads/2024/09/IMG_2571-scaled-e1727967565342-238x300.jpeg 238w, https://strada-marketing.com/wp-content/uploads/2024/09/IMG_2571-scaled-e1727967565342-812x1024.jpeg 812w, https://strada-marketing.com/wp-content/uploads/2024/09/IMG_2571-scaled-e1727967565342-768x968.jpeg 768w, https://strada-marketing.com/wp-content/uploads/2024/09/IMG_2571-scaled-e1727967565342-1218x1536.jpeg 1218w, https://strada-marketing.com/wp-content/uploads/2024/09/IMG_2571-scaled-e1727967565342-1624x2048.jpeg 1624w" sizes="auto, (max-width: 1762px) 100vw, 1762px" /></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1920" height="2560" src="https://strada-marketing.com/wp-content/uploads/2024/10/IMG_0217-edited-scaled.jpeg" alt="évènement en centre commercial Rabanne" class="wp-image-18863" style="aspect-ratio:1;object-fit:cover" srcset="https://strada-marketing.com/wp-content/uploads/2024/10/IMG_0217-edited-scaled.jpeg 1920w, https://strada-marketing.com/wp-content/uploads/2024/10/IMG_0217-edited-225x300.jpeg 225w, https://strada-marketing.com/wp-content/uploads/2024/10/IMG_0217-edited-768x1024.jpeg 768w, https://strada-marketing.com/wp-content/uploads/2024/10/IMG_0217-edited-1152x1536.jpeg 1152w, https://strada-marketing.com/wp-content/uploads/2024/10/IMG_0217-edited-1536x2048.jpeg 1536w" sizes="auto, (max-width: 1920px) 100vw, 1920px" /></figure>
<figure class="wp-block-image size-full"><img decoding="async" src="https://strada-marketing.com/wp-content/uploads/2024/09/IMG_0228-scaled-e1727967682661.jpeg" alt="évènement de marque de parfum" class="wp-image-18474" style="aspect-ratio:1;object-fit:cover"/></figure>
<figure class="wp-block-image size-full"><img decoding="async" src="https://strada-marketing.com/wp-content/uploads/2024/09/1000071088-scaled.jpg" alt="Réseaux partneiares pour un évènement" class="wp-image-18485" style="aspect-ratio:1;object-fit:cover"/></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/evenement-en-centre-commercial-rabanne/">Rabanne</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<item>
<title>Harry’s</title>
<link>https://strada-marketing.com/cases/harrys-evenement-tendresse/</link>
<dc:creator><![CDATA[Alexandra Peylin]]></dc:creator>
<pubDate>Wed, 17 May 2023 08:25:32 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=8202</guid>
<description><![CDATA[<p>Un événement de marque pour faire vivre aux consommateurs la force de la tendresse en leur offrant un moment de détente, loin du stress quotidien.</p>
<p>The post <a href="https://strada-marketing.com/cases/harrys-evenement-tendresse/">Harry’s</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Harry's","project":"Projet LIVE","image":{"uploading":false,"date":"2023-05-16T14:54:15.000Z","filename":"harrys-evenement-tendresse-logo.png","menuOrder":0,"uploadedTo":8202,"type":"image","subtype":"png","id":8203,"title":"harrys-evenement-tendresse-logo","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/05\/harrys-evenement-tendresse-logo.png","link":"https:\/\/strada-marketing.com\/?attachment_id=8203","alt":"","author":"13","description":"","caption":"","name":"harrys-evenement-tendresse-logo","status":"inherit","modified":"2023-05-16T14:54:15.000Z","mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"16 mai 2023","nonces":{"update":"e7a2bfc091","delete":"91d67a97ea","edit":"2b93338c0b"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=8203&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Harry's","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=8202&action=edit","filesizeInBytes":48675,"filesizeHumanReadable":"48 Ko","context":"","height":248,"width":300,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/05\/harrys-evenement-tendresse-logo.png","height":248,"width":300,"orientation":"landscape"}},"compat":{"item":"","meta":""},"acf_errors":false}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Faire vivre aux consommateurs la force de la tendresse en leur offrant un moment de d\u00e9tente, loin du stress quotidien.","paragraph2":"Mettre en place un event parisien plein de tendresse et faire vivre une exp\u00e9rience forte aux consommateurs pour marquer les esprits et augmenter son capital sympathie.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<smartfire-component name='two-images' attributes="{"image1":{"uploading":false,"date":1684248873000,"filename":"harrys-evenement-tendresse-6.jpg","menuOrder":0,"uploadedTo":8202,"type":"image","subtype":"jpeg","alt":"","title":"harrys-evenement-tendresse-6","caption":"","description":"","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/05\/harrys-evenement-tendresse-6.jpg","id":8205,"link":"https:\/\/strada-marketing.com\/?attachment_id=8205","author":"13","name":"harrys-evenement-tendresse-6","status":"inherit","modified":1684248873000,"mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"16 mai 2023","nonces":{"update":"07c5d0f2e6","delete":"0645cb6254","edit":"971a412bc0"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=8205&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Harry's","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=8202&action=edit","filesizeInBytes":471860,"filesizeHumanReadable":"461 Ko","context":"","height":900,"width":1200,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/05\/harrys-evenement-tendresse-6.jpg","height":900,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""}},"image2":{"uploading":false,"date":1684309804000,"filename":"harrys-evenement-tendresse-4-2.jpg","menuOrder":0,"uploadedTo":8202,"type":"image","subtype":"jpeg","id":8291,"title":"harrys-evenement-tendresse-4","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/05\/harrys-evenement-tendresse-4-2.jpg","link":"https:\/\/strada-marketing.com\/?attachment_id=8291","alt":"","author":"13","description":"","caption":"","name":"harrys-evenement-tendresse-4-3","status":"inherit","modified":1684309804000,"mime":"image\/jpeg","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"17 mai 2023","nonces":{"update":"96c379fde5","delete":"af5793b787","edit":"a4416be32c"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=8291&action=edit","meta":false,"authorName":"Alexandra Peylin","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Harry's","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=8202&action=edit","filesizeInBytes":812926,"filesizeHumanReadable":"794 Ko","context":"","height":867,"width":1129,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/05\/harrys-evenement-tendresse-4-2.jpg","height":867,"width":1129,"orientation":"landscape"}},"compat":{"item":"","meta":""}},"paragraph":"\u00c9v\u00e9nementiel de marque<br>Street marketing<br>\u00c9v\u00e9nement out-store<br>Exp\u00e9rience client","title":{"headingLevel":3,"content":"Le p\u00e9rim\u00e8tre"}}"></smartfire-component>
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<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Un<strong><strong><strong><strong> événement</strong></strong></strong></strong> et <br>une <strong><strong><strong><strong>expérience </strong></strong></strong></strong></h2>
<h2 class="wp-block-heading"><strong><strong><strong><strong><mark style="background-color:#f68500" class="has-inline-color has-white-color">d’envergure</mark></strong></strong></strong></strong></h2>
</div>
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p>Afin de <strong>faire vivre une forte <a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">expérience de marque</mark></a></strong> aux consommateurs autour de la « tendresse », <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">les experts de STRADA Marketing</mark></a><strong> ont imaginé et déployé un événement d’envergure sur le parvis de la gare Saint-Lazare à Paris.</strong> Une belle activation d’extra-visibilité pour la marque <a href="https://www.harrys.fr/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">Harry’s</mark></a> sur un site incontournable et très fréquenté.</p>
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<p>Pendant 3 jours, les passants ont pu découvrir <strong><a href="https://strada-marketing.com/portfolio-experience-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">un dispositif de 80 m<sup>2</sup></mark></a> composé d’une structure en bois impactante et visible rappelant un amphithéâtre.</strong> Au programme : un événement 360° pour une expérience forte et valorisante !</p>
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<p>Tout au long de l’activation, les passants ont pu <strong>déguster des recettes sucrées ou salées</strong> et passer un moment relaxant avec la marque sur les <strong>espaces de détente</strong>. Pour leur offrir l’occasion de vivre pleinement ce moment de tendresse, l’event proposait également <strong>une animation musicale apaisante</strong> avec la présence d’un pianiste. Enfin, l’installation d’<strong><a href="https://strada-marketing.com/cases/haagen-dazs-evenement-experientiel/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">un photobooth</mark></a> permettait d’envoyer des mots tendres à ses proches</strong> directement depuis l’événement.</p>
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<p><strong>Revivez la « Pause Tendresse »,</strong> un événement aussi réconfortant que fédérateur en vidéo : </p>
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="HARRY'S - Événement de marque "La Pause Tendresse"" width="640" height="360" src="https://www.youtube.com/embed/w9WN98lhxTM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
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<p>Pour finir, <strong>un plan d’amplification média visant à faire rayonner l’événement accompagnait la « Pause Tendresse ».</strong> Une amplification digitale sur les réseaux sociaux a été menée, ainsi qu’une campagne d’affichage dans l’enceinte de la gare.</p>
</div>
</div>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-evenement-tendresse-3-1.jpg" alt="Un événement et une expérience de marque pleine de tendresse par notre agence de marketing opérationnel pour la marque Harry's." class="wp-image-8263"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1706" height="1246" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-evenement-tendresse-2-2.jpg" alt="Evenementiel de marque Harrys" class="wp-image-8252"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-st-lazarre-tendresse-5.jpg" alt="Activation 360 La pause tendresse Harrys" class="wp-image-8266"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="1067" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-evenement-tendresse-3-2.jpg" alt="Triporteur dégustation Harrys" class="wp-image-8271"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1000" height="750" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-evenement-tendresse-8.jpeg" alt="Découvrez la pause tendresse Harrys" class="wp-image-8274"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="1200" src="https://strada-marketing.com/wp-content/uploads/2023/05/harrys-evenement-tendresse-4-1.jpg" alt="Affichage la pause tendresse Harrys" class="wp-image-8280"/></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/harrys-evenement-tendresse/">Harry’s</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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<title>Krups</title>
<link>https://strada-marketing.com/cases/krups-evenement-centre-commercial/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 05 Feb 2023 14:00:23 +0000</pubDate>
<guid isPermaLink="false">https://strada-marketing.com/?post_type=cases&p=5169</guid>
<description><![CDATA[<p>Un pop-up store en centre commercial pour promouvoir et faire découvrir au grand public la gamme de broyeurs à café de la marque Krups.</p>
<p>The post <a href="https://strada-marketing.com/cases/krups-evenement-centre-commercial/">Krups</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
]]></description>
<content:encoded><![CDATA[<smartfire-component name='case-introduction' attributes="{"client":"Krups","project":"Projet LIVE","image":{"uploading":false,"date":1680187169000,"filename":"krups-shop-in-shop-strada-marketing-1-1.png","menuOrder":0,"uploadedTo":5169,"type":"image","subtype":"png","id":5172,"title":"krups-shop-in-shop-strada-marketing-1","url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/krups-shop-in-shop-strada-marketing-1-1.png","link":"https:\/\/strada-marketing.com\/?attachment_id=5172","alt":"","author":"9","description":"","caption":"","name":"krups-shop-in-shop-strada-marketing-1","status":"inherit","modified":1680187169000,"mime":"image\/png","icon":"https:\/\/strada-marketing.com\/wp-includes\/images\/media\/default.png","dateFormatted":"30 mars 2023","nonces":{"update":"ad1aff3d12","delete":"1398f07bb3","edit":"6d4c162936"},"editLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=5172&action=edit","meta":false,"authorName":"Demo Strada","authorLink":"https:\/\/strada-marketing.com\/wp-admin\/profile.php","uploadedToTitle":"Krups","uploadedToLink":"https:\/\/strada-marketing.com\/wp-admin\/post.php?post=5169&action=edit","filesizeInBytes":46599,"filesizeHumanReadable":"46 Ko","context":"","height":332,"width":1200,"orientation":"landscape","sizes":{"full":{"url":"https:\/\/strada-marketing.com\/wp-content\/uploads\/2023\/03\/krups-shop-in-shop-strada-marketing-1-1.png","height":332,"width":1200,"orientation":"landscape"}},"compat":{"item":"","meta":""}}}">
<smartfire-component name='case-introduction---two-texts-column' attributes="{"paragraph1":"Promouvoir et faire d\u00e9couvrir au grand public la gamme de broyeurs \u00e0 caf\u00e9 de la marque Krups afin d\u2019acc\u00e9l\u00e9rer sa croissance et d\u00e9velopper sa notori\u00e9t\u00e9 sur ce march\u00e9 comp\u00e9titif et en plein essor.","paragraph2":"Proposer une th\u00e9\u00e2tralisation XXL en centre commercial autour de la d\u00e9gustation de caf\u00e9 en grain pour plonger le consommateur dans l\u2019univers Krups et mettre en avant les valeurs de la marque et les b\u00e9n\u00e9fices de l\u2019usage produit.","title1":{"headingLevel":3,"content":"Le challenge"},"title2":{"headingLevel":3,"content":"Notre solution"}}"></smartfire-component>
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<h2 class="wp-block-heading">Un <strong>événement en <mark style="background-color:#f68500" class="has-inline-color has-white-color">centre commercial</mark></strong></h2>
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<p>Afin de <a href="https://strada-marketing.com/portfolio-experience-de-marque/">créer une expérience unique et faire vivre l’univers <mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">Krups</mark></a> auprès des consommateurs, nos experts en <a href="https://strada-marketing.com/metier/live/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">évènementiel de marque</mark></a> ont imaginé <strong>une prise de parole forte et engageante</strong> dans le centre commercial Westfield de La Part Dieu à Lyon.</p>
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<p>Pendant 4 jours, Krups s’est installée au sein d’un <strong><a href="https://strada-marketing.com/metier/evenement-de-marque/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">espace shop-in-shop premium</mark></a> de 35 m<sup>2</sup></strong> pour communiquer autour de <strong>ses valeurs et de son univers reconnaissable</strong> alliant l’ADN de la marque et le côté éco-design des produits 100% made in France. </p>
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<p>Nous avons imaginé différents espaces permettant de <strong>faire voyager les consommateurs dans l’environnement fort en café</strong> de la marque. <strong>Les animateurs ont pu effectuer des démonstrations produit</strong> sur l’îlot central du shop-in-shop afin de mettre en avant la gamme « Intuition » et la nouveauté « Evidence Eco Respect ». Dans le but de proposer une expérience unique aux visiteurs, nos experts ont également mis en place <strong><a href="https://strada-marketing.com/activation-de-marque-en-centre-commercial/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-orange-color">un espace de dégustation de café en grain animé par un barista</mark></a></strong> en partenariat avec le torréfacteur lyonnais Loutsa. </p>
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<h2 class="wp-block-heading">Un shop-in-shop avec une <strong>mécanique </strong></h2>
<h2 class="wp-block-heading"><strong><mark style="background-color:#f68500" class="has-inline-color has-white-color">drive-to-store</mark></strong></h2>
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<p><a href="https://strada-marketing.com/cases/bacardimartini-evenement-marque/"><mark style="background-color:rgba(0, 0, 0, 0);color:#f68500" class="has-inline-color">Une mécanique d’offres promotionnelles</mark></a> a été imaginée <strong>pour créer du trafic vers les GSS attenantes</strong>, <strong>accompagner les consommateurs dans leur parcours d’achat en point de vente</strong>, et ainsi booster les ventes de produits.</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-5-e1681825279126.jpg" alt="Shop-in-shop Krups en centre commercial" class="wp-image-6949"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1134" height="899" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-8-e1681826464848.jpg" alt="Événement en centre commercial Krups" class="wp-image-6963"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-2-e1681825188924.jpg" alt="Démonstration produits Krups" class="wp-image-6942"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="2000" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-3.jpg" alt="Mécanique d'offres promotionnelles Krups pour créer du drive-to-store" class="wp-image-6937"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-7.jpg" alt="Activation de marque en malls Krups" class="wp-image-6955"/></figure>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1500" height="2000" src="https://strada-marketing.com/wp-content/uploads/2023/03/krups-pop-up-store-strada-marketing-4.jpg" alt="Expérience immersive Krups dans des centres commerciaux" class="wp-image-6940"/></figure>
</smartfire-component><p>The post <a href="https://strada-marketing.com/cases/krups-evenement-centre-commercial/">Krups</a> appeared first on <a href="https://strada-marketing.com">STRADA Marketing</a>.</p>
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